3. The Martec Group, Inc. Confidential3
The Martec Experience – Turning Insight Into Action
… Accelerating and enhancing client success through tactical and strategic decision support.
Expert
• Deep industry experience with seasoned professionals fosters agility and access to
information
• Collaborative insights drawn from experience with diverse business structures,
cultures, strategies
Innovative
• Customized “tool box” of proven research methodologies and techniques employed to
deliver insights that fully address client objectives
• Creative solutions to provide research and assessment tailored to meet the unique
needs of each client engagement
Invested
• Long-term relationships to establish and maintain a comprehensive understanding of
client goals and strategies
• Interactive, end-to-end visibility with veteran staff providing single point responsibility
from proposal through reporting – no “hand-off”
Global
• Martec offices located in North America, Europe and Asia
• 50% percent of our projects are global in scope
4. The Martec Group, Inc. Confidential4
The Martec Global Footprint
• Direct office presence in North America,
Europe and Asia
• Long-standing alliance partners (20+
years) in Tokyo, Japan and Sao Paulo,
Brazil
• Full complement of language capabilities
• Quantitative data collection centers
located the U.S., Germany and China
Martec - North America
- Chicago -
- Detroit -
Martec - Europe
- Frankfurt -
Martec - Asia
- Shanghai -
- Beijing -
…Ensures seamless integration across target geographies.
Junicon
SSRI
- Tokyo-
BSR
- Sao Paulo-
Puente-Sur
- Santiago-
7. The Martec Group, Inc. Confidential7
Qualitative Quantitative
• We offer a team of IDI and focus group
moderators, each with 15 to 20+ years
of experience
• Our team collectively has moderated
hundreds of focus groups and
conducted thousands of IDIs
• Phone centers located in the U.S.,
Europe and Asia
• CATI system based recruiting and large
scale telephone interviewing
• Complex statistical analysis capabilities
in-house
• Dyads, triads, mini groups, focus groups
• In-person/on-site IDIs
• In-depth WAT (web-assisted telephone)
interviews
• Decision-Making Unit (DMU) groups
(interviews with the key stakeholders/
decision-makers at a single customer)
• On-line surveys utilizing customized
panels
• Telephone interviews
• Large scale WAT interviews
• SUS (simulated user studies)
• Product testing clinics
Information
Gathering
Methodologies
Competencies
The Martec Group has over 30 years of experience employing both
qualitative and quantitativeresearch methodologies.
This comprehensive competency offers the ability to fully address client information needs;
projects requiring both skill sets are common.
9. The Martec Group, Inc. Confidential9
We function as your ‘feet on the street’ to
determine market opportunities and penetration
strategies.
• Market/Segment Sizing & Growth
• Value Chain Analysis
• Opportunity Analysis – Market Potential
• Market Due Diligence (M&A)
• Adjacency Analyses
• Market Segmentation
• Platform Growth Assessment
• Trends and Forecasting
• Competitive Landscape
• Rapid Market Assessment (RMA)
Market Intelligence
10. The Martec Group, Inc. Confidential10
Competitive Intelligence
Amplify your competitive positioning through
insights into your competitors’ initiatives, cost
structure and organization…
• Manufacturing Process/Production Analysis
• Cost-to-Produce Analysis/Modeling
• Core Competencies- Vulnerabilities
• Make-Buy Analysis
• Strategy Audit
• Supply Chain and Pricing Analysis
• Feasibility Studies – Plant Location Support
• Benchmarking – technology, organization,
labor, etc.
• Product/Sample Acquisition
• Import/Export Tracking
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First-hand customer insight, from concept
development through product evolution and
positioning….
• Customer Needs (Pain-point Analysis)
• Feature/Benefit Trade-offs (Product Positioning)
• Concept Development and Testing
• Pricing and Price Elasticity
• Product Intelligence Clinics
• Penetration and Share Forecasting
• Value Proposition Development and Testing
• Awareness, Trial and Utilization Tracking
• Product Value Analysis
Product Intelligence
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Customer Intelligence
Unlock customer frustrations and delights, dig
deep into purchase motivations that matter…and
that lead to financial returns.
• Customer Satisfaction and Loyalty Analysis
• Behavior/Needs-based Segmentation Analysis
• Brand Imagery, Positioning and Preference
• Emotion Mining™ (non-rational decision
drivers)
• Key Purchase Criteria
• Win/Loss Analysis (Lost Order Autopsy)
• Message Testing
• Customer Intel Clinics
13. The Martec Group, Inc. Confidential13
The Martec Engagement Model is designed with end-to-end visibility to provide our clients with
superior research value.
• Execute field research
• Ongoing analysis, vigilant
validation
• Interim updates and progress
meetings
• Adjustments in scope and/or
approach
• Cogent interpretation and
integration of findings
• Final presentation and
reporting
• Deliverables turnover; full
knowledge transfer
• Address and close any ‘open’
issues
• Further support via ongoing
research or interpretation of
results
• Stakeholder alignment on
proposed scope, schedule,
approach and cost
• Clear, concise read on research
deliverables and expectations
• Exchange of technical and
commercial background
•Understand client business drivers
and pending decisions
•Discuss, develop objectives blueprint
•Key metrics and choice information
sources
•Methodology/approach; optimal
design for research and budget
Definition of
Requirements
and Design
Project
Alignment
and Kick-off
Project
Research
and Review
Report and
Support
Independent Perspective,
Interactive Collaboration
Client Confidence
in Results
Martec Engagement Model
14. The Martec Group, Inc. Confidential14
Our ongoing research in the Automotive sector underscores our
expertise in this importance practice area.
Automotive Research “Toolbox”
Capabilities Project Examples
• Powertrain
• Emission systems
• Electrics/Electronics
• Interior components, modules and
systems
• Body components, modules and
systems
• Safety and comfort
• Worldwide Gasoline Engine Strategy and Technology
Analysis
• Worldwide Diesel Engine and Technology Analysis
• Advanced Powertrain Technology Analysis
• Steering Wheel and Shift Knob Analysis
• Industrial Engine Market & Value Chain Analysis
• Worldwide Automatic Transmission Technology Analysis
• Seat Belt and Active Head Restraint Technology
Analysis
• CVT Development& Opportunity Analysis
• Mediation and Validation: Aftermarket Components
• Analysis of the Worldwide Variable Valve-Actuation
Market
• Global Advanced Fuel System Market Analysis
• Technology Analysis: Direct Ignition Systems
• Worldwide ULEV Technology Analysis
• Analysis of Electronic Throttle Control Market
Development
• Global Assessment of Electric Power Steering
• Powertrain Control ModuleManufacturing Analysis
• Smart Tire Technology Forecast
• Multi-part Micro-silicon ChemSensor Analysis
• AutomotiveAdhesiveand SealantAnalysis
• OEM interviews (Technical and
commercial topics)
• Market studies
• Sophisticated technology studies
• Analysis of competing suppliers
• Marketing and sales support
• Strategic consulting projects for
automotive suppliers
Methodologies
Systems
15. Product Intelligence Market Intelligence Competitive IntelligenceCustomer Intelligence
We look forward to working with you to create customized solutions that
will help guide your future business success.
Market Intelligence Product Intelligence Customer IntelligenceCompetitor Intelligence
We are confident in our ability to add value to your strategic business
planning efforts through our custom market research and analysis.
Thank you for this opportunity.
The Martec Group, Inc. Confidential15
16. The Martec Group, Inc. Confidential16
Contacts
martecgroup.com
Asia - Beijing
Room 1707, Yingu Bldg
No. 9, West Road 4th
Ring Rd
Haidian District
Beijing 100190
China
+86 (10) 6617-3316
Asia - Shanghai
121 Yanping Road
Sanhe Plaza 7D
Shanghai 200042
China
+86 (21) 6246-2121
Europe
Berliner Strasse 219
63067
Offenbach/Main
Germany
+ 49 69 80903 60
Detroit
27777 Franklin Road
Suite 1600
Southfield, Michigan 48034
248.327.8000
Green Bay
1445 North Road
Green Bay, Wisconsin 54313
920.494.1812
Toll Free 888.811.5755
Chicago
105 West Adams St
Suite 2900
Chicago, Illinois 60603
312.606.9690
Toll Free: 888-811-5755
Bill Lucken
Director
Direct: 248-327-8031
Email: bill.lucken@martecgroup.com
