1. Oscillating Nozzles in
Agriculture
Company: FDX Fluid Dynamix Gmbh
Binayak Ghosh
Carlos Arregui
Santiago Benítez
Roberto Goñi
Fernando Olmedo

2. Challenge
 Fluidic Dynamix is engaged in the design, development and
commercialization of fluidic devices, in particular oscillators, for
industrial applications.
 Currently they are working on automobiles.
 Our challenge?  Propose a potential product for the company as
well conduct a market research and do the business model.

3. Initial Ideas
Final Top 3 Ideas 
Spray Dry Nozzles
Liquid Mixer for Spirits
Nozzles for Agriculture

4. The Final Product
 A nozzle is a device designed to control the characteristics of a fluid flow
as it exits an enclosed chamber or pipe
 In Agriculture, nozzles are used to spray fertilizer , but lacks uniform
distribution
 Our Proposed nozzle can increase the range of distribution in lesser time
as well improve the Pressure, Angle, Droplet Size
 USP  Improvement of the Drift, no mechanical moving parts

5. DRIFT

6. Drops falling out of
the target area
DRIFT

7. Drops falling on top
of each other
Drops falling out of
the target area
DRIFT

8. CONTROL
Drops falling out of
the target area
Drop
Size

9. CONTROL
Drops falling on
top
of each other
Time between
drops

10. Market

11. Agricultural equipment market
19.40
17.1
10
9.6
8
35.9
John Deere
Fendt
Case IH
Deutz Fahr
New Holland
Others

12. John Deere
Strengths and opportunities
• biggest share of the market and units sold.
• Headquarter in Mannheim.
• They produce their own quality nozzles
Weaknesses and threats
• the company is decreasing hugely their revenues.

13. Break-up of the pricing
Estimated sales based on the Tractor Market
Estimating sales from nozzle lifetime with regard to tractors
Estimated Financials
Maximum Retail
Price (in Euro)
Wholesaler Price (in
Euro)
Price at production
level (in Euro)
Approx. number of
units to be sold in 1
year
Estimated Yearly
Revenue (in Euro)
12 6.70 0.60 122,000 73,200
Number of
Tractors sold by
John Deere in
Germany (2014)
Number of nozzles
sold per Tractor
Total Number of
Nozzles sold in 1
year in Germany
Base selling price
for each nozzle
Total Revenue
from one
company in one
full year
7000 10 70,000 0.60 Euro 42,000 Euro
Average lifetime
of a ceramic
nozzle
Average lifetime
of a tractor
Number of
Nozzles required
during one tractor
lifetime
Base selling price
for each nozzle
Total revenue
earned during
lifetime of one
tractor
50 Hrs 2500 Hrs 50 0.60 Euro 300 Euro

14. THANK YOU