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Copyright: dolgachov / 123RF Stock Photo
Copyright: jyliana / 123RF Stock Photo
„80% zisku,
tvoří 20% zákazníků”
Vilfredo Federico Damaso Pareto
*1848 †1923
Copyright: sarawootch / 123RF Stock Photo, Zdroj: E-COMMERCE SURVEY 2016 (APEK) ve spolupráci s Nielsen Admosphere, a.s.
Oblečení
Loajalita k oblíbeným e-shopům
Počítače
a ntbk
23%27%
Drogerie
a zdraví
21%
Mobily
20%
Sport
17%
37% 55,9% 80%
91,6%Copyright:polygraphus / 123RF Stock Photo
Zdroj: NetMonitor - SPIR - Gemius - STEM/MARK – červen 2017
7,3 mil.
68,8%
3,6 mil.
Zdroj: http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet
52,6%
42,8%4,6%
Zdroj: http://gs.statcounter.com/social-media-stats a Alza.cz /
20,3%33,1%
Cena
26.990 Kč
Cena
34.490 Kč
4,7% 3,8% 3,6%
Cena
21.990 Kč
Cena
14.398 Kč
Cena
21.174 Kč
Zdroj: https://www.mobilmania.cz/clanky/nokia-s-microsoftem-od-desiti-k-nule-q3-2012/sc-3-a-1322028/default.aspx
Zdroj: http://ottocopy.cz/jak-se-dela-web
„Hodně klientů je chce. Řada z nich už je má.
Ale málokdo s nimi umí pracovat.”
Zdroj: http://tyinternety.cz/prirucka-marketera/persony-pro-obsah-2-pohledy-na-tvorbu-a-tipy-co-s-nimi-dal/
Bannery
Virální
marketing,
Video reklama
Online PR,
textová reklama
Sociální sítě, komunity,
blogy, ebooky
E-mail marketing
PPC & Kontextová reklama
SEO & SEM
Search Engine Marketing
Budování
povědomí
Aktivní
Pasivní
Chování
uživatele
Marketingové
cíle
Prodej
Zdroj: https://techcrunch.com/2017/06/27/facebook-2-billion-users/
1. místo
1. místo
VYHODNOCENÍ KAMPANĚ
Videoreklama na YouTube a Facebook
Červen – červenec 2017
ZADÁNÍ KAMPANĚ
promo TV spotu ZURU
cílová skupina: tatínci 30+ a děti 6+
k dispozici spot 6s, 20s, 60s,
termín: 06-07/2017
KONCEPT KAMPANĚ
videoreklama na
PPC reklama
PLÁN KAMPANĚ
garance zhlédnutí videí 623.006
garance počtu prokliků 8.498
rozpočet 250.000 Kč bez DPH
VÝSLEDKY KAMPANĚ
zhlédnutí videí celkem 1.780.565
zásah kampaně 1.327.158 uživatelů
celkový počet prokliků 33.561
DETAILNÍ VÝSLEDKY
cena za unikátního diváka 0,22 Kč
cena za zhlédnutí (CPV) 0,16 Kč
cena za proklik (CPC) 8,62 Kč
BENCHMARK
Ø cena za 1000 zobrazení (CPT) 69,- Kč
Ø cena zhlédnutí (CPV) 0,2 až 0,5 Kč
Ø cena za proklik (CPC) 13,- Kč
Zdroj: https://www.mediaguru.cz/2017/03/r2b2-zverejnuje-rtb-index-cenove-srovnani-programatiku/
https://proficio.cz/yt-vs-tv-kam-investovat-penize-na-videoreklamu
UKÁZKY KAMPANĚ
Zdroj: http://www.m-journal.cz/cs/aktuality/chytre-nejsou-uz-jen-telefony--na-scenu-prichazi-inteligentni-hreben__s288x12617.html /
Tak to už je vážně vše
Děkuji za Vaši pozornost
Kontakt:
Milan Beneda
+420 605 376 530
milan.beneda@benedagroup.com
www.linkedin.com/in/milanbeneda

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