Home project of the course Marketing and Communication - Certificate IV at Envirotech Education

1. Real Furniture
Quality and good price

2. About the
business
• Real Furniture is a
wood furniture factory;
• It’s a familiar business;
• It has been in the
market for 25 years;

3. About the business
• The business has focus in make furniture with
quality and good price ;
• Real furniture makes all kind of furniture with
wood, like kitchens cabinets, tables, chairs, beds,
wardrobes and more.

4. Target Market
• The factory has focus in make exclusive furniture, with quality and good
price. The target audience are middle and upper-class people, with own home
and who seek exclusive but affordable furniture.
Middle and upper-class with own home
Who seeks exclusive and affordable furniture

5. Marketing strategies
• Real Furniture uses different marketing tools for an effective marketing plan
online and offline. As offline tools, the business uses:
• Logo;
• Advertising signs in front of the company;
• Commercials in furniture and decoration magazines;

6. Marketing strategies
• As online tools, the business uses:
• Website;
• Facebook;
• Instagram;
• Email marketing;
• Commercials in furniture and decoration magazines;
• Google adwords.

7. Marketing strategies
On Facebook, the company has a page where can share news from the own website and
from another websites of interest of the clients. It can be posted photos from Instagram
page, posted about promotions or any other new.
At Instagram, the company has a page where it publishes photos of furniture
manufactured by Real Furniture and trends about decoration and furniture.

8. Financial opportunities
• As a familiar business, the factory has the opportunity to grow up and
become a bigger company;
• At the same time, as a familiar business, the factory can pass on to the client
the feeling of closeness and being at home, what can loyalty the client;