CJ Jackson and Lauren Girard: The Power of YouTube

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CJ Jackson and Lauren Girard's breakout session at BlogPaws 2012: The Power of YouTube

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CJ Jackson and Lauren Girard: The Power of YouTube

  1. 1. + THE POWER OF YOUTUBE!
  2. 2. + OUTLINE: PART 1- INTRODUCTIONS PART 2- TRAINING A STAR PART 3- TOOLS AND TECHNOLOGY- HOW TO CREATE A POPULAR YOUTUBE VIDEO PART 4- HOW TO MARKET YOUR VIDEO AND ESTABLISH A FANBASE PART 5- FINDING OPPORTUNITIES FOR YOUR PET PART 6- Q & A
  3. 3. + Who Are We? Lauren CJ
  4. 4. + INTRODUCTIONS TO: PAIGE JASMINE
  5. 5. + PAIGE- BACKGROUND/ HISTORY:  READER’S DIGEST “AMAZING PETS”  DAVID LETTERMAN’S STUPID PET TRICKS  ANIMAL PLANET “AMERICA’S CUTEST DOG”  FEATURED WEBSITES/BLOGS- PawNation.com, FARK.com  COMMERCIALS  Best Friends Pet Care  SPCA Baltimore, Maryland  1800-PetMeds (National)  NYLABONE VIDEOS
  6. 6. PAIGE’S ACCOMPLISHMENTS: +
  7. 7. PAIGE’S ACCOMPLISHMENTS: +
  8. 8. + JASMINE- BACKGROUND/HISTORY  NATIONAL APPEARNCES:  GOOD MORNING AMERICA  ANDERSON COOPER  ANIMAL PLANET’S “WHO LET THE DOGS OUT”  RIGHT THIS MINUTE  COMMERCIALS  Mighty Dog  Petsmart  2012 DOG FANCY CALENDAR  DAVID LETTERMAN AUDITION  INTERNATIONAL TV-  “TOKUDANE” SHOW (JAPAN)  “WHO LET THE DOGS OUT?” (ENGLAND)  FEATURED WEBSITE- icanhascheezburger.com
  9. 9. JASMINE’S ACCOMPLISHMENTS: +
  10. 10. +TV Appearances
  11. 11. + PAIGE’S AMAZING DOG TRICKS  http://www.youtube.com/watch?v=0atefssLylM
  12. 12. + JASMINE’S AWESOME DOG TRICKS  http://www.youtube.com/watch?v=yTcv9e2aMvc
  13. 13. + You can’t have a popular video without a proper foundation - training is important part of it! INTRO TO CLICKER TRAINING & POSITIVE REINFORCEMENT
  14. 14. USEFULNESS OF TRAINING: SOCIALIZATION COMFORTABLE BEING TOUCHED ALL OVER BODY COMFORTABLE WITH DIFFERENT ENVIRONMENTS & SURFACES TARGET/ GO TO A MARK OFF-LEASH OBEDIENCE ENDURANCE!
  15. 15. a. DISTRACTIONc. DISTANCEe. DURATION
  16. 16. + MOTIVATION & PATIENCE WHAT’S YOUR DOG’S REWARD?  TOYS? TREATS? PRAISE? “With dogs, it’s all about finding their favorite currency. It may be a special treat or a special toy. Find what your dog’s favorite currency is and use that when training them new tricks.” - Zak George  TRAINING COMPLEX BEHAVIORS  Complex behaviors are built off of simple behaviors  Luring, Shaping, Capturing
  17. 17. +RESOURCESFREE ONLINETUTORIALVIDEOS ONYOUTUBE:•KIKOPUP•TAB289•NANABORDERCOLLIE
  18. 18. TO O LS ANDTEC HNO LO GY+ H O W TO C R E ATE AP O P U L A R YO U T U B E V ID E O
  19. 19. + GETTING STARTED HAVE A PLAN! BRAINSTORMA PLOT OR MAKE A DRAWING BOARD TO HASH OUT YOUR IDEAS
  20. 20.  USE GOOD LIGHTING GET A TRI-POD! (OR A FRIEND WITH A STEADY HAND) GET A GOOD CAMERA (HD)
  21. 21. BE CREATIVE AND ENTERTAINING • VARIOUS CAMERA ANGLES • UNIQUENESS • PERSONALIZED TALENTUSING PROPER MUSIC • COPYRIGHTED MUSIC VS. ROYALTY-FREE MUSIC
  22. 22. + How to Market Your Video and Establish Your Fan Base Title and Keywords (Important to help gain views!) SEO - Search Engine Optimization Google Insights – http://www.google.com/insights/search Google Adwords Keyword finder -  https://adwords.google.com/select/KeywordToolExter
  23. 23. + How to Market Your Video and Establish Your Fan Base  Use your resources  Contact related bloggers and forums  Post/tag your video on related sites with large fan bases  YouTube Subscribers/Friends/Insights  Facebook/Twitter
  24. 24. + Animal talent agents Emailyour video links to production companies and other media outlets Online listings/ contests
  25. 25. + CJ & Jasmine YouTube: www.youtube.com/MyFavoritePupJasmine Facebook: www.facebook.com/MyFavoritePupJasmine Twitter: www.twitter.com/MyFavPupJasmine Blog: www.myfavoritepup.blogspot.com/ Lauren & Paige YouTube: www.youtube.com/snuggliepuppy Facebook: www.facebook.com/PaigetheBorderCollie Twitter: www.twitter.com/PaigetheBC Email: snuggliepuppy@gmail.com
  26. 26. +

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