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One consequence of the COVID-19 pandemic is that firms have been reluctant to have
employees travel to attend business meetings. Since communications among employees remain
critical to success, alternative meeting formats have flourished. Many believe that, even after the
pandemic ends, these formats will remain popular due to lower cost and greater flexibility.
Industries such as airlines. hotels, and conference centres suddenly view a service like Zoom as
what? Primary competitor Secondary competitor Unexpected competitor Direct competitor

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