AuSAE Annual Update 2014-2015

ANNUAL UPDATE
AuSAEThe Australasian Society
of Association Executives
AUSTRALASIAN SOCIETY OF ASSOCIATION EXECUTIVES 1954-2014
2014-2015

AUSTRALASIAN SOCIETY OF ASSOCIATION EXECUTIVES ANNUAL UPDATE 2014-2015
2014 -2015 AuSAE Annual Update
The Australasian Society of Association Executives (AuSAE) believes in the importance and influence of
the not-for-profit sector. AuSAE exists to equip individual leaders to advance their careers and better
achieve the vision of the not-for-profit organisations they represent. AuSAE carries out a broad range
of activities across Australia and New Zealand annually to realise this mission. With the many exciting
changes AuSAE has undergone in recent times, we have sought to capture some of the highlights of
recent years.
AUSAE VISION
To be the pre-eminent organisation equipping individual leaders to achieve the vision
of their not-for-profit organisation.
KEY STRATEGIES
To position AuSAE to achieve this vision now, and into the future, we are implementing the following key
strategies:
Strategy 1: Ensure the member experience reflects the AuSAE vision
1.1 Segment and prioritise existing and potential members in Australia and New Zealand
1.2 Develop process to measure and report on member experience
Strategy 2: Develop strong member communities
2.1 Enhance the Chapter structure to provide increased value and engagement
2.2 Develop and implement innovative member communities to maximise member
engagement
Strategy 3: Position AuSAE for strong future growth
3.1 Develop governance and transition policies and procedures
3.2 Develop collateral, reporting frameworks, operational policies and procedures
to support growth
Strategy 4: Enhance the profile and credibility of AuSAE
4.1 Enhance profile and credibility in key sectors

1

It is with pride that I prepare my final comments
as President of AuSAE for the 2014-2015 annual
update publication. The changes that have occurred
within AuSAE during my tenure on the Board
have been simply astounding to see. From the
merger between Australia and New Zealand to the
reinvigoration of the society and the revitalisation
of our annual conference there have been many
highlights. We’ve achieved so much over just a few
short years and the future looks very exciting.
Since my appointment as President of AuSAE
in 2012, I have been listening to our members,
Board members, staff and stakeholders in order
to ascertain the strengths and weaknesses of the
organisation. We had the opportunity to convert
that into action in January 2014 when the AuSAE
Board, management and other AuSAE stakeholders
took part in a strategic planning session run by
Steven Bowman from Conscious Governance. This
session produced our 2014-2016 strategic plan and
united us all behind a single agreed vision:
To be the pre-eminent organisation equipping
individual leaders to achieve the vision of their not-
for-profit organisation.
From this vision we’ve developed a comprehensive
strategic plan that is focussed around developing
tailored experience depending on member needs
and experience, building powerful member
communities, and creating a solid foundation for
future growth.
I have always believed that being a member of
AuSAE is more than just about attending networking
events and receiving useful information. It’s
about building connections for our professional
Presidents Message
and personal futures, which is why I was happy to
volunteer on the local Tasmanian committee and as
AuSAE President. One of the privileges of my terms
as President has been the opportunity to attend
events around Australia and New Zealand and to
get to meet so many of the members. It has also
been fascinating to see the transformation in the
not-for-profit landscape as a whole but also from an
association professional standpoint.
A significant success has been the fact that we have
had elections for the first time in very many years,
the New Zealand and NSW/ACT Board position were
both contested and the calibre of the candidates
was staggering.
On behalf of the Board, I would like to thank Belinda
Moore and the AuSAE staff for their hard work and
thank our members for their ongoing activity and
support.
It is an exciting time for AuSAE going forward.
I believe we are on the cusp of a new way of
operating and can contribute much value to the not-
for-profit profession. I look forward to continuing to
participate in the AuSAE community and keeping in
touch with so many of my sector peers.
Regards
Tony Steven
Chief Executive Officer
Australian Medical Association -Tasmania
2

Following are the AuSAE Board of Directors as at the conclusion of the April 2014 AGM. We thank all our
Board members for their service over the past year. We would like to particularly thank our departing Board
members, Tony Steven and Jon Bissett, for their time on the Board and wish them all the best for the future.
2014-2015 Board of Directors
President
Tony Steven, Chief Executive
Officer, Australian Medical
Association - Tasmania
New Zealand Representative /
Vice President
Nick Hill, Chief Executive Officer,
Building Officials Institute of
New Zealand
NSW/ACT Representative
Jon Bisset, Chief Executive
Officer, Community
Broadcasting Association of
Australia
QLD/NT Representative
Michelle Trute, Chief Executive
Officer, Diabetes Australia -
Queensland
VIC/TAS Representative
Rachel Drummond,
Marketing Officer, Rural
Health Workforce Australia
WA/SA Representative
Kirsty Kelly, Chief Executive
Officer, Planning Institute of
Australia
Board Member
Graham Catt, Chief Executive
Officer, Australian Veterinary
Association
Board Member
Brett Jeffery, Sales and
Marketing Manager, Events &
Venues Rotorua
3

Following are the AuSAE Board of Directors effective following the April 2015 AGM. We welcome new board
members Lauretta Stace and Chris McGeown.
2015-2016 Board of Directors
President / New Zealand
Representative
Nick Hill, Chief Executive Officer,
Building Officials Institute of
New Zealand
Vice President / Board Member
Graham Catt, Chief Executive
Officer, Australian Veterinary
Association
NSW/ACT Representative
Lauretta Stace, Chief Executive
Officer, Fitness Australia
QLD/NT Representative
Michelle Trute, Chief Executive
Officer, Diabetes Australia -
Queensland
VIC/TAS Representative
Rachel Drummond,
Marketing Officer, Rural
Health Workforce Australia
WA/SA Representative
Kirsty Kelly, Chief Executive
Officer, Planning Institute of
Australia
Board Member
Belinda Moore, Director,
Strategic Membership
Solutions
Board Member
Chris McGeown, Chief
Operating Officer, Tourism
Industry Association New
Zealand
4

In 2014 AuSAE turned 60. In 2013-2014 AuSAE experienced a period of unparalleled growth reaching significant milestones including
the largest membership peak this decade, number of corporate partners and supporters, events run in one year across Australasia,
and the largest staff team in over a decade with now 6 dedicated AuSAE staff serving our membership base. Let’s take a look at the
AuSAE journey over 60 years.
60 years in review
The Secretaries
Club was
founded in
Victoria during a conference
held at the Australian
Administrative Staff College.
The foundation membership
consisted of 25 members.
AuSAE was originally called
The Secretaries Club after
the organisation in the UK
that was established in
1933 (and is now known as
the Institute of Association
Management).
1954
Membership to
The Secretaries
Club grew steadily when the
rules were changed to allow
other executives to join, as
well as a corporate supplier
membership.
In fact The Secretaries
Club financial membership
reached over 800 in the late
1960’s.
1960
The Secretaries
Club rebranded
to become
the Society of Association
Executives (AuSAE).
1961
New South
Wales Society of
Association Executives was
formed.
1967
Western
Australia
Society of Association
Executives was formed.
1969
The National
body was
established.
1985
A national
constitution was
adopted.
1991
Queensland
Society of
Association
Executives was formed.
1984
The New
Zealand
Executives was founded
in Auckland. The
Australian Society of
Association Executives
hosted the 3rd World
Congress of Societies of
Association Executives in
Sydney.
1993
AuSAE
registered under
Companies’ Law.
Establishment of a Masters
in Association Management
at a leading University, and
two residential courses in
association management at a
leading business college.
1994
In the mid 90’s,
six divisions
and a National
body were established, with
professional staff secretariat
offices at a national and
State level.
1995
In 2015 AuSAE
finalised
negotiations to acquire
the operations of from
Strategic Membership
Solutions enabling them to
the secretariat operations
in house. As part of these
Belinda Moore resigned as
CEO and joined the Board.
2015
The New
Zealand Society
rebranded to Associations
New Zealand Incorporated
(ANZi) with a strategy to
provide services to all levels
of a NFP organisation from
board member to new
employee recruits.
2004
MOU with CSAE
and AuSAE
gives AuSAE the Certified
Association Executive
Accreditation to offer to
members.
2006
January
2009, when
PAMS was appointed. PAMS
(Professional Association
Management Services Pty Ltd)
is an Association Management
company, based in Melbourne,
managing around 20 NFPs.
2009
The Australian
Society of
Association Executives merged
with Associations New Zealand
to become the Australasian
Executives.
2011
In October
2012 Strategic
Membership Solutions became
the secretariat of AuSAE and
began an ambitious transition
program. As this program was
funded by SMS and run entirely
at their financial risk the
operations of the association
were run separately to the
association.
2012
By the end of
2014 AuSAE
has undergone a period of
unparalleled growth reaching
significant milestones
including: largest membership
peak this decade with over
800 financial members and a
community exceeding 11,000
executives. a successful
partnership program,
100 events run in one year and
a staff team of six.
2014
5

I am always being asked is how I came to be
both CEO of AuSAE in addition to my role as with
Strategic Membership Solutions. In this, my last
CEO report as AuSAE CEO, I would like to take the
opportunity to share this story with you.
My very first consultancy role came from a
15 minute speaking opportunity at an AuSAE
conference in the 90s. I was working in an
association at the time and had developed a
model for recruiting and retaining members that
had proven highly successful. I was offered the
opportunity to speak at the conference and the rest,
as they say, is history.
At that time the AuSAE conferences and other
events were one of the few opportunities to engage
with other sector professionals and I really enjoyed
them. The personal connections I made during that
time greatly supported me throughout my career.
From the early 2000s AuSAE entered a period of
decline. Merger discussions between the Australian
and New Zealand were the joint boards first steps
to turn the organisation(s) around. The new AuSAE
Board was also looking for stronger management,
member commitment, and member growth. It was
about this time I was also having thoughts about
how the value proposition for AuSAE could return
to its former glory days. So in 2012 my husband
Julian Moore and I approached the Board with a
somewhat unusual proposal. Both parties were
eager to see AuSAE regain its previous preeminent
position within the sector. SMS then set about a
plan to grow AuSAE.
To provide AuSAE with the security and resources
required to enable quick growth, we agreed to
assume the full financial risk for the turnaround
and underwrote the entire process from the SMS
reserves. All costs, including staff, office furniture,
events, and other on-costs became the full financial
responsibility of SMS. For expediency, all AuSAE
expenses and income were channelled through
CEO’s Report
SMS. This turnaround process involved a number of
different strategies including:
• Securing high value income sources
– Through implementing an annual
partnership structure that provided industry
exclusivity at a higher price AuSAE was
able to develop a compelling sponsor value
proposition. This “closed door” approach to
managing industry suppliers was a critical
success factor in the initial stages of the
turnaround.
• Creating a quality marketing database – SMS
utilised its own personal contacts to quickly
grow AuSAE’s community to over 10,000
individuals operating within the Australasian
sector.
• Creating a baseline of activity in key
locations – Engagement is a critical element
of member recruitment and retention. A
lot of effort has been put into creating a
baseline of activity that can be further built
on and refined. This was part of a strategy
that sought to start to reposition the
association with stakeholders as a facilitator
of networking opportunities for senior level
executives from the sector.
• Creating a “Community” rather than
a “Marketplace” – Other associations
have allowed themselves to become a
marketplace that is swamped with suppliers.
This quickly alienates existing and potential
members and leads to rapid membership
decline. Strategies were implemented to
focus on building member communities – as
these are much more difficult for others to
compete against.
We were pleased to see the turnaround program
take off. During 2013 AuSAE grew from 135 to
508 members. This represented a 376% increase
in membership. Now, in April 2015, we have just
6

finished the renewal process and at 876 financial
members. During 2013 SMS saw AuSAE related
income reach just under $470,000. These funds
were reinvested into growth. In 2014 just over
$650,000 in income was receipted. During 2015 we
are already on track for the turnover of AuSAE to
exceed $1,000,000.
The success of this turnaround program was due
to a combination of factors. At a strategic level, it
was exceedingly helpful that the AuSAE Board were
willing to work with SMS to find a pathway through
previously untested waters. The rapid growth rate
has changed the landscape several times and there
has been a lot of trust required on both sides to
make it work. Without the ongoing flexibility of
everyone in the process the turnaround could not
have been successful.
At an operational level, the turnaround would
have been nowhere near as successful without the
support of one of the most amazing staff teams
I have ever had the good fortune to work with. I
cannot thank my team enough for the amazing level
of dedication and commitment they have to AuSAE.
There were a couple of things I didn’t count on
happening during this journey. AuSAE was supposed
to be an interesting side project to my “real” job
at SMS. But the rapid turnaround meant quite a
significant workload for both myself and Julian.
Two full time jobs combined with a variety of
volunteer commitments made life somewhat
impossibly full. Then, in April 2014, the arrival of
my second child made things beyond crazy. Short of
squeezing in another week between Monday and
Tuesday, I could not give all my commitments the
full time and attention they all deserved.
It was also becoming increasingly apparent that
the current arrangements could not continue
indefinitely. As long as AuSAE was being managed
by SMS it lacked the ability to fully realise its
destiny as the peak society of association leaders
in Australasia. So the decision was made that,
from May 11, 2015, SMS will pass full control and
ownership of the operations (including assets and
staff) to AuSAE.
At that time I will hand also finish my tenure as CEO
and pass over the reins to someone with the time
available to continue to realise the very bright future
before AuSAE.
I won’t be disappearing though! After my tenure
as CEO is complete I will be co-opted to the Board.
This gives me the ability to continue making an
active contribution from a governance level to an
organisation I love.
Thank you to all those reading this report. None
of this would have happened without those of you
who have joined as a member, renewed, attended
events, and come along for the ride so far. It was
your support that has helped put AuSAE back where
it belongs. Thank you. Your support has been greatly
appreciated.
Warm regards,
Belinda Moore
Chief Executive Officer
Australasian Society of Association Executives
7

2014 saw AuSAE build the foundations for growth
with a period of significant strategic positioning for
AuSAE with the implementation of key elements of
the strategic plan 2014-2016.
Our member community has continued to grow, we
opened our New Zealand office and the AuSAE team
ran over 100 events to support our not-for-profit
professional members including two Leadership
Symposiums in Sydney, Australia and Rotorua, New
Zealand. Other noteworthy 2014 events included
the AuSAE workshop, networking and executive
briefing series held in 6 locations across Australia
and 2 regions in New Zealand. These face-to-
face opportunities allow our members and the
wider not-for-profit community to connect, share
workplace challenges and gain insights shared from
special guest speakers.
Ensure the member experience reflects the
AuSAE vision Member Services
AuSAE Advantage
AuSAE Advantage is AuSAE’s secure member online
portal providing support in the form of templates,
research reports, short professional development
videos, webinars, and exclusive discounts on
services not-for-profit organisations need including
insurance, technology, office supplies, legal
assistance, accountancy, governance and more.
New/Renewing Member Kits
In 2014 AuSAE began sending member kits to all
new and renewing members. The purpose of these
kits is to provide members with a printed overview
of AuSAE’s 2015 services as well as a record of their
membership join and expiry date. We hope this will
2014 Year in Review
serve as a reminder for members joining mid-year
that AuSAE pro-ratas our membership. Another
benefit is now AuSAE organisational members have
a record of who is linked to the membership and
how many
Develop strong member communities
AuSAE Assist
In October 2015, the AuSAE team put strong
processes in place to assist members looking
to solve organisational challenges. Through
communication with AuSAE member topic experts
via our database and with sector partners, the
AuSAE team endeavour tofind the resource or
answer an individual is looking for. With such a
wealth of talented professionals in the not-for-profit
sector that the AuSAE team can reach, we are now
promoting this as a member benefit and it is already
very popular with a record number of January 2015
email and phone call enquiries.
AuSAE Online
Launched in July 2014, ‘AuSAE Online’ allows
members to connect with peers, share knowledge
and resources, seek information and participate
in discussions with like-minded individuals
regardless of their location of residence. The AuSAE
Communications Coordinator drives engagement
and ensures all queries receive a response within 3
working days (this often involves contacting other
members to assist the individual with the query).
We have received very favourable feedback from
those assisted through this community.
8

New Zealand Office
In June, AuSAE announced the appointment of Brett
Jeffery as General Manager New Zealand. Brett
Jeffery is a long term AuSAE member and has served
on the AuSAE board for the past five years. The
appointment reaffirmed AuSAE’s commitment to
strengthening the New Zealand and Australian Not-
for-profit sector by providing localised networking
and professional development opportunities for all
not-for-profit leaders.
Position AuSAE for strong future growth
During 2014 we developed considered policies,
procedures and documentation to ensure the
association is governed and operated in the most
“best practice” manner possible. This process is
still ongoing but to date we have implemented
very strong operational processes and a Board
Governance manual.
Enhance the profile and credibility of AuSAE
AuSAE TV
In late 2014, AuSAE meet with partner Redback
Conferencing to discuss launching a very special
program for not-for-profit executives in 2015.
Launched in February 2015, AuSAE TV is a collection
of pre-recorded webcast and on-demand webinar
interviews on topics highly relevant to AuSAE’s
not-for-profit professional members. A new video
is released weekly via AuSAE’s newsletter AuSAE
Insider and then stored online on the official AuSAE
TV platform hosted by Redback Conferencing. The
objective of AuSAE TV is to enable AuSAE members
to gain valuable insights from sector leaders willing
to share their real life experiences in members own
time (on-demand viewing) and offers no location
barriers. These shared insights, both lessons learnt
and successes, just may be the key to advancing a
members career or setting an individual on the path
to achieve their organisations vision.
AuSAE Insider Communication
In late 2014, the AuSAE team reviewed our
communications structure with the view to re-
focus our communication efforts. The result was
‘AuSAE Insider’, launched in February 2015. The
decision was made to create Insider due to the
growing quantity of information AuSAE wanted to
share with our members, the need to consolidate
commuications and increase perceived membership
value. AuSAE Insider features: Sector and AuSAE
News, Upcoming Events, Resources, Partner
Showcase and further links to AuSAE Assist, AuSAE
Online and the AuSAE Jobs Board.
Social Media
AuSAE has a strong social media presence on Twitter,
Facebook and LinkedIn. We utilise each platform
differently, based on the different audiences
participating in these channels. AuSAE has (as at
April 2015) 1,184 Twitter followers, 149 likes on our
Facebook page, 154 followers on LinkedIn and 162
members on the AuSAE LinkedIn Group.
Website
Relaunched in May 2014, the AuSAE website
serves various purposes to our audience. It is the
organisations face, illustrating who we are and
what we do to. It is a hub for members to access
content and resources only available to current
financial members. It serves as place where current
news, events and job/career information is hosted
and displayed for visitors to access. Potential
members can access more information about AUSAE
membership and join and pay through the website
portal.
9

Networking Lunch Series
AuSAE’s Networking Lunch series continues in 2015 following two strong years. This series has proven
valuable for member prospecting, current member satisfaction and is also an Annual Partner benefit
offering the opportunity for our partners to meet not-for-profit professionals.
Workshop Series
AuSAE workshops run in 2014 were well received, high income providers for the society and resulted in a
number of new members joining to access the highly discounted member registration rates. Many of the
topics planned were requested by members and there is a need for practical education in key areas. This is a
great way to provide training that enables members to achieve tangible operational outcomes.
Executive Briefings
AuSAE Briefings were introduced in 2014 to better serve our members need for discussion based session
and peer to peer professional development. Several briefing series were also run to service AuSAE’s annual
partners who had educational content to share, in turn benefiting the members who attended.
Executive Circles
In 2015 AuSAE members have volunteered to run monthly member gatherings in Auckland, Wellington,
Hobart and Brisbane. This event type involves a minimal staff commitment, no funding and our members
are responding favourably to the event type with numbers growing month to month.
2014 AuSAE Face to Face Events by Location
Brisbane 12
Hobart 9
Perth 6
Rotorua 2
Auckland 3
Wellington 7
Sydney 11
Melbourne 10
Canberra 6Adelaide 7
10

Associations Matter Study
Survey Matters conducted a research project last
year into professional associations and AuSAE took
part. AuSAE obtained the results specific to our
organisation which were benchmarked against the
other participating professional associations. It was
pleasing to see AuSAE had improved significantly
from the previous time of participating two years
ago. Following include some of the survey results
highlights.
• 86% of members are satisfied with AuSAE’s
performance in keeping them up to date
with information and development in the
profession. This is an important function of
associations with 97% of members rating this
function as important or critical.
• 80% of members agree they are treated as a
valued member of the association.
• Finally, 87% of members are satisfied or
extremely satisfied with their membership. This
compares to 73% in the Study overall.
Survey Matters have embarked on a unique series
of research programs to deliver association’s
benchmark data about the opinions, preferences
and motivations of their members. This research is
the first of its kind in Australasia to seek feedback
from members across the entire association and
non-profit sector, and AuSAE is proud to be part of
these landmark studies.
Leadership Symposiums
In 2014, our Leadership Symposiums in Sydney,
Australia and Rotorua, New Zealand continued to
provide members and the wider AuSAE community
with the opportunity to learn from and network
with other leaders in the not-for-profit sector. Both
events in 2014 were highly successful at increasing
membership, providing educational and networking
opportunities for members, as well as providing
value for our annual and event partners. Delegate
feedback was overwhelming positive with the
majority of respondents rating the range of topics,
content relevance, venue/location, networking
opportunities and value for money as good or
excellent (see figures below). In 2015 the Australian
event has been re-branded to the AuSAE Conference
and Exhibition (ACE). After significant feedback from
members it was decided to run the event in June
and add an exhibition component.
Membership
Membership of AuSAE has grown steadily in
this turnaround phase. AuSAE membership is
concentrated in the Industry Association/Trade Body
and Professional Association sector with a strong
showing for public benefit entities (such as charities
and social service organisations). These three
segments are all currently growing strongly.
11

Belinda Moore, Chief Executive Officer
Belinda is Australasia’s foremost membership specialist and has assisted thousands of not-for-profit
organisations with their membership challenges. She brings over 15 years experience in the not-for-profit
sector to this role. In addition to her role with AuSAE, is currently the Managing Director of Strategic
Membership Solutions, a board member of Diabetes Australia- Queensland, the online communities
coordinator for the Mackenzie Neighbourhood Watch and the convener of the Mackenzie Mum’s
Playgroup.
Toni Brearley, Deputy Chief Executive Officer
With 10 years experience in the not for profit sector, Toni brings a depth of skills and experience to the
AuSAE team. Having held senior positions in sector peak bodies and community service organisations,
Toni has particular expertise in stakeholder engagement, marketing and communications and policy
development. With previous commercial experience in sales and business development, coupled with a
passion for people, Toni has developed a unique understanding of both the challenges and rewards of the
not for profit sector.
Brett Jeffery, General Manager New Zealand
Brett Jeffery is a long term AuSAE member and has served on the AuSAE board for the past five years.
Brett has had over twenty years’ experience working alongside association and other non-profits in
his numerous New Zealand tourism and hospitality roles, including most recently Sales and Marketing
Manager at Rotorua Events and Venues. Brett is passionate about ensuring not-for-profit leaders receive
opportunities to network and further their careers.
Kimberley Miller, General Manager Australia
Kim has been involved with the not-for-profit Australasian Society of Association Executives’ successful
turnaround since February 2013. Kim has been instrumental in this organisational transformation
that today vaunts a quadrupled membership community, national events program, national team and
annual turnover. Over the past eight years’ within both the private and not-for-profit sectors, Kim has
demonstrated a perceptiveness for identifying strategic business opportunities that drive organisational
growth. Kim is currently supporting her industry experience, completing a Griffith University Masters of
Business Administration.
Louise Stokes, Communications Coordinator
Louise has been working at AuSAE since September 2013. She is an experienced Social Media,
Communications, Membership and Marketing professional with over 4 years’ experience in the
Australian not-for-profit sector particularly in the area of peak bodies. Louise holds a Bachelor of Mass
Communications from Queensland University of Technology majoring in Public Relations and Media &
Communications.
Simone Bull, Organisational Support Officer
A dedicated and experienced administrator with over 10 years in national head office settings for both
public and private sectors, Simone has honed the exacting skills essential for maintaining database
integrity and providing quality client services. Cultivating an “all-rounder” approach and a responsive
disposition, Simone has readily adapted to a broad spectrum of responsibilities and projects including:
website launch and maintenance, membership services, user acceptance testing, data management and
promotional coordination.
Judith Hocking, Membership Officer
Judith joined the AuSAE team in January 2015. She has extensive experience in working for various
corporate and not for profit organisations. Judith has also managed her own business and therefore
understands the importance of building customer loyalty. Judith’s skills specialise in creating and
maintaining customer relationships and developing member satisfaction.
2014-2015 Staff
12

The AuSAE Board of Directors may elect a person as a Honorary Life Member who,
in its opinion, has rendered distinguished service to the Society. All nominations
will be reviewed and assessed by the AuSAE Board of Directors. The AuSAE Board of
Directors will consider all nominations for life membership usually at the first Board
meeting in the calendar year. Life members of the Society are entitled to use the
post-nominal SAE (Life Member). Life members who are Fellows of the Society are
entitled to use the post-nominal FSAE (Life Member). Life Members retain all of their
membership rights and privileges, have full voting rights and may serve on the Board
of Directors. Life members are not required to pay an annual membership fee.
AuSAE current Life Members
Adrian Hart FSAE, Swimming Pool and Spa Association of Queensland
Barrie Cooper FSAE, The Cooper Group
Bill Freeman, Retired
Chris Davis, Retired
Cliff Dodds, Retired
John Peacock FSAE, NFP Analysts Pty Ltd
Kate Hartwig, Kate Hartwig Consulting
Leisa Donlan FSAE, Association of Rotational Moulders Australasia
Mark Franklin, Ethnic Communities Council NSW
Max Farley, Retired
Roy Adam FSAE, Nazareth Village
Simon Pryor FSAE, Mathematical Association of Victoria
Steve Bowman, Conscious Governance
AuSAE Life Members
13

Adrian Hart FSAE, Swimming Pool and Spa
Association of Queensland
Alan Marshall FSAE, Retired
Alison Carmichael FSAE, Institute of Foresters
Andrew Higginson FSAE, HGH Consultants Pty Ltd
Barrie Cooper FSAE, The Cooper Group
Brett Wright FSAE, Commercial Vehicle Industry
Association of Queensland
Bryan Nye FSAE, Australasian Railway Association
Caroline Hong FSAE
Charles Hardy FSAE, Community Management
Solutions
Christine Brill FSAE, Australian Medical
Association (ACT)
Cliff Dodds FSAE
David Hocking FSAE, Spatial Industries Business
Association
Frank Bruhn FSAE, Australian Institute of Nuclear
Science and Engineering Ltd
Graham Bradshaw FSAE, Retail Cycle Traders
Australia
Ian Booth FSAE
Jack de Lange FSAE, Spatial Industries Business
Association
John Collyns FSAE, Retirement Villages
Association NZ
John Peacock FSAE, NFP Analysts Pty Ltd
Jon Bisset FSAE, Community Broadcasting
Association of Australia
Joseph Chakman FSAE , Optometrists Association
Australia
Julian Ledger FSAE, YHA Ltd
AuSAE Fellows
Julie O’Donovan FSAE, Diabetes Australia - Qld
Julie Young FSAE, The Institute of Internal Auditors
- Australia
Les Marshall FSAE, WA Master Ladies Hairdresser
Association
Leisa Donlan FSAE, Association of Rotational
Moulders Australasia
Linda Bennison FSAE, Australian Society of Soil
Science Inc
Mark Franklin FSAE, Ethic Communities Council
Megan Lavender FSAE, Australian Lawyers Alliance
Michael Anderson FSAE, Canadian Society of
Association Executives
Michael Edwards FSAE, Nepean Division of General
Practice Inc
Michelle Blicavs FSAE, IAP2 Australasia
Michelle Trute FSAE, Diabetes Australia- Qld
Monica Holmes FSAE, WA Achievement Association
Inc
Nick Koerbin FSAE, Association Executive Services
Inc
Nick Hill FSAE, Building Officials Institute of New
Zealand
Noela L’Estrange FSAE, Queensland Law Society
Peter Fitzpatrick AM JP FSAE, Crusader
Management Group Limited
Richard Gerner FSAE, Professional Association
Management Services
Richard Stokes FSAE, Australian Boarding Schools
Association
Rosemary Scott AFSAE
Roy Adam FSAE, Nazareth Village
Simon Pryor FSAE, Mathematical Association of
Victoria
Tony Steven FSAE, Australian Medical Association
(TAS)
Following is a list of AuSAE financial members who have attained Fellow and Associate Fellow Status with
the Australasian Society of Association Executives through demonstrating their experience and commitment
to the profession:
14

AuSAE has a significant level of partnership support from valued sponsors throughout Australia and New
Zealand. We would like to acknowledge the generous support of the following current AuSAE Partners and
ask that you consider them when making your next purchasing decision.
AuSAE Partners
Principal Partner
Australian Partners
New Zealand Partners
15

AuSAEThe Australasian Society
AUSTRALASIAN SOCIETY OF ASSOCIATION EXECUTIVES (AUSAE)
ANNUAL UPDATE 2014 - 2015
CONTACT AUSAE
P +61 1300 764 576 F +61 07 3319 6056
A Suite 2.01, 433 Logan Road, Stones Corner QLD 4120
P PO Box 752, Stones Corner QLD 4120 Australia
E INFO@ausae.org.au W www.ausae.org.au

AuSAE Annual Update 2014-2015

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