1. The synergy between Facebook and
Madagascar helps both companies benefit
from the advertisement. Facebook gain as
it is used worldwide and Madagascar gain
because lots of people ‘like’ it and therefore
portrays the film as well liked.
The contrast between the picture of the lion
on the banner and the lion in the
foreground has connotations that he is out
of his ‘comfort zone’ and the film is a
comedic animation. This is also portrayed
by the fact the lion is wearing a hat which
is unrealistic and childlike anchoring the
genre.
The shoot cannon sign
signifies that the animals
are at a circus and is
interactive anchoring that
the website is for children.
However, the cannon the
animals are stuck in has
connotations of fear and
therefore creating humour
for the young child
audience.
The low camera angle
creates power and
anchors that the lion is
the king of the jungle.
Also the animals staring
into the camera signifies
the animals connecting
with the audience. Also
this helps the audience
escape and for
entertainment
The titles colours have
connotations of hot and
sunny as it is based in
Madagascar. Also the 3-D
and wavy effect makes
the font feel more fun and
childlike. Also the slogan
signifies the animals are
trouble-makers and are
wanted by many people.
The background has
connotations of a circus
atmosphere or celebrity
profile signified by the
camera flashes. This
can help the child
escape from real life
into the unrealistic
world of a celebrity.
Also the mise-en-scene
of the penguins firing up
the cannon signifies
mischief.
The audience is 6-12
children who are either
genders, sexualities
and races