Discover new opportunities with a social media strategy focused on your business objectives. From start-ups to Fortune 500 companies, businesses are benefitting from the power of social media. They’re seeking new opportunities. Just like you. Apogee Social Media Group understands the biggest hurdle that companies face when they launch a presence on LinkedIn, Facebook, Twitter, Google+, and YouTube - determining how their online presence will support their business objectives. Apogee helps organizations overcome this hurdle by providing “social media for business” group trainings and individual coaching. Learn more by visiting our home page http://www.apogeesocialmediagroup.com/ Or find us on LinkedIn: http://www.linkedin.com/company/apogee-social-media-group-

1. Discover new opportunities
with a
social media strategy
focused on
your business objectives.

2. They’re seeking new opportunities. Just like you.
From start-ups to Apogee Social Media Group understands the biggest hurdle that
companies face when they launch a presence on LinkedIn, Facebook,
Fortune 500 companies, Twitter, Google+, and YouTube - determining how their online presence
will support their business objectives. Apogee helps organizations
businesses are benefitting overcome this hurdle by providing “social media for business” group
trainings and individual coaching.
from the power of social media. Join Us on a “New Opportunities” Journey
If your activities on social media, as an individual or as a company,
have not yet opened new doors, Apogee invites you on a journey.
Together, we’ll chart a new course and follow a path that includes
How are they using it and what meaningful analysis, focused objectives and concrete action steps.
do they hope to achieve? Our journey will address questions that you probably have and that
definitely must be answered before developing and implementing a
social media strategy.
Where do we get started?
Before we can map out a new course, we need to clearly mark your
starting point. The first leg of our journey will include gathering
information on company objectives and making an assessment
of your current social media activities. The more we understand
about where you are and where you want to go, the better your
new social media map will be.
How can social media support our business objectives?
After processing some initial information, Apogee will draw up
a plan with your clearly-defined starting point, a goals-focused
endpoint and the course on which we will guide you to move from
“start” to “finish.” During this leg of the journey, we’ll identify key
stakeholders and supporting staff who, with some training, will
take charge of the content that your company will share on the
social web.
What should we do to improve our social media presence?
Our journey will culminate with an instructional phase. We offer
dynamic, step-by-step training on how to create complete profiles,
expand network reach, follow trends and best practices, engage
in conversations and maintain a strategic, long-term presence. As
you gain a better understanding of how to use the various social
channels, you’ll see how each of them can open new doors.
After our training, you will understand what you need to do to
manage an effective and efficient presence on social media. Keep
in mind, however, that the web is a constantly changing place. New
trends emerge. New channels become popular. Should you decide to
explore new grounds someday, Apogee Social Media Group will be
available to answer your questions and provide more guidance.
“[Apogee] did an excellent job of training our entire company…
on the intricacies of LinkedIn, ensuring that each job function was considered … Beyond knowing and
teaching all of the LinkedIn ins and outs, they integrated a solid consultation on overall strategy for the
company.” -Frank Shannon, EVP Marketing & Client Services, UbiStor, Inc.
Facebook, Twitter, Google+ and YouTube Social Media for Business: A Closer Look
Companies with successful social media strategies accept two
While LinkedIn is the leading social network for business, companies fundamental concepts: 1) some of the greatest wins in business start
cannot dismiss the importance of using other social media platforms with a connection and 2) social media has revolutionized the way we
at the right time, in the right way. As a supplement to our LinkMeIn connect and communicate with one another.
trainings, we educate organizations and individuals how to extend
their social footprint by building and maintaining a professional Let’s take a closer look at some of the reasons why companies
establish and manage a presence on LinkedIn, Facebook, Twitter,
presence on Facebook,Twitter, Google+, and YouTube.
Google+, and YouTube.

3. Recognizing the various business goals
that social media supports,
Apogee has developed job-specific training curricula on the leading
social networking site for business professionals–LinkedIn. We offer
full-day, onsite training courses and one-on-one coaching sessions.
LinkMeIn for Sales Professionals teaches participants how to use
LinkedIn to build credibility, identify leads and monitor competitors.
The one-day, instructor-led course walks you through the steps of
building a stellar profile, leveraging your network and executing a
plan to increase sales.
LinkMeIn for Recruiting Professionals focuses on the ways in which
LinkedIn can be used to find and attract skilled talent. We teach you,
during this one-day course, how to locate and engage with highly-
qualified individuals with specific skillsets. We also show you how to
position your company so that candidates come to you.
LinkMeIn for Business Professionals instructs your company’s
employees how to 1) build their individual LinkedIn profiles and 2)
contribute to your LinkedIn Company Page to project a consistent
and compelling image. At the end of this one-day course, participants
have the knowledge and confidence they need to use LinkedIn like
a pro.
LinkMeIn for Executives is a one-on-one coaching option for
individuals. We show you how to enhance your professional brand,
position yourself as an industry expert and/or promote personal
causes or charities.
Connect with Customers Without a doubt, the social web has dramatically changed how
People buy from people they know and like. In today’s digital age, companies are discovering qualified candidates and how applicants
companies can find new customers down the street or around the are finding new employers.
world. They can reach customers – old and new – by being present
on social media and taking part in social network conversations. Strengthen Your Brand
Companies understand that, whether they like it or not, people are
Discover Talent talking online about their brands. Smart companies are the ones
More and more companies are abandoning job boards and who are listening to the conversations, responding to inquiries and
connecting directly with prospective candidates via social networks. speaking up with the messaging they have to share.

4. About Apogee Recommendations
Apogee Social Media Group is a full-service consulting and “Apogee came into our [sales] team and made sense
training company dedicated to helping organizations leverage of [emerging social] platforms and gave us practical
uses for increasing our organizational brand,
the power of social media. We develop “social media for business” networking with partners and customers and
solutions that target organizations’ overall goals. We have trained how to spot trends in the market.”
over 5,000 professionals across a wide range of industries how
to use social media to build and - Bill Harvey, Senior Director,
Americas Virtual Sales, Cisco
strengthen brands, connect with
customers, find talent and discover
new opportunities. William Blackmon “Whether you are interested in leveraging
is founder and chief executive officer LinkedIn for recruiting new talent or enhancing
(CEO) of Apogee Social Media Group. your business development efforts, William
can flatten your learning curve to make you
Since launching his business in 2009, more successful - faster.”
William has been featured on WRAL-TV
News, NBC-17’s “My Carolina Today,” - Amanda Mancuso,
WCHL radio’s “Art of Potential,” and Chief of Staff, SCYNEXIS, Inc.
many other community and social
media venues. The professional connections and introductions that
[Apogee] developed for us have facilitated several
As a recognized expert, William has had multiple speaking new business relationships, new career opportunities
engagements at Duke University’s Fuqua School of Business, and interest in our organization.”
Meredith College School of Business MBA Program and North
Catherine Walsh,
Carolina Central University School of Business; he regularly Director of Human Resources,
lectures at Wake Tech Community College. Synthon Pharmaceuticals, Inc.
William is an open networker and welcomes your LinkedIn
“William showed me how to conduct advanced searches
invitation - but only if it contains a personalized message! He can [on LinkedIn] to find the right candidates for my clients.
be reached at William@ApogeeSMG.com. I immediately saw how amazing [LinkedIn] is to my
business and decided to drop the Dice, Monster and
Career Builder job postings that cost an extraordinary
amount to use. It’s now all about my personal
relationships I have with my clients and candidates
to find who I need to partner with.”
- Nancy McCoon, Executive Recruiter
8105 Fayetteville Road, Suite 121-143
Raleigh, NC - North Carolina 27601
www.apogeesocialmediagroup.com
919.450.5464