Convert your customers by utilizing these 5 easy content tips!

1. Quick Tips & Examples for Creating Content That Converts
Written by Big Idea Company, LLC

2. Convert your customers by
utilizing these 5 easy
content tips!

3. Relate to your target audience.
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4. HIT A NERVE

5. For example,
Which topic resonates
most with dog owners?

6. This
topic…
“Pet Etiquette”

7. “Pet Etiquette: Tame Fido’s
Embarrassing Habits So
People Stop Silently Judging
You”
Or,
this topic…

8. Don’t just create generic
content.
Grab attention by connecting
with your target audience.

9. Create useful content.
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10. MAKE IT
ACTIONABLE

11. For example,
Which doggy
daycare is
more helpful?

12. “Before going on vacation,
make sure you prepare your
pup for an overnight stay at
the kennel.”
This
daycare…

13. Or,
this daycare…
“Prepare your pup for an
overnight stay at the kennel.
1. Reserve your dog’s kennel spot early.
2. Get all necessary shots and vaccines.
3.Visit the kennel to familiarize your pup with staff and
surroundings.
4.Prepare daily food portions in zip-lock bags, or small
containers.
5.Exude positive vibes when dropping your pup off for his or
her stay.”

14. Never create or curate
content that doesn’t
serve a purpose.
Always benefit the reader.

15. Use stats, facts, reviews, testimonials,
examples and pictures as proof.
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16. SHARE YOUR DATA

17. For example,
Which dog trainer are you more
likely to take advice from?

18. “We teach dogs to sit,
stay, and obey.”
This
trainer…

19. Or,
this trainer…
“Last year alone, we
trained over 3,500 dogs,
and every single pup
graduated with obedient
honors.”

20. Don’t be shy about
sharing your data.
Use it to prove your
value and expertise.

21. Share your knowledge, expertise,
qualifications and abilities confidently.
4

22. AVOID
CONDITIONALS

23. For example,
Which dog groomer
do you have more
confidence in?

24. “I’m going to try and give
your dog a bath.”
This
groomer…

25. Or,
this groomer…
“I’m going to give
your dog a bath.”

26. Don’t say could.
Don’t say might.
Don’t say would.
Say will. Say am. Say is.

27. Determine if you want
engagement, conversion, or both.
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28. ASK FOR ACTION
See next slide for examples of action words.

29. For example,
Which doggy blog is going
to achieve conversion?

30. This blog…
“Thank you for reading our
latest post: Biscuits vs.
Bones. Until next time…”

31. Or,
this blog…
“Enjoy the article you just read?
Subscribe to our weekly
Furry Friends eNewletter to stay
up-to-date on all our latest posts!”

32. NEVER MISS AN
OPPORTUNITY.
ASK FOR THE
ACTION
YOU WANT.

33. Find more marketing brain fuel at
BigIdeaCompany.com