This document provides an assignment brief for a BTEC Level 3 qualification in Creative Media Production. The assignment requires learners to investigate and document the uses and principles of web animation through 5 tasks. They will explore techniques such as stop motion animation and digital animation formats. Learners will create an animated web site using vector animation software to demonstrate their understanding. The assignment covers grading criteria for units on web animation, animation techniques, and digital animation formats.

1. Assignment brief
Qualification BTEC Level 3 in Creative Media Production (Interactive Media)
Unit number and title CM2012 - Unit 65 Web Animation for Interactive Media
Start date
Deadline
Assessor name
Assignment title Assignment 1 – Uses and Principals of Web Animation
The purpose of this assignment is to: develop learners’ practical skills in the creation of interactive animations designed for web
delivery. Learners will investigate web animations and explore digital animation methods.
Learners will devise, plan and create an animation using vector-based animation software techniques to produce animated,
interactive web content.
This assignment covers; P1, P2, and P3 of Unit 65 Web Animation for Interactive Media.
Evidence can be claimed, where relevant, from units 19, 33 and 59.
Scenario: You will be creating an animated web site using vector animation software. You have been asked by your employer to
investigate web animations, enabling you to understand the uses of animation on the web. These investigations will cover both
visual and technical research. You should look closely at interactive animations on the web to analyse their design and content.
You will also investigate technologies associated with web animation in order to better understand how your website will run on
the internet. Remember that where “e.g.” appears in the range the student needs to describe, explain or analyse only those
elements that are relevant to the scenario content.
Tasks Grading Criteria Mapping
You will investigate and document (report) the following tasks:
Task 1: Investigate the uses of Web animation, such as, banner ads; animated interface elements; Unit 65 P1, P2, P3
linear and interactive animations; promotion; instruction; information; entertainment
Task 2: Investigate The development of animation, such as hand drawn (cel) animation; flick books; Unit 65 P1, P2, P3
animated cartoons; animation process, graphic information file format (gif); dynamic hypertext mark-
up language (dHTML); extensible hypertext mark-up language (XHTML); Java applets Part Unit 33 P1, P2, P3
Part Unit 59 P1, P2, P3
Task 3: Investigate Animation Techniques such as, the optical illusion of motion (persistence of vision); Unit 65 P1, P2, P3
Claymation; stop motion; computer generation (frame rate, frames, key frames, onion skinning,
tweening) Part Unit 33 P1, P2, P3
Task 4: Investigate Digital Animation, vector animation; raster (bitmap) animation; compression (file Unit 65 P1, P2, P3
size, download speeds); scalability; file formats, e.g. .fla, .swf, .gif, .mng, .svg
Part Unit 19 P1, P2, P3
Task 5: Investigate Web Animation Software and web player plugins such as: Flash, Swish, Amara, Unit 65 P1, P2, P3
Director; Players, eg Flash Player, Shockwave, Real Player, QuickTime
Sources of information The internet, Moodle, Hand-outs, Unit 33, student notes
1

2. Grading Criteria
This unit is internally assessed
Unit 65 Web Animation for Interactive Media
M1 explain the techniques and D1 comprehensively explain the
P1 describe the techniques and development of stop motion techniques and development of
development of stop motion animation with reference to stop motion animation with
animation with some appropriate detailed illustrative examples elucidated examples and
use of subject terminology and with generally correct use of consistently using subject
subject terminology terminology correctly
2