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Joe Dyer - Alphabet Soup: Career Paths, Interviews, and Skill Sets

Track: Career Development

The era of the lone designer is pretty much over. When it comes to selecting the best candidates for work in experience design positions, design rationale and the process are becoming more important the the actual quality of the portfolio. There is considerable movement away from a skill set and towards a problem solving mindset or world view. Individual skill sets (JavaScript, design, coding) are becoming commoditized. A generalist with shallow understanding of design, code, wireframing, usability, coupled with the normal people skills and organizational skills are becoming the desired candidate. In this talk, you will learn how to position yourself to get hired for your next design gig and learn what hiring managers want and need. You will get your competitive edge to stand out from the crowd.

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Joe Dyer - Alphabet Soup: Career Paths, Interviews, and Skill Sets

  1. 1. ALPHAB ET SO UP SKILL SETS, CAREER PATHS, & INTERVIEWSJOE DYERMANAGER OF USER EXPERIENCESABRE TRAVEL NETWORK
  2. 2. ABOUT ME MANAGER, USER EXPERIENCE SENIOR UX TITLES I HAVE HELD DESIGNER SENIOR INFORMATION ARCHITECT UX ARCHITECT SENIOR WEB PRODUCER INTERACTION DESIGNER DIRECTOR OF NEW MEDIA VIDEO PRODUCER COMBAT CAMERA TEAM LEADER @JOEPLANET
  3. 3. ABOUT ME YTEAM M
  4. 4. ๏ SKILL SETS ๏ CAREER PATH ๏ INTERVIEWINGTHREE MAIN INGREDIENTS
  5. 5. THE GENERALIST
  6. 6. CONDITIONS FAVORING GENERALISTS ๏ when work is all over the board ๏ when work changes quickly ๏ where there is high-pressuresource:spool
  7. 7. USER INTERFACE ENGINEERING 5%ISTS 1 L IA EC SP 5 %source: 8 GE NE RA L IST Suie.com
  8. 8. 37 SIGNALS ARTICLE 37SIGNALSsource:37signals.c
  9. 9. 37 SIGNALS ARTICLE 37SIGNALS rk at 37 signals wo ’s why al l designers e simply d on’t That SS. W ly with H TML and C et their ha nds direct on’t g er desig ners who d o the kind of consid vant t he ma terials rele dirty with t o. work we d
  10. 10. SKILL
  11. 11. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer coding
  12. 12. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer coding the skills you need to get a job
  13. 13. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation the skills that layer coding usually cost you your job
  14. 14. SKILLS ASSHARP ASBLADES
  15. 15. HARD SKILL INFORMATION ARCHITECTURE the categorization of information into a coherent structure, preferably one that most people can understand quickly, if not inherently. Its usually hierarchical, but can have other structures, such as concentric or even chaotic.source:wikipedia
  16. 16. HARD SKILLINFORMATION ARCHITECTURE Vacation Packages Flights Hotels Cars/Rail Cruises Activities Last Minute Packages ExperienceFinderSM Customer Support Super Promo Search for Vacations Screaming Deals Silver Lining Sale: Save up to 50% on hotels when you book a package Round-Trip One-Way Featured Deals From: To: Image Image Image Image Compare surrounding airports ? Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum dolor sit amet, dolor sit amet, dolor sit amet, dolor sit amet, consectetur consectetur consectetur consectetur More >> Top Destinations Image Image Image Image Ski Las Vegas California Hawaii from $361 from $361 from $361 from $361 300x250 Image Image Image Image Mexico Caribbean Casinos Shopping from $361 from $361 from $361 from $361 Sign Up For Email Alerts Learn More Image Image Image Image Enter your E-Mail Address... Submit Mexico Caribbean Casinos Shopping !"#$%&#$()*$+(,-./)012#3 from $361 from $361 from $361 from $361 !".4$#)&($2(,-./$5,2.6$,(.$7.81%/.9$0".0:$)&($,1($,45$ More >> ")2./$(,2.$0,/.45,(6$2)$0)*;,(.$;(10.6$5,#<%#<5,#9$ ,45$=.2$2".$%.62$;(10.> More Great Offers ?1.@$*)(.$(.,6)46$2)$%&#$()*$+(,-./)012# Escorted Tours Last Minute Packages Image Featured Escorted Vacations Preferred Partners Top 10 Destinations Vacation Tools
  17. 17. HARD SKILLINFORMATION ARCHITECTURE JJG’S VISUAL EIGHTSHAPES BOXES AND VOCABULARY UNIFY ARROWS unify.eightshapes.com .jjg.net/ia/visvocab/ boxesandarrows.com /
  18. 18. HARD SKILLINFORMATION ARCHITECTURE JJG’S VISUAL EIGHTSHAPES BOXES AND VOCABULARY UNIFY ARROWS unify.eightshapes.com .jjg.net/ia/visvocab/ boxesandarrows.com / graffletopia.co m extra bonus for mac users
  19. 19. HARD SKILLINFORMATION ARCHITECTURESUGGESTEDREADING LIST Information Architecture for the World Wide Web: Designing Large-Scale Web Sites -- Peter Morville, Louis Rosenfeld Ambient Findability -- Peter Morville Don’t Make Me Think -- Steve
  20. 20. HARD SKILL VISUAL DESIGN communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. a communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels tosource: ensure the message reaches thewikipedia
  21. 21. HARD SKILLVISUAL DESIGN
  22. 22. HARD SKILLVISUAL DESIGN SMASHING METHOD CREATTICA MAGAZINE AND CRAFT smashingmagazine.co creattica.com methodandcraft.com m
  23. 23. HARD SKILLVISUAL DESIGNSUGGESTEDREADING LIST Visualize This -- Nathan Yau Information Design Workbook -- Kim Baer Web Design: E-Commerce --
  24. 24. HARD SKILLPRESENTATION LAYER CODING articulation of a visual design in a reader agent while vastly improving the experience with nuts-and-bolts basics of interaction design.
  25. 25. HARD SKILLPRESENTATION LAYER CODING
  26. 26. HARD SKILLPRESENTATION LAYER CODING SMASHING 960 GRID ADDY MAGAZINE SYSTEM OSMANI smashingmagazine.co 960.gs addyosmani.com m
  27. 27. HARD SKILLPRESENTATION LAYER CODINGSUGGESTEDREADING LIST The Smashing Book #2 -- Smashing Magazine Designing with Web Standards -- Jeffrey Zeldman
  28. 28. SOFT SKILLS presenting interpersonal planning/time mgmt
  29. 29. SOFT SKILL PRESENTINGsource:hollywood
  30. 30. SOFT SKILLPRESENTING NOTE AND SLIDESHARE SLIDEROCKET POINT noteandpoint.com slideshare.net sliderocket.com
  31. 31. SOFT SKILLPRESENTING SUGGESTED READING LIST The Exceptional Presenter -- Timothy J. Koegel Presentation Zen -- Garr Reynolds
  32. 32. SOFT SKILLINTERPERSONAL SKILLS give and receive constructive feedback knowledge sharing collaboration conflict resolution client management office politics
  33. 33. SOFT SKILLINTERPERSONAL SKILLSSUGGESTEDREADING LIST The Art of Project Management -- Scott Berkun FYI: For Your Improvement, A Guide for Development and Coaching -- Michael M. Lombardo, Robert W. Eichinger
  34. 34. SOFT SKILLPLANNING / TIME MANAGEMENT ability to prioritize when to use which tool be early and drive the bus lose the fire helmet even if you’re not billing by the hour
  35. 35. SOFT SKILLPLANNING / TIME MANAGEMENT
  36. 36. SOFT SKILLPLANNING / TIME MANAGEMENT lifehacker.com 43folders.com Teaux Deaux
  37. 37. informationarchitecturevisual designpresentationlayer coding
  38. 38. SHARPENONE BLADEAT A TIME
  39. 39. P I C K - U P W I N D OWCAREER PATH
  40. 40. JOB TITLES & SCOPE OF INFLUENCE sets direction Principal, Creative Director, Chief, VP, President, CXO, Managing Partner Manager, Director, Strategist, contributes organizationally Architect, Partner Staff, Senior, Lead, Art Director, Mid- contributes through others contributes independently level, Analyst contributes dependentlyAssociate, Assistant, Junior, Coordinator, Production source: johansen
  41. 41. TYPICAL AGENCY MODEL principals, practice leads senior practitioners interns, associatessource:alcorn
  42. 42. A LIST APART SURVEY 2010
  43. 43. SURVEY 2010source: ala
  44. 44. SURVEY 2010source: ala
  45. 45. SURVEY 2010source: ala
  46. 46. SURVEY 2010source: ala
  47. 47. SURVEY 2010source: ala
  48. 48. SURVEY 2010source: ala
  49. 49. SURVEY 2010 35.3%source: ala
  50. 50. SURVEY 2010source: ala
  51. 51. SURVEY 2010 10 .5%source: ala
  52. 52. WHAT DO UX MANAGERS DO? internal external companies agencies ๏ ‘evangelize’ ๏ sales ๏ manage/coach teams ๏ manage/coach teams ๏ network in company ๏ client relations ๏ hire/staff projects ๏ hire/staff projects ๏ project work ๏ project work ๏ teach/write ๏ teach/write ๏ admin/operations/new ๏ admin/operations/new processes processessource:alcorn
  53. 53. WHAT DO UX MANAGERS DO? internal external companies agencies ๏ ‘evangelize’ ๏ sales ๏ manage/coach teams ๏ manage/coach teams ๏ network in company ๏ client relations ๏ hire/staff projects ๏ hire/staff projects ๏ project work ๏ project work ๏ teach/write ๏ teach/write ๏ admin/operations/new ๏ admin/operations/new processes processessource:alcorn
  54. 54. MANAGER READING LIST FYI: For Your Improvement, A Guide for Development and Coaching -- Michael M. Lombardo, Robert W. Eichinger First Break All the Rules: What the World’s Greatest Managers Do Differently -- Marcus Buckingham, Curt Coffman manager-tools.com 12: The Elements of Great Join the UX Management Discussion List at iainstitute.org Managing -- Rodd Wagner and
  55. 55. III. Interviewing ๏ need big image here to kickoff INTERVIEWS interviewing ๏ maybe a pot on a burner
  56. 56. MUST HAVE AN ONLINE PRESENCEsource:simplebits.
  57. 57. DO YOU DISPLAY YOUR SKILLsource:michaelanderson
  58. 58. WHAT MANAGERS ARE LOOKINGFOR ๏ “passion is tops. they need to have a love for the work.” ๏ “good critical thinkers. people who get the big picture.” ๏ “good communication. if you can’t communicate effectively, you can’t do your job.” ๏ “at salesforce, everybody codes. You have to have technical competence. ๏ “a serious commitment to the ia [ux] community.” ๏ “soft skills! we work in teams a lot. you have to collaborate well.”source:alcorn
  59. 59. WHAT MANAGERS ARE LOOKINGFOR ๏ “passion is tops. they need to have a love for the work.” ๏ “good critical thinkers. people who get the big picture.” ๏ “good communication. if you can’t communicate effectively, you can’t do your job.” ๏ “at salesforce, everybody codes. You have to have technical competence. ๏ “a serious commitment to the ia [ux] community.” ๏ “soft skills! we work in teams a lot. you have to collaborate well.”source:alcorn
  60. 60. THINKING ON YOUR FEET
  61. 61. BARRIERS TO SUCCESS๏ not asking questions; repeated technical mistakes๏ slow skills development, stuck in old methods๏ working alone too much๏ lack of accountability for problems๏ no prioritizing; scattered, always putting out fires source: johansen
  62. 62. IN SUMMARY ๏ play the odds and be a generalist ๏ sharpen one blade at a time ๏ master your soft skills no matter how awesome you think you are ๏ 6-figure income is within your reach ๏ managers want to see you participate in the digital space; show your enthusiasm for all things ux
  63. 63. THANKS FOR LISTENING TWITTER: @JOEPLANET
  64. 64. RESOURCESStock Photos:photos.comSpool:http://johnnyholland.org/2011/03/15/should-you-hire-a-ux-specialist-or-a-ux-generalist/http://www.uie.com/brainsparks/2006/09/08/specialists-vs-generalists/37Signals:http://37signals.com/svn/posts/1066-web-designers-should-do-their-own-htmlcssJohansen:http://www.slideshare.net/kristenjohansen/creating-career-paths-for-ux-professionalsAlcorn:http://uxweek2007.adaptivepath.com/sessions/how-to-manage-a-user-experience-team-without-losing-your-mindHollywood:http://noteandpoint.com/2010/10/designing-for-a-complete-experience/ALA:http://aneventapart.com/alasurvey2010/Vector illustrations by C. ImaizumiCreated while listening to OK Computerby Radiohead and Veni Vedi Vicious by The Hives

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