Pitch deck and proposal presented to the President of the Grammy's.

1. PROPOSAL FOR THE
RECORDING ACADEMY

2. declaration
NATURE MATTERS RIGHT NOW
It matters to the food you feed your family. It matters
to the water you drink. It matters to the air you breathe.
Nature is not a luxury, it’s a necessity. It sustains us. And
we need to act quickly to save it.
The Nature Conservancy and the Recording Academy
have any opportunity to do collaborate on a project to
reach millions to do just that.
2

3. The Nature Conservancy
The Nature Conservancy is the largest, most innovative
science-driven multi-channel conservation organization in
the world.
3

4. 3,700/
550
50
u.s. state chapters
1mm+
employees/
scientists
active members
120MM
THE NATURE
35
countries
acres of land
protected
CONSERVANCY
1,400
100
preserves managed
Marine conservation
projects
in 21 countries &
all U.S. coastal states
5,000
river miles
protected
4

5. collaboration
BRANDS WE WORK WITH
/5

6. WHAT WILL
YOU DO
FOR EARTH?
6

7. all hands on earth: music
B U I L D I N G A N E W G E N E R AT I O N O F S U P P O R T E R S
Designed to reach a new generation of
supporters through music, All Hands on Earth:
Music raises awareness and inspires action for
the Conservancy’s conservation work.
/7

8. all hands on earth: music
ARTISTS & THEIR STORIES
Our unique videos bring together artists, their
music and personal stories of their connection
to conservation.
/8

9. M A C K L E M O R E & R YA N L E W I S
RAPHAEL SADDIQ & THA BOOGIE
GLEN HANSARD
R YA N B I N G H A M
X AV I E R R U D D
PORTUGAL. THE MAN
TINARIWEN
L A S A N TA C E C I L I A
BLIND PILOT
ABIGAIL WASHBURN & KAI WELCH
/9

10. proposal
THE GRAMMYS
PSA/Commercial—a joint project between The Recording Academy & The Nature Conservancy
featuring musicians and the Conservancy’s stunning footage from across the globe, the piece
would air during the Grammys and would be promoted through Grammy and Conservancy
channels (Web, Facebook, Twitter).
Shorter videos could also be produced and run during the show, during commercial breaks at
the ceremony and be posted on Grammy and Conservancy channels.
The Conservancy has footage that could be re-edited for this purpose featuring:
Ryan Bingham, Macklemore & Ryan Lewis, Glen Hansard, Portugal.The Man, Tinariwen, La
Santa Cecilia, Blind Pilot & Abigail Washburn& Kai Welch.
/10

11. proposal
INSIDE THE SHOW
GREEN CARPET: The Nature Conservancy would be delighted to provide a green carpet for
the event. The carpet would be created out of recycled materials (bottles or other items) and
provide a visible symbol of the The Recording Industry’s commitment to the environment.
GREENSPACE/PHOTO BOOTH: The Nature Conservancy would have a dedicated space
behind the scenes where artists and talent would either stand in front of an artistic “green
screen” and make a commitment to the Earth on a whiteboard & have their photo taken. OR
the Conservancy could provide a photo booth where artists could have their images taken
and distributed through both the Grammy’s and the Conservancy’s social media channels.
11

12. CAMPAIGN
ASSETS &
ELEMENTS
TOOLS TO POWER ENGAGEMENT

13. assets
CONSERVANCY- AND CAMPAIGN-RELATED
1MM+
active members of The Nature
Conservancy who receive a bimonthly
award-winning magazine
2400+
pinterest followers
3600+
youtube subscribers
450K
great places network (gpn)
e-newsletter recipients
430K+
facebook likes
2.8MM+
15K
unique daily visitors
to Nature.org
6MM
unique annual visitors
to Nature.org
youtube video views
3900+
instagram followers
167K
tumblr followers
150K+
twitter followers
13

14. digital + social tools
T O G R O W R E A C H & I N V I T E PA R T I C I PAT I O N
•
Global unified hashtag: #allhands
•
Robust dedicated campaign website
14

15. assets
CONSERVANCY- AND CAMPAIGN-RELATED
•
National rights to use The Nature Conservancy
and campaign logos with marketing, PR/publicity,
in-store and on pack
•
Involvement in earth month’s
major promotions and iconic events that
will be created each year
•
Ability to create customized activation events,
promotions, CRM offers around the “All Hands on
Earth” campaign throughout the year
•
Ability to participate in special e-mailings
to members that showcase sponsorship and
special offers
•
Participation with The Nature Conservancy
social media on Facebook, Twitter and
customize sponsor programs
•
Ability to offer discounts & promotions
to The Nature Conservancy employees
•
Participate in The Nature Conservancy
member discounts that will be promoted via
online and on sponsor page
15

16. EXHIBITS

17. a modern and innovative approach
WHY THE NATURE CONSERVANCY IS LEADING THE CHARGE
•
Large team of best-in-class
•
international scientists
•
unmatched in the space.
•
others in conservation—but only The
Nature Conservancy does both.
Collaboration with big business and
governments—our network is
Operating on both local and global
levels: We work in more than 30
Some groups specialize in policy,
•
We have a positive approach to
addressing environmental challenges
rooted in our experience implementing
practical innovative solutions.
countries and all 50 United States.
17

18. the campaign: all hands on earth
THE FIRST CAMPAIGN OF ITS KIND
Never before has there been a sustained
global campaign to deeply engage
Generation X in a conversation about the
GLOBAL
urgent environmental challenges we face.
INNOVATIVE
SOLITIONORIENTED
HUMANISTIC
18

19. how it works
A 3 TO 5-YEAR CAMPAIGN COMPRISED OF QUARTERLY ENGAGEMENT
PLATFORMS
Robust web tools including gamification, social
sharing, celebrity content, and user generated
content to drive engagement and awareness
•
Grassroots engagement opportunities (both
corporate and consumer)
•
Retail partnerships
•
Social media campaign to drive awareness and
reach
•
Media partnerships
•
Celebrity talent to provide campaign
amplification
•
•
Live events to create experiential touchpoints
•
Earned and paid media exposure
19

20. year-round integrated approach
20

21. THANK YOU
AND THE EARTH DOES TOO