1. Case Study:
A LinkedIn talent lead capture strategy helped a high-profile technology/media company
source, interview and hire Sales and Engineering talent with a focus on diversity.
Internet Company
1001-5000 Employees
<100,000 Followers
Sales & Engineering Talent Profile
SF Bay Area
Competitor Company Targeting
Function: Sales & Engineering
Seniority: Manager or above
Strong Conversion Rates
Average Cost Per Lead (CPL): $41.89
Candidate Conversion Rate: 10.7%
CHALLENGE
• Highly competitive market
• Quality and culture fit are top two
priorities
• What they can offer talent is more
limited than other companies
(compensation, amenities, perks)
• Diversity is a top focus for the year
STRATEGY
• Identified targeting criteria by analyzing talent
flows: used this information to build target
profiles across LinkedIn that reach their
competitors employees in key functions.
Included diverse candidates: groups targeting,
colleges targeting, female targeting
• Put a large focus on branding of diverse
focus and culture to allow candidates to self-
select into company culture
RESULTS
• 40% of interested leads were qualified
to bring in for an interview
• 1% CTR on Sponsored Updates
• $17K total investment
• $65.35 CPL (Inside Sales)
• $34.15 CPL (Engineering)