The document discusses the design elements of an advertisement for the brand Propel. It analyzes the original ad design which features a photo showing the main idea and a fun font to enhance the message. For colors, it notes that white makes the logo stand out while bright colors like yellow match the pieces of the ad. Purple accents are added to provide a vibrant vibe. A new ad design is then presented using yellow and light blue colors to convey emotion, a consistent photo to emphasize the message, and sans serif font to highlight the campaign idea.

1. Propel
Original Ad
Designed to bring passionate
exercisers and innovative trainers together.
Hydratation for your work out.
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2. Design
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3. The photograph of the Logo stands
out the picture.
A simple but powerful photo-
graph that shows the main idea
of the ad.
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4. Typography
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5. A fun font to enhance
the message of the
campaign.
the ad
Sans Serif to
emphasize the main idea of
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6. Color
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7. White works well in this de-
sign and make the logo of
this ad stand out.
Bright colors such us yellow
that match well with each
piece of the ad.
Adding purple accents to
the design and add a vi-
brant vibe to the design.
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8. New Ad
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9. Yellow and light blue match well
together and show of the emotion
that the campaing want to
transmit.
A consistent photograph to
emphasize the message of the ad.
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10. Sans Serif is perfect to emphisize
the main idea of the campaign
A formal Scritpt such us, shadded
match with the design of the Ad.
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11. Logo
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12. FinalProject.indd 12 15/7/2017 16:12:48