An Entire Marketing Department for $11/hr
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An Entire Marketing Department for $11/hr Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
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An Entire Marketing Department for $11/hr
- 4. Generate Leads Capture Leads Qualify Leads Convert Leads Nurture Leads / Customers
- 5. Repeat Sales Referrals Cross Sales
- 6. Generate Leads Not enough energy $$ Audience, Medium, Message Problem No time Not sure what to do Ineffective magnets Poor copy Unclear or confusing CTA No one owns this task Capture Leads No reason to capture No way to capture No AMD No video Ocular flow problems No testing Qualify Leads No time No leads Bad habits (speak to anyone) No automation No qualifying behavior identified Not asking the right questions Poor T-Pop analysis Needs and problems Convert Leads Trying to sell to people who aren’t qualifed The 1 to 100 problem (closing process failure) They get cold Lack of persistence Lack of DBM Poor closing skills Marketing not reaching them Opt-outs No tracking Nurture Leads/Customers Multiple system chaos No automation Limited touch points Single medium No double opt-in Failure to follow-up
- 9. Capture
- 11. Generate Leads Capture Leads Qualify Leads
- 12. Qualify
- 14. Generate Leads Capture Leads Qualify Leads Convert Leads
- 15. Convert
- 16. Generate Leads Capture Leads Qualify Leads Convert Leads Nurture Leads / Customers
- 17. Nurture
- 18. ` Automated Long-Term Contact
Editor's Notes
- Increase the energy to top box. Seal the leaks… kevlar Generate Capture Qualify Convert Nurture Then you will get tons of sales
- Increase the energy to top box. Seal the leaks… kevlar Generate Capture Qualify Convert Nurture Then you will get tons of sales
- AMD SQ O/I Stats with video on left - stats up 32%) Occular Flow is very important
- Principle: They are not always ready to buy when you’re ready to sell. You have to be ready to sell when they are ready to buy. We practice behavior based qualification. we measure behaviour diff bhaviour, has diff value therefore, receives diff points keep track of lead score when someone buys find the average find the average once we know the average we try to get people to the average as quickly as possible we try to lower the average we introduce salesperson relationship as they approach average purchasing lead score We then implement this into our sales process which is extremely powerful because we know exactly when someone is ready to buy. We integrate this principle into our websites and tie it into our Call Centre in Phoenix (Integrate into video, pages, etc…)
- Conversion is largely on your shoulders but we do many things to help increase your conversion rate. Edify the sales person and the company by CCP 3 way if they are qualified Set Appointments if this is better Real time email with a report of the conversation for follow up
- Principle: We let the system deal with suspect and we have humans deal with prospects. First thing is to fix the funnel to prevent any follow up failure. FUF is one of the biggest reasons why companies fail in marketing and it all stems from the erroneous idea that people should buy when you’re ready to sell. Again, we believe that you should be ready to sell when they are ready to buy. We’re going to setup automated follow up sequences to let the system weed out the suspects. This Direct Mail (5-7 Touch points per year) <i> automated FUS Eliminate follow up failure