Online training needs to be short, quick and to the point for today’s learners. Nobody has the time or the inclination to sit through a two-hour e-learning course anymore. Short-form video that employees can access on any device isn’t the future of learning, it isn’t optional, and it isn’t only for large training organizations. Online video that is mobile optimized is the here and now and it’s for every organization. Join us for this webinar, presented by Chris Osborn, vice president of marketing, explain how and why organizations of any size can capture the power of short-form video for employee learning. Osborn will offer best practices for content acquisition, a content strategy and how to make practical use of mobile delivery to maximize employee learning. This interactive webinar provides insight on: How to make content acquisition decisions. How to ensure your content strategies align with organization goals and needs. How to leverage a true mobile content strategy, with a broader content strategy that is real, tangible and delivers actual learning value to employees. www.bizlibrary.com

2. ?
How are you
incorporating video
into your learning
programs?

3. ?
What’s the longest
video you’ve watched
online in last 30 days,
excluding t.v. shows
and movies?

4. …Agility is demonstrated by the ability to quickly solve day-to-
day business problems, to identify new processes and
frameworks for speed of delivery, to cross global and
functional lines without faltering, and to accept, respond, and
initiate change.
Employees who can identify opportunities, adapt, and thrive
in the reality of change have a propensity to be high
performers. Given the right resources and investment in
learning, these traits are achievable across the entire
organization.
SOURCE: The Impact Of Work Force Agility On Business Performance,
By John Ambrose

5. Why bite sized
learning?

7. 11
MINUTES

9. 9 out of 10 Americans already
use their smartphones for work.
Cisco BYOD Insights Report 2013

10. For the first time, an entire generation
has grown up watching content on their
own terms. This generation is defined
by the internet, mobile, and social –
consuming content when and where
they want.
SOURCE: Gunnard Johnson, Google's Advertising
Research Director

11. volatility
uncertainty
complexity
ambiguity
it’s a VUCA world…

12. We are moving from a world of
problems, which demand speed,
analysis and elimination of uncertainty
to solve – to a world of dilemmas, which
demand patience, sense-making and an
engagement with uncertainty.
SOURCE: Denise Caron,
It’s a VUCA World

13. THE % OF KNOWLEDGE IN YOUR
BRAIN NEEDED TO DO YOUR JOB
1986 – 75% 1997 – 15-20% 2006 – 8-10%
Source: Robert Kelly, Carnegie-Mellon University

14. Traditional approaches
won’t work…

15. No classroom is large enough.
No individual is smart enough.
No response time is fast enough.
No intervention is complete enough.
No program lasts long enough.
No solution is global enough.
…

16. A NIMBLE LEARNING STRATEGY
CONTEXTUAL: Role, location
INFORMAL: Everyday, ad hoc
SOCIAL:
Discussion, recommendations
TIMELY: Just in time, moment of need
MOBILE: Anywhere, anytime
CONCISE: Short videos, quick updates

17. WHAT IS CONTENT?
anything that answers a question that we
might be asking in the moment

18. IMMEDIATE
PERSONALIZED
democratic
USER-GENERATED
SOCIAL
MOBILE

21. Why short
video?

22. Image credit: Amit Kapoor – Storytelling with Data – See | Show | Tell | Engage

23. ADULT LEARNING SHORT-FORM VIDEO
Adults are internally motivated and
self-directed
Self-directed, access as needed and when
needed
Adults bring life experiences and
knowledge to learning experiences
Interaction with others when a social
component is available
Adults are goal oriented Goals promoted through short, timely bursts
of relevant content
Adults are relevancy oriented Easier to be relevant when content is short
and targeted
Adults are practical Little to no workflow disruption
Adult learners like to be respected Employees manage and control pace and
timing of their own learning

24. LOWER COSTS
EXTENDED REACH
PRESERVATION OF
KNOWLEDGE
SHOWING SOFT
SKILLS
EXPLANATION OF
COMPLEX CONCEPTS
ADVANTAGES OF VIDEO

25. Most human behavior is learned
observationally through modeling: from
observing others, one forms an idea of
how new behaviors are performed, and
on later occasions this coded
information serves as a guide for action.
SOURCE: Bandura’s Social Learning Theory

26. How Tony Roma
Employees use Video
to Teach Important
Job Skills
The world is changing.
People are changing. To
be effective, our
employee training is
changing to meet them
where they are.
Jessie Bray,
VP of Training and HR, Romacorp

27. CONTENT ACQUISITION
build, borrow or buy

28. BUILD
what are the business objectives and
employee needs

29. BUILD
Video Tools
Development Tools
Publishing Tools

30. BORROW
relevancy, context, and authority

32. BUY
why recreate the wheel

33. HOW TO USE
OFF-THE-SHELF CONTENT
Stand alone
learning object
Blended with
Instructor-Led
Formal learning
plans or career
development paths
Increase speed to
competency

34. Case Study: Dental Insurance
Call Center
Challenge: hard to
make time for
training
“TAG TRAINING”
• Development opportunity
• Maintain work flow and
service standard
• Share with co-workers

35. DELIVERY
easy and simple access, when and where
it’s needed

36. SYSTEMS
ACCESS
WORK & LIFE
USER-GENERATED
TOOLS
MOBILE

37. In a world of learning and development where
complexity is the enemy… simple and nimble
approach…
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group

38. Motivating Your Employees

39. Reaching New Learners

40. Creating Your Own Videos

41. WWW.BIZLIBRARY.COM/FREE-TRIAL
THOUSANDS OF COURSES . 25 TOPIC AREAS .
UNLIMITED ACCESS
FREE 30-DAY TRIAL!
no risk – no obligation

42. Jessica Petry
Sr. Marketing Specialist
jpetry@bizlibrary.com
@JessLPetry
@BizLibrary
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
#BIZWEBINAR