Today’s college students may be digital natives but many have a lot to learn when it comes to using social media for furthering their institutions, causes and personal brands. This talk will focus on shaping tech-savvy students into adept communicators with a grasp of effective public relations and marketing. Higher education professionals who teach, run social media ambassador programs, oversee interns, etc. will learn how to enhance their partnerships with students.

1. Bill Zimmerman
Lecturer, Penn State Donald P. BellisarioCollege of Communications
@BillZHustle

7. This Photo by Unknown Author is licensed under CC BY

8. THIS COULD HAVE BEEN US,
BUT YOU LEFT CLASS EARLY

14. https://brand.psu.edu/

15. Class (COMM 428e:
Social Media Strategies)
• Produce a strategy
document that could
increase leadership's
understanding of social
media's return on
investment and guide a
communicator in
managing a brand's social
media
Internship
• Plan, propose, schedule,
manage and evaluate at
least one social media
campaign.

27. Email:
wfz1@psu.edu
Instagram,Twitter:
@BillZHustle
LinkendIn:
/billfzimmerman