1. With Adults (25-64 yr. old)
Bernice Butler, Director MTD/Graduate Memphis
November 17, 2014
TN College Access and Success Network Conference
@GraduateMemphis @TCASN @driveto55 @bbutler180
2. Door Prizes!!!!!!
• How many adults in Tennessee HAVE some college but
no degree?
• Between 900,000 and 1 million (or 13.85% and 15.39%)
• Adults students make up what percentage of the
undergraduate student population in Tennessee?
• 30%
@GraduateMemphis @TCASN @driveto55 @bbutler180
3. Why Focus on Adults?
• Creates a college going culture in families
• High school students not enough to get TN to 55%
• 65% of US jobs will require post-secondary education
• Employers cannot find qualified workers for current jobs
@GraduateMemphis @TCASN @driveto55 @bbutler180
4. Economic Imperative
• 1% increase in college attainment can result in $1 billion
annually for locally economies.
@GraduateMemphis @TCASN @driveto55 @bbutler180
6. Workforce Imperative
• Workforce
development is critical
for global
competiveness
• Lack of focus on adult
educational attainment
negatively impacts a
city’s ability to:
• Retain business
• Grow business
• Attract new investments
@GraduateMemphis @TCASN @driveto55 @bbutler180
Source: National League of Cities: Municipal Action Guide
9. • Regional collaborations to increase
the number of adults completing
college degrees.
• Peer-learning Network of Colleges and
Program Practitioners
• Strategic Planning & Implementation
• Training and Curriculum
• Joint Programming
• Program Development and Support
www.graduate-network.org
@GraduateMemphis @TCASN @driveto55 @bbutler180
10. Graduate Memphis (GM)
• An Action Initiative of Leadership Memphis
• Core Components :
• College Resource Center
• One-on-One Advising for Adults
• Employer Outreach and Engagement
• College and Career Preparatory Workshops
• Student Success Celebrations (twice a year)
• College Success 101: Online College Prep Course (trial phase)
@GraduateMemphis @TCASN @driveto55 @bbutler180
11. Director
- Develops strategy, vision, and goals
-Manages finances
- POC for Plough Foundation and Reporting
- Team Lead on funding/sustainability
- Leads GM Team and coordinates team activities as needed
- Performs outreach activities as needed
- Primary liaison to partners, community stakeholders, post
secondary instituions and businesses
Advising and Retention
Coordinator
- POC on all advising and retention
processes
-Maintains Intelliworks
- Processes Inquiry Forms
- Staffs CRC during weekdays
- Manages and Analyzes student
data
- Plan student success celebrations
Education Advisors (2)
- Complete advising process from
enrollment into the GM program to
enrollment at a local school
- Coordinate and facilitate GM
workshops and education fairs
- Assist with outreach efforts as
needed
- Plan student success celebrations
- Staff CRC on weekends
Communications Coordinator
- POC on all communication related
activities
-Manages website
- Maintains social media accounts
-Communicates with local press
Coordinates FOX 13 Segment
- Manages communication strategy
- Serves as liaison to Memphis
community
Outreach Coordinator
-POC on all outreach efforts
-Manages business Engagement
-Assists in program recruitment
- Conducts outreach presentations
or workshops
-Maintains employer database
- Produces employer newsletter
-Serves as liaison to Memphis
community
Graduate Memphis
@GraduateMemphis @TCASN @driveto55 @bbutler180
12. By the Numbers
• Serving 716 adults
• Six (6) Team Members
• Hosted 40+ workshops
• 16 Educational Partners
Graduate Memphis
@GraduateMemphis @TCASN @driveto55 @bbutler180
13. More Resources
Adult College Completion Network
• Toolkit of best practices,
policies, research, and
strategies
• Facilitated by the Western
Interstate Commission for
Higher Education (WICHE)
• http://www.adultcollegecompletion.org
Council for Adult and Experiential
Learning (CAEL)
• Nonprofit that works at all levels
within the higher education,
public, and private sectors to
make it easier for adults to get
the education credentials
through Prior Learning
Assessments
• http://www.cael.org
@GraduateMemphis @TCASN @driveto55 @bbutler180
15. Recruitment
• A mix of grassroots efforts and strategic marketing
• Customized to fit environment
Employers
Word of Mouth
Education Partners
Community fairs and festivals
ALL Team Members Participate
Fox 13: Good Morning Memphis
Faith (e.g. churches or church events)
Social Media (Facebook, LinkedIn, Twitter)
@GraduateMemphis @TCASN @driveto55 @bbutler180
16. GM Marketing 2.0
@GraduateMemphis @TCASN @driveto55 @bbutler180
New
Website
MATA
Advertising
YouTube
Channel
Billboard
Campaign
Enhanced
Workshop
Offerings
17. Outreach Strategies
• Make a list of potential
partners
• Chamber of Commerce
• Local post-secondary
institutions
• Large faith
congregations
• Identify largest local
employers
• Link into existing
networks and
professional
associations
• SHRM
• YWP
• Urban League
• Cultivate advocates
and champions
@GraduateMemphis @TCASN @driveto55 @bbutler180
