Ryan Smith -- Immediate Future of Data Collection or Usability Bench Marking with Surveys
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Ryan Smith -- Immediate Future of Data Collection or Usability Bench Marking with Surveys
- 1. The Immediate Future ofData Collection Presented by Ryan Smith TM Sophisticated research made simple.
- 2. My Idea of Usability…
- 6. KISS: It’s Data Collection Voice of the Customer Enterprise Feedback Management Customer Loyalty Systems Corporate Inner-Intelligence
- 7. Agenda The Immediate Future of Data Collection
- 8. Where We’ve Been: Data Collection Prior to 1999 1 2 3 4 5 “We Need Primary Research” Fight for Budget Hire a Research Firm Focus Group - or - Survey / Paper Models Scheduling & Execution “Chose Your Own Adventure” Surveys 6 Wait for the Data
- 9. Where We’ve Been:Data Collection Post 1999 Internet Distribution DIY: Do It Yourself
- 10. New Challenges:Subject Fatigue Go Away!
- 11. Evolution:The Immediate Future of Data Collection WE ARE HERE MoreInteractive MoreIntelligent MoreImmediate
- 12. MoreInteractive Making Date Collection More Engaging to Overcome Subject Fatigue Legacy Next Generation
- 13. MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Legacy Next Generation (Not Available)
- 14. MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Hot Spots
- 15. MoreInteractive Making Data Collection More Engaging to Overcome Subject Fatigue Pick, Group, & Rank
- 17. Historical Insight / Data Integration Capturing & Using Session Insights Better Subject Selection
- 18. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Legacy Next Generation Skip Logic Statistic Based Work-Flows Display Logic …that can even include stats calculated from previous survey and external databases…
- 19. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Using Session Information to Improve Data Quality
- 20. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Interrupted Decisions Jonathan Levav
- 21. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Example: Becoming More Predictable Dan Ariely
- 22. MoreIntelligent Making Data Collection Extremely Dynamic & Observant Better Subject Selection
- 24. Site History
- 25. Time on Site
- 26. Device Type
- 27. Day
- 28. Date
- 29. Time
- 30. Cookie Values
- 31. HTML Values
- 33. MoreImmediate More Collection Points, Faster Analysis, & Instant Studies More Collection Points
- 34. MoreImmediate More Collection Points, Faster Analysis, & Instant Studies Instant Full-Statistical Results Updated with Every Response
- 35. MoreImmediate More Collection Points, Faster Analysis, & Instant Studies More Do It Yourself
- 36. In Summary… 1 2 3 4 MoreInteractive MoreIntelligent MoreImmediate Usability is Not My Strength Avoid Hype – It’s Data Collection Evolution – We’re Chimps Subject Fatigue is Driving Future