Elective Science

1. TCM 4K5 GROUP 5

2. When a technical product or service is no
longer needed or wanted even though it
could still be in working order. Technological
obsolescence generally occurs when a new
product has been created to replace an older
version. It is all about how fast an object
becomes unnecessary or irrelevant.

3. HOW DO COMPANIES MANAGE THE CHALLENGE OF STAYING
RELEVANT IN THE FACE OF CONSTANTLY EVOLVING
TECHNOLOGY?
Creating flexible procedures and structures
Research and development
Encouraging lifelong learning
Working with outside collaborators

4. CAN YOU PROVIDE EXAMPLES OF COMPANIES THAT HAVE
SUCCESSFULLY NAVIGATED THIS ISSUE?

5. https://www.monash.edu/business/marketing/marketing-
dictionary/t/technological-obsolescence
https://www.greyb.com/blog/apple-business-strategy/
https://www.spglobal.com/mobility/en/research-analysis/q14-
tesla-motors-a-case-study-in-disruptive-innovation.html
https://sharpencx.com/blog/netflix-digital-transformation-
case-study/