Profiting from Partnerships

•

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Ben Gomes-Casseres

Presentation at 2015 Summit of Association of Strategic Alliance Professionals. Slight edits for Slideshare.

Profiting from
Partnerships
Excerpt from ASAP Summit
Presentation, Orlando 2015
Profiting from
Partnerships
Excerpt from ASAP Summit
Presentation, Orlando 2015
Ben Gomes‐Casseres
Brandeis University
bgc@brandeis.edu
Alliance Strategy Consulting
www.alliancestrategy.com
© Benjamin Gomes‐Casseres 2015. All Rights Reserved.

What is “Remix Strategy?”
In contemporary music and art, a “remix” is a piece of media
that is created by combining bits and pieces from other
media. A collage is a remix of pictures. New songs can come
from remixing the sound tracks from other songs.
Remix Strategy: The Three Laws of Business Combinations
applies this concept to the remix of business assets. I argue that
the combining of resources, assets, and capabilities of one
organization with those of another is a powerful strategy for
creating value. The book’s framework explains how value is
created and captured when companies combine resources, and
why this mixing of assets and capabilities is fundamental to
competitive advantage.
From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard
Business Review Press, 2015).

The Three Laws of Business Combinations
Identify Potential
Joint Value
Govern the
Collaboration
Share the
Value Created
From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard
Business Review Press, 2015).

The Three Laws of Business Combinations
First Law
Identify Potential Joint Value: The combination must have
the potential to create more value than the parties can alone
Second Law
Govern the Collaboration: The combination must be
designed and managed to realize the joint value
Third Law
Share the Value Created: The value earned by the parties
must motivate them to contribute to the collaboration
From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard
Business Review Press, 2015).

Profits to you =
your share of total value created
Joint Value and Earned Value
Your contribution
to partnership
advantage
Competitive power
of the partnership
vs rivals
From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard
Business Review Press, 2015).

Thank you!
Further reading:
www.alliancestrategy.com
Further conversation:
bgc@brandeis.edu
Book order:
http://www.amazon.com/Remix‐
Strategy‐Three‐Business‐
Combinations/dp/1422163083/

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Space Tech Expo Exhibitor List 2024 - Exhibitors Data

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Today, we see a slowly accelerating movement in business management towards coaching. Even the Harvard Business Review and McKinsey now acknowledge that coaching is the best approach to managing and growing employees. After decades of Agile, we also strongly understand that coaching is the preferred method of engagement at all organizational levels. There’s a wide variety of coaching options used in Agile today: GROW, OSKAR, ACL, STEPPA, etc. Let’s add a technique from Toyota, whose attitudes and methods are embedded in our Agile practices in many ways. It’s called Toyota Kata Coaching. And please don’t be fooled by its deceptive simplicity. I think it’s the best coaching method for Agile. Join this webinar to learn about Kata & see if you agree. Even if you don’t, think about the Kata as another coaching tool for your Scrum Master or Agile Coaching collection.

Toyota Kata Coaching for Agile Teams & Transformations

Toyota Kata Coaching for Agile Teams & Transformations

Toyota Kata Coaching for Agile Teams & Transformations

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Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...

Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...

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The Art of Decision-Making: Navigating Complexity and Uncertainty

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WAM Corporate Presentation May 2024_w.pdf

WAM Corporate Presentation May 2024_w.pdf

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NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...

NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...

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At the heart of YourLegal’s approach is the seamless integration of cutting-edge technology into the fabric of CPA firms. Our platform is designed to enhance operational efficiency, streamline workflows, and mitigate the risk of errors. Through the judicious use of advanced tools, our Virtual CFOs ensure that your firm is equipped with the latest technological solutions, providing real-time insights and analytics that are instrumental in making informed decisions during the tax season’s crunch time.

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Profiting from Partnerships

1. Profiting from Partnerships Excerpt from ASAP Summit Presentation, Orlando 2015 Profiting from Partnerships Excerpt from ASAP Summit Presentation, Orlando 2015 Ben Gomes‐Casseres Brandeis University bgc@brandeis.edu Alliance Strategy Consulting www.alliancestrategy.com © Benjamin Gomes‐Casseres 2015. All Rights Reserved.

2.

3. What is “Remix Strategy?” In contemporary music and art, a “remix” is a piece of media that is created by combining bits and pieces from other media. A collage is a remix of pictures. New songs can come from remixing the sound tracks from other songs. Remix Strategy: The Three Laws of Business Combinations applies this concept to the remix of business assets. I argue that the combining of resources, assets, and capabilities of one organization with those of another is a powerful strategy for creating value. The book’s framework explains how value is created and captured when companies combine resources, and why this mixing of assets and capabilities is fundamental to competitive advantage. From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard Business Review Press, 2015).

4. The Three Laws of Business Combinations Identify Potential Joint Value Govern the Collaboration Share the Value Created From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard Business Review Press, 2015).

5. The Three Laws of Business Combinations First Law Identify Potential Joint Value: The combination must have the potential to create more value than the parties can alone Second Law Govern the Collaboration: The combination must be designed and managed to realize the joint value Third Law Share the Value Created: The value earned by the parties must motivate them to contribute to the collaboration From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard Business Review Press, 2015).

6. Finding Promising Combinations (Tool #7) Value Stack of Each Business Two complementary businesses Business A Business B Outputs •Product •Service Activities •Operations that transform inputs into outputs Resources Capabilities •Skills •Know‐how •Organization Assets Intangible Tangible •Brand •Rights •Technology •Plant & equipmt •Land From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard Business Review Press, 2015).

7. Profits to you = your share of total value created Joint Value and Earned Value Your contribution to partnership advantage Competitive power of the partnership vs rivals From: Remix Strategy: The Three Laws of Business Combinations (Boston: Harvard Business Review Press, 2015).

8. Thank you! Further reading: www.alliancestrategy.com Further conversation: bgc@brandeis.edu Book order: http://www.amazon.com/Remix‐ Strategy‐Three‐Business‐ Combinations/dp/1422163083/