CJ Jackson and Lauren Girard's breakout session at BlogPaws 2012: The Power of YouTube

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THE POWER OF
YOUTUBE!

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OUTLINE:
PART 1- INTRODUCTIONS
PART 2- TRAINING A STAR
PART 3- TOOLS AND TECHNOLOGY- HOW TO CREATE A
POPULAR YOUTUBE VIDEO
PART 4- HOW TO MARKET YOUR VIDEO AND ESTABLISH A
FANBASE
PART 5- FINDING OPPORTUNITIES FOR YOUR PET
PART 6- Q & A

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Who Are We?
Lauren CJ

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INTRODUCTIONS TO:
PAIGE JASMINE

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PAIGE- BACKGROUND/ HISTORY:
 READER’S DIGEST “AMAZING PETS”
 DAVID LETTERMAN’S STUPID PET TRICKS
 ANIMAL PLANET “AMERICA’S CUTEST DOG”
 FEATURED WEBSITES/BLOGS- PawNation.com, FARK.com
 COMMERCIALS
 Best Friends Pet Care
 SPCA Baltimore, Maryland
 1800-PetMeds (National)
 NYLABONE VIDEOS

6. PAIGE’S ACCOMPLISHMENTS:
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7. PAIGE’S ACCOMPLISHMENTS:
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JASMINE- BACKGROUND/HISTORY
 NATIONAL APPEARNCES:
 GOOD MORNING AMERICA
 ANDERSON COOPER
 ANIMAL PLANET’S “WHO LET THE DOGS OUT”
 RIGHT THIS MINUTE
 COMMERCIALS
 Mighty Dog
 Petsmart
 2012 DOG FANCY CALENDAR
 DAVID LETTERMAN AUDITION
 INTERNATIONAL TV-
 “TOKUDANE” SHOW (JAPAN)
 “WHO LET THE DOGS OUT?” (ENGLAND)
 FEATURED WEBSITE- icanhascheezburger.com

9. JASMINE’S ACCOMPLISHMENTS:
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TV Appearances

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PAIGE’S AMAZING DOG TRICKS
 http://www.youtube.com/watch?v=0atefssLylM

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JASMINE’S AWESOME DOG
TRICKS
 http://www.youtube.com/watch?v=yTcv9e2aMvc

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You can’t have a popular video
without a proper foundation -
training is important part of it!
INTRO TO
CLICKER TRAINING &
POSITIVE
REINFORCEMENT

15. USEFULNESS OF TRAINING:
SOCIALIZATION
COMFORTABLE BEING TOUCHED ALL
OVER BODY
COMFORTABLE WITH DIFFERENT
ENVIRONMENTS & SURFACES
TARGET/ GO TO A MARK
OFF-LEASH OBEDIENCE
ENDURANCE!

16. a. DISTRACTION
c. DISTANCE
e. DURATION

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MOTIVATION & PATIENCE
WHAT’S YOUR DOG’S REWARD?
 TOYS? TREATS? PRAISE?
“With dogs, it’s all about finding their favorite currency. It may
be a special treat or a special toy. Find what your dog’s
favorite currency is and use that when training them new
tricks.” - Zak George
 TRAINING COMPLEX BEHAVIORS
 Complex behaviors are built off of simple behaviors
 Luring, Shaping, Capturing

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RESOURCES
FREE ONLINE
TUTORIAL
VIDEOS ON
YOUTUBE:
•KIKOPUP
•TAB289
•NANA
BORDERCOLLIE

19. TO O LS AND
TEC HNO LO GY
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H O W TO C R E ATE A
P O P U L A R YO U T U B E
V ID E O

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GETTING STARTED
HAVE A PLAN!
BRAINSTORMA
PLOT OR MAKE
A DRAWING
BOARD TO
HASH OUT
YOUR IDEAS

21.  USE GOOD LIGHTING
 GET A TRI-POD! (OR A FRIEND WITH A
STEADY HAND)
 GET A GOOD CAMERA (HD)

22. BE CREATIVE AND ENTERTAINING
• VARIOUS CAMERA ANGLES
• UNIQUENESS
• PERSONALIZED TALENT
USING PROPER MUSIC
• COPYRIGHTED MUSIC VS.
ROYALTY-FREE MUSIC

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How to Market Your
Video and Establish Your
Fan Base
Title and Keywords
(Important to help gain views!)
SEO - Search Engine Optimization
Google Insights –
http://www.google.com/insights/search
Google Adwords Keyword finder -
https://adwords.google.com/select/KeywordToolExter

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How to Market Your
Video and Establish Your
Fan Base
 Use your resources
 Contact related bloggers and forums
 Post/tag your video on related sites with large
fan bases
 YouTube Subscribers/Friends/Insights
 Facebook/Twitter

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Animal talent agents
Emailyour video links to
production companies and
other media outlets
Online listings/ contests

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CJ & Jasmine
YouTube: www.youtube.com/MyFavoritePupJasmine
Facebook: www.facebook.com/MyFavoritePupJasmine
Twitter: www.twitter.com/MyFavPupJasmine
Blog: www.myfavoritepup.blogspot.com/
Lauren & Paige
YouTube: www.youtube.com/snuggliepuppy
Facebook: www.facebook.com/PaigetheBorderCollie
Twitter: www.twitter.com/PaigetheBC
Email: snuggliepuppy@gmail.com

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