E-commerce sites lose potential sales if page loads take more than 3 seconds. A 1 second delay in page load time could cost a site making $100,000 per day $2.5 million in lost annual sales. Sub-3-second page loads are an important goal to achieve in order to retain customers, especially new visitors. Optimizing site performance requires addressing multiple technical issues and is a complex process without a single solution.

1. Blue Triangle Technologies
your site
conversion
The average shopping cart abandonment
rate is
66%
If an e-commerce site is making $100,000 per
day, a 1 second page delay could potentially
cost you $2.5 million in lost sales
every year
Sub-3-second page loads are a
serious (and attainable) goal
2 seconds used to
be an ambitious
goal, today you
have to reach it or
lose potential
customers,
especially firsttime visitors
Blue Triangle Technologies, Inc. I 9097 Atlee Station Rd. Ste. 200 I Mechanicsville, VA 23116
877-258-3107 I info@bluetriangletech.com I www.bluetriangletech.com
“Anyone who tells you there is [a single
magic bullet] does not have a deep understanding of the myriad issues that affect
performance. Performance tuning requires
a multi-tiered approach.”
Wine.com CTO
Geoffrey Smalling
Optimization is
complex