This document provides information about an international business management course, including the course syllabus, program outcomes, program educational objectives, and mapping of course outcomes to program outcomes and objectives. The syllabus outlines 5 units covering topics like the international business environment, international trade and investment, international strategic management, and production/marketing/finance in global business. The program outcomes focus on applying knowledge, analyzing problems, understanding impacts, and communicating effectively. The program objectives involve possessing professional/communication skills, applying knowledge to solve problems, and acquiring domain knowledge for career success. Course outcomes are mapped to program outcomes to show correlations between what is taught and what students should achieve.

1. BA5301 INTERNATIONAL
BUSINESS MANAGEMENT
II Year / III Semester (R-2017)
CO-PO MAPPING
Presented by,
Mrs. Sukanya S,
Assistant Professor,
Department of Management Studies
Nehru Institute of Engineering and Technology,
Coimbatore.

2. Agenda
 Vision and Mission
 Syllabus
 Program Outcomes (POs)
 Program Educational Objectives (PEOs)
 Course Outcomes
 Mapping of Cos with POs

3. College Vision and Mission
VISION
Our Vision is to mould the youngsters to acquire sound
knowledge in technical and scientific fields to face the future
challenges by continuous up gradation of all resources and
processes for the benefit of humanity as envisaged by our great
leader Pandit Jawaharlal Nehru.
MISSION
 To build a strong centre of learning and research in engineering and
technology.
To facilitate the youth to learn and imbibe discipline, culture and
spirituality.
To produce quality engineers, dedicated scientists and leaders.
To encourage entrepreneurship.
To face the challenging needs of the global industries.

4. Department Vision and Mission
Vision
To mould true leaders through creative management
techniques by enhancing student skills and adaptability to
match with corporate culture and inculcating ethical values.
Mission
 To provide practical training, improve analytical power,
reasoning abilities and technical dexterity.
 To facilitate students to understand their responsibility for the
development of the society with the individual improvement.
 To increase employability of the students by variety of skill
excellence techniques.
 To adopt the industrial culture in campus by involving
corporate delegates interaction most frequently.

5. Syllabus
 UNIT I INTRODUCTION
International Business –Definition – Internationalizing
business-Advantages – factors causing globalization of
business- international business environment – country
attractiveness –Political, economic and cultural environment –
Protection Vs liberalization of global business environment.
 UNIT II INTERNATIONAL TRADE AND
INVESTMENT
Promotion of global business – the role of GATT/WTO –
multilateral trade negotiation and agreements – VIII & IX, round
discussions and agreements – Challenges for global business –
global trade and investment – theories of international trade and
theories of international investment – Need for global
competitiveness – Regional trade block – Types – Advantages and
disadvantages – RTBs across the globe – brief history.

6.  UNIT III INTERNATIONAL STRATEGIC MANAGEMENT
 Strategic compulsions-Standardization Vs Differentiation – Strategic
options – Global portfolio management- global entry strategy –
different forms of international business – advantages - organizational
issues of international business – organizational structures –
controlling of international business – approaches to control –
performance of global business- performance evaluation system.
 UNIT IV PRODUCTION, MARKETING, FINANCIAL AND
HUMAN RESOURCE MANAGEMENT OF GLOBAL
BUSINESS 11
 Global production –Location –scale of operations- cost of production –
Make or Buy decisions – global supply chain issues – Quality
considerations- Globalization of markets, marketing strategy –
Challenges in product development , pricing, production and channel
management- Investment decisions – economic- Political risk –
sources of fund- exchange –rate risk and management – strategic
orientation – selection of expatriate managers- Training and
development – compensation.

7.  UNIT V CONFLICT MANAGEMENT AND ETHICS
IN INTERNATIONAL BUSINESS MANAGEMENT
Disadvantages of international business – Conflict in
international business- Sources and types of conflict – Conflict
resolutions – Negotiation – the role of international agencies –
Ethical issues in international business – Ethical decision-
making.

8. PROGRAMME OUTCOMES
PO 1: Apply the knowledge of mathematics, human science, general
management and management specialization to the solution of
complex managerial problems.
PO 2: Identify, analyze economic problems to arrive at sustained
conclusion using principles of economics, nature and management
sciences.
PO 3: Use of research-based knowledge in term of human resource,
marketing, finance, operations and logistics to analyze and interpret
data and provide valid conclusions through information generated.
PO 4: Understand the impact of the managerial solutions in societal
and environmental contexts and demonstrate the knowledge and
need for sustainable development.

9. PO 5: Application of economic principles and commit to professional
ethics and responsibilities in terms of monetary and non-monetary
norms of the managerial practice.
PO 6: Function effectively as an individual and as a member or leader
in a team and in multidisciplinary settings.
PO 7: Communicate effectively with the professional community and
with society at large. Be able to comprehend and write effective
reports.
PO 8: Demonstrate knowledge and understanding of management
principles and apply these to one’s own work, as a member and
leader in a team.
PO 9: Recognize the need to engage in independent and life-long
learning in the broadest context of technological change.

10. Program Educational Objectives
(PEOs)
PEO1: To possess professional and communication skills with ethical attitude to
function as members of multi-disciplinary teams in industries and to assume
leadership role in addressing the managerial issues.
PEO2: To access, analyze and plan, so as to apply acquired knowledge in basic,
managerial sciences and mathematics in solving managerial problems with
economic, environmental and social contexts to acquire professional expertise
in industry and research.
PEO3: To acquire necessary domain knowledge to pursue successful career in
management, capability to set up their own enterprise and involve in research
and development in order to fulfill the needs of the society.

11. Course Outcomes
COURSE OUTCOMES
CO1 :To understand the basic concepts of international business
management
CO2: To understand the international investment to the students
CO3: To know about International Strategic Management
CO4: To analyze the PRODUCTION, MARKETING, FINANCIAL
AND HUMAN RESOURCE MANAGEMENT OF GLOBAL
BUSINESS
CO5:To understand and study the Ethics, Culture and Conflicts in the
international Business.

12. BA5301 – INTERNATIONAL
BUSINESS MANAGEMENT
Cognitive
level
Course Outcome -Program outcomes Mapping
1. Low Correlation 2- Medium correlation 3-High
correlation
PO1
PO2
PO3
PO4
PO5
PO6
PO7
PO8
PO9
DIRECT METHOD
CO1 To understand the basic concepts
of international business
management
Remember 3 2 - 2 1 - - - 2
CO2 To understand the international
investment to the students Understand 3 2 1 2 - - - 3
CO3 To know about
International Strategic
Management
Remember 3 3 2 2 - - - 2
CO4 To analyze the
PRODUCTION,
MARKETING, FINANCIAL
AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL
BUSINESS
Analayze 3 3 2 2 - - - 1
CO5 To understand and study
the Ethics, Culture and
Conflicts in the
international Business.
Understand 3 2 2 1 - - - 2

13. PEO & PO MAPPING
PEO / PO
Program Outcomes
PO 1 PO 3 PO 5 PO 7 PO 8 PO 9
Program
Educational
Objectives
PEO 1 2 1 3 2 3 2
PEO 2 3 2 2 1 3 2
PEO 3 1 1 2 1 2 2

14. MAPPING OF COURSE OUTCOMES TO PROGRAM EDUCATIONAL OUTCOMES
PROGRAM EDUCATIONAL OUTCOMES
COURSE OUTCOMES
CO1 CO2 CO3 CO4 CO5
PEO 1: To possess professional and communication skills
with ethical attitude to function as members of multi-
disciplinary teams in industries and to assume leadership
role in addressing the managerial issues.
√ √
PEO 2: To access, analyze and plan, so as to apply
acquired knowledge in basic, managerial sciences and
mathematics in solving managerial problems with
economic, environmental and social contexts to acquire
professional expertise in industry and research.
√ √
PEO 3: To acquire necessary domain knowledge to pursue
successful career in management, capability to set up their
own enterprise and involve in research and development in
order to fulfill the needs of the society.
√ √
TEXT BOOKS:
1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata McGraw Hill, NewDelhi, 2010.
2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education Asia, 12thEdition,New
Delhi, 2010
REFERENCES:
1. K. Aswathappa, International Business,6th Edition, Tata Mc Graw Hill, New Delhi, 2015.
2. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business, 7thEdition,
Cengage Learning, New Delhi, 2010.
3. Rakesh Mohan Joshi, International Business, Oxford University Press, New Delhi, 2009.
4. Vyuptakesh Sharan, International Business, 3rd Edition, Pearson Education in South Asia, NewDelhi, 2011.

15. THANK YOU…