1. Assignment brief
Qualification BTEC Level 3 in Creative Media Production (Interactive Media)
Unit 62: Digital Video Production for Interactive Media
Unit number and title
Unit 1: Pre-production techniques
Start date
Deadline
Assessor name
Assignment title Fizzy Drink Inc (Newsletter on Digital Video Technology) – Assignment 1
The purpose of this assignment is to:
Introduce learners to the production and use of digital video material for an interactive media product. Learners
will investigate how video is used in interactive media products and will examine the technology used to produce
and manipulate digital video sequences. Learners will plan and create a video sequence and prepare it for use
within an interactive media product.
Enhance your organisational skills by planning the production of your advert.
Scenario
You have been asked to devise a digital video sequence for an interactive media product (an advertisement).
The client will be Fizzy‐Drink Inc who wants you to individually design and create the resources for a looping advert
between 30 to 60 seconds long (maximum) suitable for insertion into a website that will promote the product and
explain the advantages and reasons for buying it.
Every media production involves planning to enable the project to be successful. This process is referred to as pre‐
production. As part of this assignment you are required to have the knowledge and understanding of what pre‐
production is and how you apply it to your advert.
Communication is essential when planning a production and you will need to ensure that your production team (if
working individually all planning needs to be documented and evidenced) meets regularly to provide updates on
pre‐production tasks that are completed and outstanding. As part of your pre‐production evidence, you must
keep a record of meetings that take place and any decisions made and agreed on by your production team or if
working individually any meetings with your client.
As part of the planning for this assignment you will be involved in designing storyboards and a detailed dope sheet
outlining what is required for a successful advert. As a production team (or individually) you will further develop
your storyboards, dope sheets and detailed drawings of logo/can designs etc. Further development of your
chosen dope sheet and storyboards will be decided through regular production team meetings.
For this assignment you must research and assign production roles and produce pre‐production documentation.
Your group (or individually) must also produce detailed storyboards and production planning documentation in
preparation for the production phase of your advert.
Tasks Grading Criteria Mapping
Task 1 UNIT 62 P1, M1, D1
You are required to produce a newsletter (back‐to‐back printing) using Microsoft Publisher or other suitable
software application for your client. They want you to outline how we use digital video technology to help a user’s
interactive experience on different delivery platforms.
In your newsletter you must cover both of the following sections:
Applications
Technology as relevant to each application.
Examples need to be included from some of the following areas with specific illustrations to endorse your points.
In applications, some of the uses including film trailers, user‐generated content and e‐learning. Also platforms
including WWW, kiosks and mobile devices.
1
2. In technology, some of the following including, compression, digital file formats, streaming methods, data
transfer rate, file size, media players and digital rights management systems.
Either
* Your newsletter needs to be embedded onto your U62/U1 blog as evidence
OR
* Your newsletter will be submitted as evidence
Sources of information
Personal Notebook and Blog, Access to the Internet, Computer with access to Network or Personal Printer, Scanner and Scanner
Software and Digital Camera
BTEC Level 3 Creative Media Production Student Book
VLE, Internet, Tutor
Software – Publisher Help
Load Publisher / More Blank Page Sizes / Publication Types / Booklets Folder / ½ A4 booklet 14.8 x 21cm /
Create / Yes (for back‐to‐back printing) / check margins
Grading Criteria
This unit is internally assessed
Unit 62
P1: summarise accurately the M1: explain the principles of digital D1: comprehensively explain the
principles of digital video video technology principles of digital video
technology in interactive media in interactive media with technology in interactive media
using some subject terminology reference to detailed with elucidated examples and
appropriately illustrative examples and consistently using subject
with generally correct use of terminology correctly
subject terminology
Understand principles of digital video technology in interactive media
Applications: uses, eg short films, promotional material, film trailers, user‐generated content, viral
marketing, advertising, virtual reality tours, games, e‐learning; platforms, eg worldwide web, email
attachments, DVD, CD, kiosks, presentations, mobile devices
Technology: digital video capture; compression (lossy, lossless); digital video file formats (.mpg, .mp4, .mov,
.avi, .wmv, .flv, .swf, .3GP, .ASF); streaming methods (downloading, progressive downloading, streaming);
data transfer rate; file size (resolution, data rate, frame rate, key frame rate, compressor, audio settings);
aspect ratio, (4:3, 16:9); media players (Flash Player, QuickTime, Windows Media Player, RealMedia
Player, DivX); digital rights management systems
2
