Murder Manor was my midterm project!

1. Murder Manor
Group 6
Benton Shortridge, Henry Yoon, Jingyuan Li, Suzz Glennon

2. The Manor
Room Experiences:
❖ Manor-themed Dinner Show Theater (80 people)
❖ Edgar Allan Poe Room (15-25 people)
❖ Voodoo Room (10-15 people)
❖ Dia De Los Muertos Room (5-8 people)
❖ Murder Suite (2 people)
Each has its own actors, plot, and spooky surprises!

3. Murder Manor

4. The Customer
❖ Welcoming of all ages
➢ Target audience is for teenagers and young adults
➢ Age -> 16 to 30
❖ Different rooms - different target group
➢ Couples, parties of young adults primarily
❖ Family Nights - Stories are made more kid-friendly and
educational
❖ City-dwellers looking to escape
➢ Outskirts of Pittsburgh

5. Are they being entertained?
❖ Primary goal is to be immersed in a show-type
experience
➢ Optional audience participation
➢ Engaging their imagination as well as their taste
palette
➢ Attention to detail
➢ Experience and food varies by room.

6. Are they learning?
❖ Educational aspects to each room
➢ Pre-show rooms
➢ Historical education
➢ Cultural education

7. Want to escape?
❖ Location - outside of the city, rural
❖ Step back in time and to another realm
❖ Old time esthetic and theming
❖ Stories meant to transport you to another place

8. Aesthetic.
❖ The entire manor is themed,
no break in immersion
➢ Old fashioned
velvet/wood aesthetic
❖ Pre-show and experience
rooms have their own
aesthetics
❖ Detail-oriented

9. What senses are being engaged?
❖ Touch
➢ Dependent on level of participation
❖ Smell/Taste
➢ Food, no negative smells
❖ Sight
➢ Details and aesthetic, dimmed light
❖ Hearing
➢ Listening to the show, music, clues

12. Murder Suite

14. What do you want the customer to get out of the experience?
❖ A Spooktacular time! Fun with friends and family
❖ A scary good immersive experience that they won't
forget
❖ Learning about frightening culture (Edgar Allen Poe,
stories from different locales )
❖ Positive dining experience

15. How are we targeting their time?
❖ Offer a unique experience that takes around 1-2 hours
to complete, depending on room
❖ A meal is included so people will stay to eat
❖ Engaging actors and sets will keep the people occupied

16. How are we targeting their attention?
❖ Engaging stories
❖ Theming, attention to detail, hints and clues
❖ Audience participation
❖ Waitstaff integrated into themed experience

17. INcome Generation
❖ The exit to all rooms leads through the gift shop
➢ Specific room inspired merchandise
❖ Select meal options when purchasing ticket online
❖ Price Tiers
➢ Offers options for people depending on budget

18. Questions?