This presentation emphasizes the importance of competitor analysis in social media, asserting that context is essential for interpreting metrics. It discusses various tracking methods for fan growth and engagement rates and provides insights on how to utilize data to optimize social media strategies, improving ROI. The document encourages businesses to amend their strategies based on competitive performance data.

1. The Value Of Competitor Analysis

2. The Value Of Competitor Analysis
This presentation will explain the true
value of competitor analysis work on
social media
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3. Comparison & Context Are King
Without
context, social
media metrics are
meaningless…
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4. But Most Still Focus On Number 1
Facebook
insights & other
native tools only
give you your
metrics
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5. It’s Time To Branch Out
Lack of
knowledge and
time available
are the key
issues, and we
can help
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6. The Data Available On Social
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7. Fan Growth Tracking
Brand
Competitor 1
Facebook Audience Size
12,000
10,000
8,000
6,000
4,000
2,000
-
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Competitor 2

8. Engagement Rate Tracking
Brand 1
Competitor 1
Competitor 2
Weekly Engagement Rate
2.50%
2.00%
1.50%
1.00%
0.50%
0.00%
4th November
11th November
18th November
Week Commencing
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25th November
2nd December

9. Post Velocity Comparisons
BRAND PAGE
Avg. Post Engagement
1.50%
1.00%
1
0.50%
Date
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Date
15th
14th
13th
12th
11th
10th
9th
8th
7th
0.00%
6th
0
Avg. Engagement Rate
2
15th
14th
13th
12th
11th
10th
9th
8th
7th
6th
5th
4th
3rd
0.00%
2nd
0
1st
1
0.50%
2.00%
5th
2
3
4th
1.00%
2.50%
3rd
1.50%
3
3.00%
4
2nd
4
3.50%
1st
2.00%
Avg. Post Engagement
5
Number of Posts
2.50%
5
Number of Posts
6
Number of Posts
Avg. Post Engagement
Number of Posts
Competitor Activity

10. Post Type Comparisons
Number of Posts
Competitor Page
Avg. Post Engagement
20
1.50%
15
1.00%
10
0.50%
5
0
0.00%
Photo
Video
2.50%
30
Number of Posts
2.00%
Avg. Post Engagement
35
Avg. Post Engagement
2.50%
25
Number of Posts
30
Number of Posts
2.00%
25
20
1.50%
15
1.00%
10
0.50%
5
0
Status
Content Type
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0.00%
Photo
Video
Content Type
Status
Avg. Post Engagement
Brand Page

11. Post Time Analysis
Number of Posts
0
5
10
15
20
00:00
02:00
04:00
Time Of Day
06:00
08:00
10:00
12:00
14:00
16:00
18:00
20:00
22:00
Brand
Competitor 1
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25
30
35
40

12. Daily Mention Comparison
Brand
Competitor
1200
DAily Mentions
1000
800
600
400
200
0
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13. What To Do With This Data
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14. Optimise Your Strategy
Once you
understand your
performance vs.
competitors you
can amend your
strategy to improve
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15. Improve Your ROI
Optimising your content
allows your social media
channels to perform
better, and your ROI to
increase – a no brainer!
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16. So What Are You Waiting For?
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17. www.datify.co.uk
info@datify.co.uk
@datifyuk
01733 865094