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Research Resources and Applied Research


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At the 2012 Face of Finance Conference, at Bentley University, in Waltham, MA, Jennifer Borchardt (Wells Fargo) gave a presentation on research resources and applied research during the "UX Financial Research" session.

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Research Resources and Applied Research

  1. 1. Research Resources 1
  2. 2. Applied ResearchCustomer Personas Task Model Customer ScenariosUser Tests Customer Experience: design & content strategy 2