Narrate This

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Narrate This

  1. 1. @suredoc<br />Keith Anderson: Narrate This<br />
  2. 2. Just who do I think I am?<br />
  3. 3. Truth To Power<br />
  4. 4. PowerNot <br />Truth<br />
  5. 5. The Narrative<br />The story you tell about yourself<br />
  6. 6. The Narrative<br />The story you tell about yourself<br />Deliberate<br />Designed<br />Strategic<br />
  7. 7. “The Conversation”<br />What marketing jerks call social media<br />
  8. 8. “The Conversation”<br />What marketing jerks call social media<br />There is no single conversation;<br />humans don’t work that way<br />
  9. 9. Evolution NOT Revolution<br />Humans are naturally communicative;<br />global communication was inevitable<br />
  10. 10. Discourse Communities<br />Groups of people talking and/or writing about topics they have in common<br />
  11. 11. The Illusion of Control<br />Marketing & PR promises control of “the conversation”, but that’s the impossible dream<br />
  12. 12. Culture<br />There is no such thing as a cultural vacuum; culture exists even if you ignore it<br />
  13. 13. Harley Davidson<br />From Hell’s Angels to mega churches<br />
  14. 14. Domino’s Pizza<br />Of cardboard and honesty<br />
  15. 15. Martin Luther King, Jr.<br />Cultural and social changes are possible with words<br />
  16. 16. Narrative Toolkit<br />Self Awareness<br />Content Strategy<br />Old School Tools<br />
  17. 17. Self Awareness<br />Become aware of what you say, who you say it to, and how you say it<br />
  18. 18. Content Strategy<br />Content is not copywriting<br />
  19. 19. Old School Tools<br />Say What You Do; Do What You Say (Write a plan)<br />Style Guides (Consistency is one of the most admirable of qualities)<br />Templates<br />
  20. 20. Q & A<br />Axe Me<br />

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