Social has (and continues to evolve). Here are my thoughts on the stages organisations go through to becoming a social business

1. 1
Social thinking has (and will continue) to evolve
•Broadcasting
through social
platforms
Social Media
•Responding to the
inbound
conversation
Social
Engagement
•A strategic /
holistic approach
to social
Social
Orchestration
•Using social
intelligence to
drive better
business decision
making
Social
Intelligence
•Constantly re-
developing using
social tools &
techniques
Social
Business