Plaquette de présentation du séminaire Surf Impact organisé par Patagonia.

1. PROTECT WHAT YOU LOVE
Surf Impact Camp 2022
(INTERNAL WIP MARCH)

3. “To do good you have to
do something.”
YVON CHOUINARD

5. THE VISIONARY GOAL Create an activist movement within
the Surf Industry and wider Surf community.

6. THE SURF IMPACT
CAMP
Bring key surf players and experts together to a
place we love and learn what’s at stake.
Engage in the fight to protect what’s under threat
Amplify our collective voice on critical issues
Share best practice and reduce our combined
Industry footprint

8. OPENING STATEMENT
There is no fixing the climate crisis without restoring and healing nature. The Ocean is critical to our water, food and
produces half the oxygen we breathe. To restore the Ocean we need a movement of engaged surfers supporting
Ocean based campaigns and NGOs. We need our communities to stand together and have a voice representing the
coasts in these critical years.
The Surf Impact Camp offers learning, inclusivity and transparency, to help the Surf Industry and its community to
become a leading voice in the protection of what we love.
• The Ocean absorbs 30% of human emissions of CO2 but is now overloaded.
• Marine phytoplankton produces 50% of O2 on Earth but is declining due to the bad state of oceans.
• Rewilding, regenerating and protecting coasts and blue carbon stores such as seagrass beds, kelp forests,
saltmarshes constitute 5% of the emissions savings we need globally – that’s 1 tonne of CO2 in every 20.
• A hectare of healthy saltmarsh can draw down the CO2 produced by 32,900 cars in a year1
• While most people know that trees are effective at sucking out CO2 from the atmosphere, they often don’t know
that healthy seagrass absorbs 35 times as much per hectare.

10. The most critical environmental issues of today are being fought
by groups with limited resources. We must amplify the creative
solutions needed to Save Our Home Planet.
This four-day activism adventure will bring together influential
brands, science-based experts, NGOs and creatives. We will
focus on the most critical issues we have control over as an
industry.
As well as experiencing some of the most epic surf in europe
thanks to the unique destination of Brittany. We will facilitate
high level discussions, sharing sessions and workshops around
making positive change.
Everyone leaves with a clear idea that we must amplify our
voices and build a groundswell of support for Ocean protection
and restoration.
THE SURF IMPACT CAMP

11. GOALS
We can’t heal climate without healing
nature: the coastal solutions to climate
are essential for the Surf Industry
• The Surf Impact Camp will help empower the Surf
communities of Europe
• Collaborate on environmental issues, coastal protection
and restoration eg EU Restoration Law and Patagonia’s S23
Coastal & MPA campaign.
• Encourage surfers to be vocal in support NGOs who have
been fighting for the places we love (for decades!)
• Amplify the Surf Media to be the voice in these
campaigns
• Learn form experts and the amazing work done by
others
• If its good for nature – its good for climate. The Surf
Industry should help lead coastal communities and
economies into the future

13. France is home to the largest Surf community in
Europe. Inshore from the Mers Celtique MPA,
we will surf in Brittany which hosted the first
International One Ocean Summit this year.
Seaweed farming industry, oyster regeneration
projects are local examples of what a new
coastal economies could look like.
We are joined by inspiring NGO Bloom to learn
about the critical issues at stake about the huge
task at hand. (TBC)
Easy travel connections, good food, NW France
in Spring can bring epic surf!
LOCATION

15. (Confirmed so far)
THE INDUSTRY
EuroSIMA https://www.eurosima.com/ Representing €1.8 Bill turnover and 4000
employees of the Surf Industry. With the potential to carry this work Industry wide across
180 members. Jean-Louis Rodrigues - President
Blue Tomato https://www.blue-tomato.com/ Over 30 years experience and with over 40
stores across 6 countries. Tim Muehlbauer Senior Buyer
Langbrett https://langbrett.com/ 4 stores across Germany, creator GUPPYFRIEND Washing
Bag Online Shop | STOP! Micro Waste also developing a wetsuit recycling process. Oliver
Spies - Founder
Boardriders https://www.boardriders.com/ Owns 7 of the largest Surf Brands including
Quilsilver, Billabong, Roxy, DC - Jean Krass - Sustainability Director
Finisterre a pioneering sustainable outdoor brand with 9 UK Stores Finisterre – Product |
Environment | People – Tom Kay - Founder or Lawrence Stafford – Brand Manager
Surfdome https://www.surfdome.com/ The leading online destination for Surf, Snow and
Skate. We are joined by Adam Hall – Head of Sustainability

16. Surfers Against
Sewage
SAS is a prolific non-profit
environmental organization
based in the UK. Hugo
Tagholm will join us.
Surfers Against Sewage |
Environmental charity
tackling plastic pollution
(sas.org.uk)
Surfrider Foundation
TBC
The European chapter of the
Surfrider Foundation covers 12
countries, with strength in FR,
ESP, POR, NL, DE. Working with
citizens, institutions and the
corporate sector. 2000
volunteers 67 staff
https://www.surfrider.org/
THE NGO Experts
Blue Marine
Foundation
Dan Crockett attending on behalf
of BMF. A surf environmentalist
who has an extensive knowledge
of both the NGO and corporate
worlds. BMF has aarge scale
global restoration and research
projects.
https://www.bluemarinefoundati
on.com/
Bloom TBC
European Oceanic NGO
Ideally Claire Nouvian
Oceans Alive
Portuguese NGO working
1.5Hrs South of Lisbon, this Ngo
support the ‘keepers of the sea’
women who protecting a fragile
salt water Sado Esturary
ecosystem.
https://www.ocean-alive.org/
Confirmed so far

17. SALT WATER MAGAZINE
(FR)
Free surf spirit who can write with
fresh perspective and stunning
visuals.
https://saltwater-magazine.com/
GUARDIAN (UK)
Sam Haddad
The Award winning-writer & experienced
editor specialising in adventure, travel &
action sports.
Sam Haddad (samhaddadwrites.com)
THE SURF MEDIA
MAGIC SEAWEED
Jason Lock
MSW is the largest reaching Surf
Forecast website in the world, and
digital content creator. Aimed at
surfers and the go to resource for
all those who love the sea for
recreation.
https://magicseaweed.com/
WAVES AND WOOD
MAGAZINE (DE)
Lars Jacobson
Surfing and open to difficult topics
https://www.wavesandwoods.de
Confirmed so far

18. Cal Major
Ocean advocate who paddled
around the Scottish coast. Founder
of the Seaful charity
https://www.calmajor.com/
THE OCEAN ACTIVISTS
Lofoten Seaweed
Company
Pioneering commercial seaweed
company from Lofeton , Norway.
champions of new coastal
communities and economies.
Our Story: North Norwegian fire
meets Japanese finesse
(lofotenseaweed.no)
Lewis Arnold - Death Alley
and the story of
neoprenes dirty secret.
The only surf media to step foot in
Louisiana, where the world’s wetsuit are
sourced – within the largest cancer
clusyter in the USA – will screen photos
and talk about the dark story of
neoprene
Glass - North Sea - Limited Edition
Photobook (glassphotobook.shop)
ADAM HALL
World Surfing Reserves
Europe will announce a new World Surfing
Reserve later this year, covering 26Km of
Coastline. Adam was the driving force of
the development andapplication process.
Confirmed so far

20. Never afraid to shy away the truth.
We have an inspirational group of environmentalists, surfers, creatives and Surf Industry experts with a
huge reach and sphere or influence.
Can our communities be focused on critical issues that need our support?
Can we inspire a new vision of the coastal economies?
Can we hold the surf industry to account?
Let’s not be afraid of making waves, Guiding the sessions with the help of:
Home | Mischief Makers | Facilitation Agency
THE FACILITATORS

21. Our ambition is to bring together a cross section of the Surf
Industry to learn about and support coastal solutions for
climate. We want to build a of the Surfing Community and
bring forward a positive impact on critical issues that we are
facing.
Jelle Mul
Senior Marketing Manager
Anneke Hendricks
Environmental Initiatives Manager
Zoe Hall
Marketing consultation / Ambassador
Lea Brassy
Ambassador
Gabe Davies
Ocean Marketing Manager
PATAGONIA
…

23. THE LONG TERM VISION
Environment:
Ignite the Surf Industry on the reality of the Climate crisis. Unite on Ocean activism and supporting thriving coastal
solutions, NGOs and experts. The industry embraces grassroots environmental activism and campaigns. We are
helping Save Our Home Planet. We are on this journey together.
Business:
We share best practice, highlight transparency around product innovation. The product we create is responsible for
our huge CO2 impact. Working together how can reduce our overall footprint? Combining our influence across the
European surf community, rather than working in isolation.
Voice:
The working group maintains a life after the Surf Impact Camp. We will continue to engage around critical issues,
working with media and creatives to expand our influence. Be aware and when required take aim on key issues,
such as the upcoming EU Restoration Law, MPA designation or destructive fishing practices. Simultaneously we can
highlight and collaborate with all the positive and inspirational coastal protection and restoration work. Together we
can become cheerleaders of new coastal economies.

24. PROTECT WHAT YOU LOVE