HFMA 2013 Dixie Conference Program

1885 1889 1911 1927 1949 1955 1960 1964 1968 1971 1993 1996 2005 2013
1846 1895 1910 1928 1943 1953 1963 1967 1971 1978 19881985 1996 2001 2006 2012
Naples was
discovered by
Walter N.
Halderman and
General John S.
Williams
First
painless surgery
with general
anaesthetic
Wilhelm Röntgen
discovers the
X-rays
Hans Christian
Jacobaeus
performs
the first
laparoscopy on
humans
Alexander
Fleming
discovers
penicillin
Willem J
Kolff builds
the first
dialysis
machine
Acetaminophen
was first
marketed
Thomas Starzl
performs the
first human liver
transplant and
James Hardy
performs the
first human lung
transplant
First heart
transplant
performed
Sir Godfrey
Hounsfield
invents the first
commercial CT
scanner
First test tube
baby was born
DNA profiling
was first reported
Laserphaco, a
new device and
technique for
cataract surgery is
invented
Dolly, the sheep
becomes the first
mammal to be
cloned
The Bio-Artifical
Liver is developed
by Dr. Kenneth
Matsumura
First brain
pacemaker is
implanted
First
vaccine
to target
cancer is
invented
The Seaboard Air Line
Railway’s Orange Blossom
Special became the first
passenger train to arrive in
Naples
Commercial air service
became possible at the
Naples airport
Naples
train depot
service was
discontinued
Airport in Naples
was renamed to
Southwest Florida
International
Airport
2013
Dixie Region
Five Institute
Naples was changed from a town
to a city and the first official
Swamp Buggy race took place
PMS 357 Green
PMS 123 Yellow
PMS 285 Blue
TRANSFORMING Healthcare through INNOVATION
PhotoCreditStateArchives
ofFlorida,FloridaMemory,
http://floridamemory.com/items/show/24205
Municipal Pier
was built
Barron Collier
purchased
most of Naples
Hurricane Donna
hit Naples and
Collier County
Alligator Alley
was opened to traffic
Naples was voted the best beach in
America by the Travel Channel
Marco Island became
Florida’s 398th city
Collier County
Conservancy, now
known as Conservancy
of Southwest Florida,
was created
PhotoCreditStateArchivesofFlorida,
FloridaMemory,RobertFohl,Sr.,
Naples, Florida, once a small, sleepy fishing
village, has quickly become an
internationally recognized vacation
destination and the definition of luxury living on the
Paradise Coast. The lifestyle, varied culture and
environmentally conscious attitudes of Neapolitans
have molded this Southwest Florida gem into one of
the most attractive locations in the world to vacation,
retire, have a second home or just live life to its
fullest.
In 1911, Barron G. Collier bought most of Naples
including over a million acres of swampland. Collier
was a visionary for the area and had grand plans to
bring the railroad to this part of the state. With
his own money he helped construct the Tamiami
Trail to connect Tampa to Miami forever changing
the landscape of Florida. With that pledge, the
state legislature created Collier County, the largest
county in the State of Florida. One hundred years
later, Naples has close to 1.5 million visitors per year.
Through innovation, Barron Collier succeeded in
changing the swampland into paradise.
With the recent U.S. Supreme Court Decision on
the Patient Protection and Affordable Care Act to
uphold the health care law, we look to the future
as we face the many challenges in implementing the
law and addressing the long-standing problems in
our healthcare delivery system. In order to survive
in these turbulent times, we will need to be much
like Barron Collier, innovative and bold, we must
demonstrate incredible leadership and go beyond the
ordinary to create a sustainable, value-based system
of care for the future of our country.
Join us in Naples, Florida where we will guide
you through the changing tides of Healthcare and
become visionaries of the healthcare delivery system
of the future as we transform it from a swampland
into paradise.

DIXIE INSTITUTE PROGRAM GUIDE 1
Brochure Graciously Sponsored By
Automated Collection Services, Inc. headquartered in Nashville has provided healthcare
collections since 1998. We believe the essentials of a good collection agency partner is
protecting our clients’ interests. That starts with data security and compliance with the Federal
Management Securities Act, being SAS 16 certified, licensed nationally to collect in all 50
states and a comprehensive compliance department. These coupled with excellent performance
makes ACSI the perfect organization to recover your receivables.
TABLE OF CONTENTS
Schedule at a Glance 2
President’s Welcome Message 4
2013 Region Five Sponsors 6
Daily Shuttle Schedule 11
Sunday Afternoon 12
Recreational Activities
Education Sessions & Events Map 14
Sunday Events 17
Sunday Sessions 18
Monday Events 21
Monday Session Descriptions 22
Tuesday Events 25
Tuesday Session Descriptions 26
Wednesday Events 31
Wednesday Session Descriptions 32
Exhibit Hall Map 34
Exhibitor Guide 36
Navigate Your Way 50
Through Healthcare
Charity Event 51
REGISTRATION HOURS
10:00 am - 7:00 pm
Sunday, February 24
7:00 am - 1:30 pm
Monday, February 25
7:00 am - 1:30 pm
Tuesday, February 26
7:00 am - 9:00 am
Wednesday, February 27
INFORMATION DESK
HOURS
3:30 pm - 7:00 pm
Sunday, February 24
7:30 am - 4:00 pm
Closed During Lunch
Monday, February 25
7:30 am - 4:00 pm
Closed During Lunch
CERTIFICATION
LOUNGE HOURS
2:00 pm - 6:00 pm
Sunday, February 24
7:00 am - 4:30 pm
Monday, February 25
7:00 am - 4:30 pm
7:00 am -11:30 am
Wednesday, February 27
HFMA Certified Members
can drop by the Certifica-
tion Lounge in Acacia 4,
where you can connect
with other certified mem-
bers. The lounge will be
open Sunday afternoon
through Wednesday
morning.
S | BENEFIT EMPLOYEES | MANAGE GLOBALLY | MAXIMIZE CONTROL | DRIVE SAVINGS | BENEFIT EMPLOYEES | MANAGE GLOBALLY | REAL BUSINESS. REAL SOLUTIONS.™
| BENEFIT EMPLOYEES | MANAGE GLOBALLY | MAXIMIZE CONTROL | DRIVE SAVINGS | BENEFIT EMPLOYEES | MANAGE GLOBALLY | REAL BUSINESS. REAL SOLUTIONS.™
S | BENEFIT EMPLOYEES | MANAGE GLOBALLY | MAXIMIZE CONTROL | DRIVE SAVINGS | BENEFIT EMPLOYEES | MANAGE GLOBALLY | REAL BUSINESS. REAL SOLUTIONS.™
Cutting edge equipment? Reduced wait time? How about more trauma nurses?
American Express can help you do more for your patients. Our hospital
payment specialists have decades of industry experience and will work
with you to streamline and automate your procure-to-pay process.
Many of our clients reported saving hundreds of thousands of dollars.
So, what will your hospital do with the savings?
Find out how American Express can help your hospital do more.
Get in touch with your Regional Hospital Specialist
at americanexpress.com/hospitals
[More nurses on the floor]
With savings from American Express.
Cover photo credits iStock.com and Studio B Creative. Historical photography courtesy of State Archives of Florida, Florida Memory. Illustrations by Studio B Creative.

DIXIE INSTITUE PROGRAM GUIDE 3DIXIE INSTITUTE 20132
SUNDAY, FEBRUARY 24
12:00 pm – 4:00 pm
Everglades Airboat Tour
12:00 pm – 5:00 pm
Trolley Tour
12:00 pm – 5:00 pm
Golf at Leisure
1:00 pm – 4:00 pm
Pre-Conference Session - Royal Palm 1 - 3
Accounting and Auditing Update
5:00 pm – 6:15 pm
Opening Keynote Speaker - Royal Palm 1 - 3
Mike Grunwald: “THE SWAMP”
6:30 pm – 8:00 pm
“THE SWAMP” Welcome Reception - Mangrove Pool
8:00 pm – 10:00 pm
Dinner at Leisure
MONDAY, FEBRUARY 25
7:00 am – 8:30 am
Breakfast - Exhibit Hall
8:30 am – 10:15 am
Keynote Speakers - Royal Palm 1 - 3
Joseph Fifer: The Value Journey
Ralph Lawson: Innovation
10:15 am – 10:45 am
Break
10:45 am – 12:00 pm
Panel Discussion - Royal Palm 1 - 3
Leading in an Era of Change
12:00 pm – 1:30 pm
Lunch - Sunset Deck
12:00 pm – 1:30 pm
Provider Luncheon - (By Invitation Only) - Acacia 1 - 3
The Impact of Health Reform on the Revenue Cycle
1:30 pm – 2:30 pm
General Session - Royal Palm 1 - 3
Market Forces Driving Change
2:30 pm – 4:30 pm
Dixie’s Changing Healthcare Landscape
6:00 pm – 7:00 pm
Orange Blossom Special
Cocktail Reception - Exhibit Hall
7:00 pm – 10:00 pm
1927 Speakeasy - Vista Ballroom
TUESDAY, FEBRUARY 26
11:30 am – 1:30 pm
Lunch - Sunset Deck
1:30 pm – 2:30 pm
Breakout Sessions
Royal Palm 1
How to Incorporate Bundling into the Revenue Cycle
Royal Palm 2
A Real Life Lesson From the Field: How a Community
Based Health System Re-defined It’s Strategy and Initiated
Change in Response to the Paradigm Shift, Part 1
Royal Palm 3
Preserving and Managing Your Tax Exemption:
An Operational Perspective, Part 1
Acacia 1 - 3
ICD–10: “Working Collaboratively with Providers,
Clearinghouses and Payers in Preparing for the ICD-10
Transition”, Part 1
2:30 pm – 3:30 pm
Breakout Sessions
Royal Palm 1
Optimizing Third Party Recovery in the Healthcare
Reform Climate
Royal Palm 2
A Real Life Lesson from the Field: How a Community Based
Health System Re-defined It’s Strategy and Initiated Change
in Response to the Paradigm Shift, Part 2
Royal Palm 3
Preserving and Managing Your Tax Exemption: An
Operational Perspective, Part 2
Acacia 1 - 3
ICD–10: “Working Collaboratively with Providers,
Clearinghouses and Payers in Preparing for the ICD-10
Transition”, Part 2
3:30 pm – 4:00 pm
Break
4:00 – 5:00 pm
Breakout Sessions
Royal Palm 1
Measurement, Accountability, Discipline:
A “MAD” Approach to Revenue Cycle Performance
Royal Palm 2
Physician Compensation: An Essential Component
of an Effective Mergers and Acquisitions Strategy: A
Unique Combination of National Lessons Learned from the
Rural Hospital Perspective
Royal Palm 3
Implementing Section 501(r): Best Practices and Pitfalls on
the Road to Compliance
Acacia 1- 3
Emerging Trends and the Future of Healthcare
Capital Markets
5:30 pm - 8:00 pm
Dinner at Leisure
8:00 pm - 10:00 pm
Cocktails at “The Bar”
WEDNESDAY, FEBRUARY 27
7:00 am – 8:30 am
8:30 am – 9:30 am
Know Thy Vendor: How Well Do You?
9:30 am – 9:45 am
Break
9:45 am – 11:00 am
Outsourcing Business Office Operations:
Benefits and Best Practices
11:00 am – 11:15 am
Break
11:15 am – 12:30 pm
Keynote Speaker - Royal Palm 1 - 3
Dr. Jason Hwang: “The Innovator’s Prescription”
2 0 1 3 D I X I E I N S T I T U T E
S C H E D U L E AT A G L A N C E
TUESDAY, FEBRUARY 26
7:00 am – 8:30 am
8:30 am – 9:45 am
Keynote Speaker - Royal Palm 1 - 3
Dr. Susan Turney: MGMA-ACMPE:
Successful Medical Practice Management
9:45 am – 10:15 am
Break
10:15 am – 11:30 pm
Reimbursement Update

If your hospital needs
new,margin-increasing
savings and enhanced
revenues,on a no-risk,
contractually guaranteed
basis,then you need
our patented and
proven Solutions.®
Tony Taylor
Phone: 740-405-0641
ttaylor@thesevenexgroup.com
www.thesevenexgroup.com
Strategies for the
Healthcare Enterprise
• ACO Development
• Clinical Optimization
• ICD-10 Strategy
• Meaningful Use Implementation
• Business Intelligence
• Enterprise Information Assurance
• HIE Strategy
• Revenue Cycle Improvement
Improving Operational,
Clinical, and Financial Performance
Gain confidence in your revenue cycle.
AppRev provides the most comprehensive Charge Accuracy solution. AppRev designs, develops, and
delivers advanced analytical solutions through our service supported software solutions. Our ICD-10,
Pricing, Charge Accuracy and Re-admission Analytics, Disproportionate Share Recovery, and CDM solutions
incorporate our clients' business objectives and benchmarking data to optimize revenue and achieve
superior financial results.
www.apprev.com
Mimi Taylor
Corporate Vice President of IT and CIO
Baptist Health South Florida
(786) 662-7802
mimit@baptisthealth.net
Welcome Conference Attendees:
On behalf of the 2012-2013 HFMA Florida Chapter Board and Leadership Team, I thank you for
attending the Region V Dixie Institute in beautiful Naples, Florida. A very special “sunny” welcome
to our friends from Alabama, Georgia, South Carolina, and Tennessee.
Our Dixie Institute Committee, chaired by Billie Jean Mounts and David Sierra, have put together an
exceptional curriculum addressing timely subjects such as the challenges and opportunities we all
face associated with the industry’s ongoing transformation from volume to value, the implementation
of the Affordable Care Act (ACA), and the drivers of change that will alter the delivery of
Medicaid. You are certain to be impressed with the caliber of our speakers and take away
valuable information to assist you in managing through these complex subjects going forward.
Since education and opportunities for career advancement are important to our members, we
implemented a scholarship program for this Dixie that truly demonstrates the benefits of becoming
an HFMA member. Thirty applicants applied for a full scholarship to the Dixie this year and after
an exhaustive evaluation of the applications, twelve members from Region V were awarded full
scholarships to attend the Dixie Institute.
No conference would be complete without an opportunity to network with colleagues, friends,
and new acquaintances. Don’t miss out on the chance to play some golf and enjoy the thrill
of experiencing an airboat ride through the Everglades on Sunday followed by trolley tours
in downtown Naples where you can sample the scrumptious cuisine of this fantastic town.
Compliments of our generous Corporate Sponsors and our creative Hospitality Committee, we
are hosting the Orange Blossom Cocktail Reception and 1927 Speakeasy Dinner / Dance on
Monday evening. Finally, on Tuesday evening, enjoy time on your own with friends and our
Corporate Sponsors exploring Naples and the surrounding areas.
Please be certain to visit the exhibit hall during the conference and thank our Corporate Sponsors
for making events like this possible for us. Many thanks to our volunteers who give up personal time
to prepare outstanding events like this.
I’m looking forward to spending time with each of you over the next few days. I truly hope you find
the Region V Dixie Institute a help to you and your organization as we work together to transform
healthcare through innovation and exceptional leadership.
P R E S I D E N T ’ S
W E L C O M E M E S S A G E

DIXIE INSTITUTE PROGRAM GUIDE 7DIXIE INSTITUTE 20136
HFMA would like to
thank the Region 5 Dixie
Institute Sponsors for the
outstanding support and
generous contributions
that helped in making
this year’s conference a
success.
Confirmed sponsors as
of January 30, 2013
T H A N K Y O U2 0 1 3 S P O N S O R S
2013 REGION FIVE DIXIE INSTITUTE PLATINUM SPONSORS 2013 REGION FIVE DIXIE INSTITUTE GOLD SILVER SPONSORS
GOLD LEVEL SPONSOR
HFMA staff and volunteers determined that this
product has met specific criteria developed under
the HFMA Peer Review Process. HFMA does not
endorse or guaranty the use of this product.
*
Booth # 36
PLATINUM LEVEL SPONSOR
Booth #50
GOLD LEVEL SPONSOR
Because we know
your patients really do
matter . . .
. . . we’ve assembled a highly ex‐
perienced healthcare patient finance
team to invest funds, people and
technology in our clients. We provide
the resources you need to success‐
fully manage your patients’ financial
obligations.
Booth #52
SILVER LEVEL SPONSOR
Golf Foursome
Past President’s Dinner
Booth 7
GOLD LEVEL SPONSOR
Booth # 48
Booth #14
GOLD LEVEL SPONSOR
Booth #49
Booth #35
GOLD LEVEL SPONSOR
Booth #25
Booth #51
Booth #10
Booth #11
Booth #30

T H A N K Y O U2 0 1 3 S P O N S O R S
Booth # 6
BRONZE LEVEL SPONSOR
Booth # 3
Booth #33
Booth #18
Booth #46
Booth #19
Booth # 2
Booth #22
Booth #44
®
Booth #42
Booth #40
Booth #39
Booth #28
Booth # 24
Booth #37
Golf Foursome
Booth #43
2013 REGION FIVE DIXIE INSTITUTE SILVER BRONZE SPONSORS 2013 REGION FIVE DIXIE INSTITUTE BRONZE SPONSORS
Golf Foursome, “THE SWAMP”
Welcome Reception Bar
Booth #26

DIXIE INSTITUTE 201310
ACSI
Conference Brochure
Advanced Patient Advocacy
5 Casino Night Tables
A/R Solutions Group
1927 Speakeasy Bar
Allscripts
Trolley
Avadyne Health
“THE SWAMP” Photographer
Availity, LLC
Charge Station Guest Room Literature
Bass, Berry, and Sims
Monday Lunch
Benefit Recovery
Everglades Airboat Swamp Tour
Besler
Five Casino Tables
Celler Law, P.A.
Badge Holders
Convergent
Popcorn Stand
Dixon Hughes Goodman
Orange Blossom Special Cocktail Reception
Enablecomp
Tuesday Lunch
FCS/MedMaxCredit
Welcome Gift
GO-SB
Five Casino Tables
Healthcare REIT
Three Golf Foursomes
J.P. Morgan
Conference Bags
Mcare Solutions
Five Casino Tables
MDS
1927 Speakeasy Photo Booth
MEDS Eligibility
“THE SWAMP” Reception Appetizers
Optum
1927 Speakeasy Dinner
Ormed
Postcards
Paragon Revenue Group
Five Casino Tables Guest Room Literature
Parallon Business Solutions
Guest Room Keys with Logo
Precyse
Tuesday Lunch
Pyramid Healthcare Solutions
Monday Lunch
Relay Health
Meeting Handout Flash Drive
RSource
Everglades Airboat Swamp Tour
West Corporation
Conference Bags
THANK YOUA B I G
SHUTTLE SCHEDULE
2013 REGION FIVE DIXIE INSTITUTE PRODUCT EVENT SPONSORS
DAILY SHUTTLE SCHEDULE
Hilton Naples – departs every 15 minutes
Pelican Bay – departs every 60 minutes on the hour
DoubleTree – departs every 60 minutes on the hour
Sunday Morning..............................................................................................10:00 am – 12:00 pm
Sunday Afternoon.................................................................................................4:00 pm – 6:00 pm
Monday Morning.................................................................................................6:30 am – 9:30 am
Monday Afternoon.............................................................................................4:00 pm – 10:30 pm
Tuesday Morning..................................................................................................6:30 am – 9:30 am
Tuesday Afternoon................................................................................................3:00 pm – 7:00 pm
Wednesday Morning............................................................................................6:30 am – 9:30 am
SUNDAY ACTIVITIES
All shuttles for golf, the swamp air-boat tour and the shopping excursion will depart ONLY from the Waldorf.
Upon conclusion of golf, the swamp air-boat ride and the shopping excursion return transportation will be provided to
all four hotels.
CONTINUING EDUCATION INFORMATION
LEARNING OBJECTIVES: At this Institute, participants will be able to obtain healthcare specific education including
recent developments in Accounting, Auditing, Tax, and industry updates.
CPE CREDITS: Institute participants can earn up to 23.0 CPEs in Specialized Knowledge and Applications (20),
Accounting (1), Auditing (1), and Tax (1) fields of study.
ADVANCED PREPARATION: None
PREREQUISITES: None
PROGRAM LEVEL: Update
DELIVERY METHOD: Group-Live
For more information regarding refund, complaint and/or program cancellation policies, please use the contact us
page at our website at www.floridahfma.org
WHO SHOULD ATTEND: CEOs, CFOs, CIOs, Treasurers, Vps of Finance, Controllers, Reimbursement, Revenue
Cycle, Compliance, Case Management, and Coding/HIM
HFMA Florida Chapter is registered with the National Association of State Boards of Accountancy
(NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.
State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.
Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors
through the web site: www.learningmarket.org.
PRODUCT AND EVENT SPONSORS

Sit back and enjoy the ride on one of our Dixie Trolleys as our
guides combine humorous stories and historical facts into a
fun-filled tour that’s both entertaining and educational.These
expert guides show you the sights of Naples from historical
landmarks to world class shopping areas, local attractions,
beautiful beaches plus much more.Trolleys will stop at several
shopping areas where you will have time to shop at leisure.
Interested in just shopping? For those wanting to just hit the
shops,Trolleys will be departing from the Waldorf to the major
shopping areas throughout the day.
Shopping Trolley – 12:00 pm – 5:00 pm
Trolley will depart at 12:00 noon from the Waldorf Astoria.
Naples Guided Tour – 12:00 pm Departure
Estimated tour length is 2 hours including 2 shopping stops
Naples Trolley Tour
Shopping Excursion
Dinner Trolley Transportation
After “THE SWAMP” Welcome Reception the evening is yours to enjoy some of the wonderful restaurants
Naples has to offer. HFMA Trolleys will be providing transportation from the Waldorf Astoria to Mercato
or Downtown Naples.
Downtown Naples Restaurants
http://www.naplesdowntown.com/naples-restaurants.htm
Mercato Restaurants
http://www.mercatoshops.com/play_dining.asp
We HIGHLY recommend making dinner reservations a minimum of 45 days in advance.
Shuttles will run every 15 minutes and will provide return transportation to Waldorf Astoria,
Hilton Naples, Inn at Pelican Bay, Doubletree Naples and Bellasera Hotel.
8:00 pm – 10:00pm
Climb aboard a state of the art airboat for an
up-close Everglades Adventure! Our experienced
airboat guides will take you deep into the Everglades
to see exotic animal and plant life, rare species of birds
and oh yes, alligators.We’ll glide effortlessly through
both waterways and marshlands, down paths and
around ponds, where you get the chance to observe
a slice of nature that most people only see in pictures
or on TV. You will also spend a few minutes learning
about the alligators from our experts and will have the
opportunity for an up close and personal experience
so bring your camera!
Tour Time: 12:00 pm – 4:00 pm
Tee off on this course designed by renowned Rees
Jones and take in the brilliant panoramic views of
native Florida pine hammocks, live oak, and grand
cypress trees. Naples Grande recently named one of
North America’s Top 100 Resort Courses, as rated by
Golfweek Magazine. Space is limited so book early.
Tee Times will begin at 12:00 pm
Cost: $170.00 includes green fees, shared cart, range
balls and round-trip transportation
Sund ay Afterno
on
RecreationalActiv
ities
NAPLES
February
24th, 2013
Everglades Airboat Tour
Golf at Naples Grande
HEALTHCARE
Everglades Airboat Tour Sponsored By:
Trolley Sponsored By:

MAP LEGEND
EXHIBIT HALL
ROYAL PALM FOYER
ROYAL PALM 4 - 8
Breakfast Every Day
Cocktail Reception
SUNSET DECK
Lunch Every Day
MANGROVE POOL
“THE SWAMP”
Welcome Reception
VISTA BALLROOM
1927 Speakeasy
ROYAL PALM 1 - 3
Keynote Introduction
Keynote Sessions
General Sessions
Panel Discussions
Breakout Sessions
ACACIA I - 3
Breakout Sessions
ACACIA 4
Certification Lounge
MANGROVE
POOL
SUNSET DECK
PALM TERRACE POOL
POOL BAR
GRILL
VISTA BALLROOM
AURA RESTAURANT
THE BAR
ELEVATORS
ESCALATOR TO BALLROOM
LOBBY
RESORT
GIFT SHOP
WOMEN
MEN
ENTRANCETO GOLDEN DOOR SPA®
STRIP HOUSE RESTAURANT
VISTA
TERRACE
M
EN
W
O
M
EN
BALLROOM LEVEL
Waldorf Astoria, Naples
LOBBY LEVEL
2 0 1 3 D I X I E I N S T I T U T E
EDUCATION SESSIONS EVENTS MAP
NOTE: Room assignments are subject to change.
Please check on-site signage for changes.

Mike Grunwald
Senior National Correspondent, TIME
SUNDAY KEYNOTE ADDRESS
“THE SWAMP”
Michael Grunwald, a senior national correspondent for TIME, has written numerous cover stories, on topics ranging from the myth
of biofuels to the future of California, from Person of the Year Ben Bernanke to the future of the Republican party. He joined TIME
in May 2007 and is based out of Miami. He recently began a column about energy in the magazine, and blogs about politics
at Swampland.In August 2012, Simon Schuster published Grunwald’s second book, The New New Deal: The Hidden Story of
Change in the Obama Era. The book grew out of a piece he wrote in TIME in 2010, “How the Stimulus Is Changing America.”
Grunwald is also the author of The Swamp: The Everglades, Florida, and the Politics of Paradise (Simon Schuster, 2006).
Royal Palm 1 - 3
CPE 1.5
SUNDAY FEBRUARY 24
S U N D A Y E V E N T S
SUNDAY NETWORKING ACTIVITIES
EVERGLADES AIRBOAT TOUR
12:00 pm – 4:00 pm
TROLLEY TOUR
12:00 pm – 5:00 pm
GOLF AT LEISURE
12:00 pm – 5:00 pm
PRE-CONFERENCE SESSION
ACCOUNTING AND AUDITING UPDATE
Royal Palm 1 - 3
1:00 pm – 4:00 pm
OPENING KEYNOTE ADDRESS
“THE SWAMP”
Royal Palm 1 - 3
5:00 pm – 6:15 pm
“THE SWAMP” WELCOME RECEPTION
Mangrove Pool
6:30 pm - 8:00 pm
DINNER AT LEISURE
8:00 pm - 10:00 pm

Royal Palm 1 - 3
Royal Palm 1 - 3
“THE SWAMP” 5:00 PM
ACCOUNTING AUDITING 1:00 PM
Healthcare industry professionals from The Dixon Hughes Goodman Healthcare Services Group will
provide an Accounting and Auditing Update that will outline specific changes in accounting and auditing
standards and how they affect healthcare entities. Also included in this session will be hot topics being
deliberated by the standards boards and current developments related to government reimbursement
issues and cost report filings. Dixon Hughes will also share recent guidance issues relating to the new
requirements set forth for 501(c)(3) tax exempt hospitals under Code Section 501(r) created by the
Patient Protection and Affordable Care Act. Areas of focus will include requirements relating to Financial
Assistance Policies, Billing and Collection Processes, and Limitations on Charges.
AFTER THIS SESSION YOU WILL BE ABLE TO:
• Identify accounting and auditing standard changes that will affect your organization.
• Understand the future direction of the accounting rule-making bodies.
• Determine the affect current reimbursement and cost reporting issues will have on financial statement
reporting.
• Understand proposed regulations relating to new code section 501(r) relating to 501(c)(3) Hospitals
including the new requirements relating to Financial Assistance Policy Guidelines, Billing and
Collection processes, and limitation on charges
PREREQUISITES/PREWORK:
Basic understanding of accounting/auditing standards, cost report filings, charity care policies and
procedures.
SPEAKERS:
Greg Taylor, CPA, Partner, Dixon Hughes Goodman LLP; Mike Kelly, CPA, Partner, Dixon Hughes
Goodman LLP; Craig Tolbert, Principal, Dixon Hughes Goodman LLP; and Jeremy Naess, Manager, Dixon
Hughes Goodman LLP.
For over seventeen years, Ellis, Ged Bodden, P.A. has been helping medical
providers collect overdue medical beneﬁts from Automobile insurance companies.
For a free consultation contact us at 1-800-434-9631.
www.ellisandged.com
Ofﬁces in Boca Raton, Cape Coral, Naples, Clearwater, Gainesville, Jacksonville,
Orlando, Panama City, Pensacola, Sarasota, Tallahassee and New Jersey.
WE OFFER
SOLUTIONS
TO YOUR UNPAID
AUTO CLAIMS.
Welcome to Florida. The best-selling author of The Swamp: The Everglades, Florida, and the Politics
of Paradise explains how the impenetrable morass that was southern Florida developed into a modern
megalopolis. It’s a story of visionaries and scoundrels, big-government projects and unintended
consequences.
Understand the history of the Everglades and the development of America’s last frontier. Describe the
history of the levees and canals that converted half of the Everglades into sprawling suburbs and spurred
the growth of the economy for the State of Florida. Compare the ecological mess that was created and
the political environment that contributed to the Everglades as we know it today.
PREREQUISITES/PRE-WORK: None
TOOLS AND TAKEAWAYS: The transformation of America’s last frontier and the fight to restore the
Everglades has some lessons for health reform in the 21st century.
SPEAKER:
Mike Grunwald, Senior National Correspondent, TIME
DAY AT A GLANCE
1:00 pm – 4:00 pm
PRE-CONFERENCE
SESSION
5:00 pm – 6:15 pm
OPENING KEYNOTE
ADDRESS
6:30 pm – 8:00 pm
“THE SWAMP”
WELCOME RECEPTION
AT THE MANGROVE
POOL
NOTE: Room assignments
are subject to change.
Please check on-site
signage for changes.
SUNDAY FEBRUARY 24
CPE 3.5
CPE 1.5

Monday, February 25TH
6:00 – 7:00 pm Exhibit Hall
The year is 1927 and today Seaboard Air Lines is launching its
new luxury train “The Orange Blossom Special” which provides
direct access to Southwest Florida via Naples. Pick up your ticket
to board the Inaugural Journey from any Dixon Hughes staff
member or at various locations throughout the Exhibit Hall.
Join us for a variety of beverages and appetizers which highlights
the ofﬁcial fruit of the State of Florida.
Cocktail Reception
ADMIT ONE
M O N D A Y E V E N T S
BREAKFAST
Exhibit Hall
7:00 am – 8:30 am
KEYNOTE INTRODUCTION KEYNOTE ADDRESS
Royal Palm 1 - 3
8:30 am – 10:15 am
PANEL DISCUSSION
LEADING IN AN ERA OF CHANGE
Royal Palm 1 - 3
10:45 am – 12:00 pm
LUNCH
Sunset Deck
12:00 pm – 1:30 pm
PROVIDER LUNCHEON (Invitation Only)
THE IMPACT OF HEALTH REFORM
ON THE REVENUE CYCLE
Acacia 1 - 3
12:00 pm – 1:30 pm
GENERAL SESSION
MARKET FORCES DRIVING CHANGE
Royal Palm 1 - 3
1:30 pm – 2:30 pm
PANEL DISCUSSION
DIXIE’S CHANGING HEALTHCARE LANDSCAPE
Royal Palm 1 - 3
2:30 pm – 4:30 pm
ORANGE BLOSSOM SPECIAL COCKTAIL RECEPTION
Exhibit Hall
6:00 pm – 7:00 pm
1927 SPEAKEASY
Vista Ballroom
7:00 pm – 10:00 pm
Joseph J. Fifer
President and CEO, Healthcare Financial Management Association
MONDAY KEYNOTE INTRODUCTION
THE VALUE JOURNEY
Ralph Lawson is the voluntary Chair of the Healthcare Financial Management Association (HFMA) during the 2012-13 term, beginning
June 1, 2012. Mr. Lawson is Executive Vice President and Chief Financial Officer, Baptist Health South Florida, Coral Gables, Florida.
A member of HFMA since 1980, Lawson has served the Association nationally on HFMA’s Board of Directors and as a member
of the Executive Committee, the Audit Finance Committee, the National Advisory Councils, and the National Matrix. He is also
actively involved with the Florida Chapter and is a past-president of the Colorado Chapter. Mr. Lawson, a Fellow of HFMA and a
Certified Public Account, received his Bachelor of Business Degree (Cum Laude) from the University of Colorado School of Business,
Boulder, Colorado, and his Master’s Degree of Business Administration (with distinction) from the Wharton School of the University of
Pennsylvania, Philadelphia, Pennsylvania.
Joseph J. Fifer, FHFMA, CPA, is president and chief executive officer of the Healthcare Financial Management Association. HFMA
provides the resources healthcare organizations need to achieve sound fiscal health in order to provide excellent patient care. With
more than 39,000 members, HFMA is the nation’s leading membership organization of healthcare finance executives and leaders.
Prior to assuming this position in June 2012, Fifer spent 11 years as vice president of hospital finance at Spectrum Health, in Grand
Rapids, Mich. Fifer also served as Chair of the HFMA Board of Directors in 2006-07. An HFMA member since 1983, Fifer served as
a chapter president and for two terms as an HFMA board member. He has been a keynote speaker on healthcare finance and reform
for organizations including the Center for Medicare Medicaid Innovation and The Governance Institute. His industry insights have
been featured in Forbes, Business Week, The Wall Street Journal, and other leading publications.
Ralph Lawson
National Chair, HFMA Executive Vice President and CFO, Baptist Health South Florida
MONDAY KEYNOTE ADDRESS
INNOVATION
CPE 1.0
CPE 1.0
SUNDAY OPENING KEYNOTE ADDRESS 5:00 PM - 6:15 PM
Royal Palm 1 - 3
MONDAY FEBRUARY 25

CPE 1.0 Acacia 1 - 3
BY INVITATION ONLY, AN INTERACTIVE PEER DISCUSSION WITH HFMA
Moody’s Industry outlook for 2013 for US Not for Profit Healthcare remains negative according to their January 22, 2013
report. Reasons for this include deceleration of revenue due to Federal cuts in healthcare spending, limited reimbursement from the
commercial sector and a slow economy that continues to impact patient volumes. Given the twin pressures of Health Reform and a
tight economy, it is critical for providers to lower healthcare service costs and create an efficient and effective revenue cycle.
This interactive discussion facilitated by Suzanne Lestina from HFMA, will allow all (invited??) attendees to interact with their peers,
and discuss the most pressing industry issues healthcare providers face. Attendees will be given topic ideas that are most challenging
to their organizations and working with their peers, discuss the impacts and barriers and identify solutions to these top challenges.
SPEAKER:
Suzanne Lestina, Director, Revenue Cycle MAP, HFMA
Royal Palm 1 - 3
Royal Palm 1 - 3
Royal Palm 1 - 3
DAY AT A GLANCE
7:00 am – 8:30 am
BREAKFAST
8:30 am – 10:15am
MONDAY KEYNOTE
INTRODUCTION
MONDAY KEYNOTE
ADDRESS
10:15 am – 10:45 am
BREAK
10:45 am – 12:00 pm
PANEL DISCUSSION
12:00 pm – 1:30 pm
LUNCH
12:00 pm – 1:30 pm
PROVIDER LUNCHEON
(By Invitation Only)
1:30 pm – 2:30 pm
GENERAL SESSION
2:30 pm – 4:30 pm
PANEL DISCUSSION
6:00 pm – 7:00 pm
ORANGE BLOSSOM
SPECIAL COCKTAIL
RECEPTION
7:00 pm – 10:00 pm
1927 SPEAKEASY
MONDAY
CPE 1.0
CPE 1.0
CPE 1.5
Royal Palm 1 - 3CPE 1.0
All eyes are on implementation of the Affordable Care Act (ACA), particularly state health insurance exchanges and Medicaid
expansion. But the ACA is not really the SOURCE of change; it’s better understood as the PRODUCT of a changing marketplace.
Understanding the forces at play in the market will help professionals anticipate future trends in healthcare reform.
AFTER THIS SESSION, YOU WILL BE ABLE TO:
• Understand the connection between market forces and major themes of the ACA
• Identify the primary market forces operating independently of federal laws and regulations
• Evaluate the implications of these market forces on your organization
PREREQUISITES/PRE-WORK:
• Basic understanding of the Affordable Care Act, particularly with respect to reimbursement changes
TOOLS AND TAKEAWAYS:
Strategic understanding of market forces driving current and future reimbursement changes
SPEAKER:
J. Thornton Kirby, JD, FACHE, President CEO, South Carolina Hospital Association
MONDAY FEBRUARY 25 MONDAYMONDAY FEBRUARY 25THE VALUE JOURNEY 8:30 AM
INNOVATION 8:30 AM
LEADING IN AN ERA OF CHANGE 10:45 AM
The second anniversary of the Patient Protection and Affordable Care Act has passed, and at no time in
recent history has the U.S. healthcare market been in such a state of flux. But through the pandemonium,
a consistent call to action has emerged. Efforts are underway to align the incentives of the government,
hospitals, physicians, insurance companies, employers and patients to solve a ubiquitous problem:
healthcare costs too much in the United States – the second-place country is not even close. Unfortunately, the
Affordable Care Act did not address America’s healthcare cost problem, so market forces are taking over.
• Discuss the healthcare industry transformation from volume based to value based reimbursement
methodologies.
• Develop strategies to survive and thrive in the pay for performance model using cutting edge
collaborative payment arrangements.
• Describe action steps for using innovation as a change agent to introduce new business models that
will require different skill sets and attitudes.
Basic knowledge of the Patient Protection and Affordable Care Act
Strategies necessary to survive and thrive under the “new normal” and using technology as a fundamental
change agent to positively impact the value equation: Quality/Cost=Value.
SPEAKER:
Ralph Lawson, National Chair, HFMA and Executive Vice President and Chief Financial Officer, Baptist
Health South Florida
Healthcare leaders from a diverse array of organizations share their perspectives on the challenges and
opportunities associated with the industry’s ongoing transformation from volume to value.
MODERATOR
Joseph J. Fifer, President CEO, HFMA
PANELISTS:
Ralph Lawson, National Chair, HFMA and Executive Vice President and Chief Financial Officer, Baptist Health
South Florida; Mary Mirabelli, Vice President, Clinical Services Group and Chief Project Officer, HCA; Kerry
Gillespie, Executive Vice President, Health Management Associates; David Wildebrandt, President, Baptist
Hospital, Pensacola.
MARKET FORCES DRIVING CHANGE 1:30 PM
CPE 2.0 Royal Palm 1 - 3
This Panel Presentation will compare and contrast the changing healthcare market in each of our 5 Dixie Conference states,
Alabama, Florida, Georgia, South Carolina and Tennessee. Our Panelist are Senior Executives from each States’ Hospital
Association and will offer insight into unique drivers of change within their own State and what it will mean to acute care providers.
Panelists will address State-level strategies, detail their concerns about the 2013 Legislative Agenda, and offer a view on the post-
election landscape.
AFTER THIS SESSION ATTENDEES WILL BE ABLE TO:
• Identify drivers of change that will alter the delivery of Medicaid
• Understand how demographics shape each State’s Legislative Agenda and why Federal State mandates impact providers
unevenly
• Learn how innovative care management practices have already positively impact both quality
and cost
• Update on physician alignment, consolidation and pressures on Tax Exempt Status within each state
Basic understanding of reimbursement methodology and importance of Payer Mix to the acute care provider
MODERATOR:
Ivy Bibler, Senior Vice President Senior Client Manager, Bank of America Merrill Lynch’s Healthcare and Institutions Group
PANELISTS:
Bruce Rueben, President, Florida Hospital Association; Glenn Pearson FACHE, Executive Vice President, Georgia Hospital
Association; Thornton Kirby, President and CEO, South Carolina Hospital Association; Mike Horsley, President and CEO, Alabama
Hospital Association; Craig Becker, President, Tennessee Hospital Association
DIXIE’S CHANGING HEALTHCARE LANDSCAPE 2:30 PM
THE IMPACT OF HEALTH REFORM ON THE REVENUE CYCLE 12:00 PM
Value is driving a fundamental reorientation of the healthcare system. To successfully manage the transition,
healthcare organizations should organize their efforts around driving value for care purchasers. In this
presentation, HFMA President and CEO Joe Fifer will discuss strategies for improving value and share highlights of
HFMA’s research findings on organizational road maps for value-driven health care.
• Discuss stakeholder perspectives on value.
• Develop strategies for improving value delivered to care purchasers.
• Describe action steps for achieving value-driven health care.
Basic knowledge of the healthcare delivery system and payment models
Organizational road maps for value-driven health care
SPEAKER:
Joseph J. Fifer, President and CEO, Healthcare Financial Management Association

DIXIE INSTITUTE 201324
T U E S D A Y E V E N T S
Royal Palm 1 - 3
BREAKFAST
Exhibit Hall
7:00 am – 8:30 am
KEYNOTE ADDRESS
Royal Palm 1 - 3
8:30 am – 9:45 am
GENERAL SESSION REIMBURSEMENT UPDATE
Royal Palm 1 - 3
10:15 am – 11:30 am
LUNCH
Sunset Deck
11:30 am – 1:30 pm
BREAKOUT SESSIONS
See Locations Below
1:30 pm – 2:30 pm
Royal Palm 1
How to Incorporate Bundling into the Revenue Cycle
Royal Palm 2
A Real Life Lesson From the Field How a Community Based Health
System Re-defined It’s Strategy and Initiated Change in Response to
the Paradigm Shift, Part 1
Royal Palm 3
Preserving Managing Your Tax Exemption: An Operational
Perspective, Part 1
Acacia 1 - 3
ICD–10: “Working Collaboratively with Providers, Clearinghouses
and Payers in Preparing for the ICD–10 Transition”, Part 1
2:30 pm – 3:30 pm
Royal Palm 1
Optimizing Third Party Recovery in the Healthcare Reform Climate
Royal Palm 2
A Real Life Lesson From the Field How a Community Based Health
System Re-defined It’s Strategy and Initiated Change in Response to
the Paradigm Shift, Part 2
Royal Palm 3
Preserving and Managing Your Tax Exemption: An Operational
Perspective, Part 2
Acacia 1 - 3
ICD–10: “Working Collaboratively with Providers, Clearinghouses
and Payers in Preparing for the ICD–10 Transition”, Part 2
4:00 pm – 5:00 pm
Royal Palm 1
Measurement, Accountability, Discipline – A “MAD” Approach to
Revenue Cycle Performance
Royal Palm 2
Physician Compensation: An Essential Component of an Effective
Mergers and Acquisitions Strategy – A Unique Combination of
National Lessons Learned from the Rural Hospital Perspective
Royal Palm 3
Implementing Section 501(r): Best Practices and Pitfalls on the Road
to Compliance
Acacia 1 - 3
Emerging Trends and the Future of Healthcare Capital Markets
DINNER AT LEISURE
5:30 pm – 8:00 pm
COCKTAILS AT “THE BAR”
8:00 pm – 10:00 pm
Susan L Turney, MD, MS, FACP, FACMPE
President and CEO, MGMA-ACMPE
TUESDAY KEYNOTE ADDRESS
MGMA-ACMPE: SUCCESSFUL MEDICAL PRACTICE MANAGEMENT
Dr. Turney is President and CEO of MGMA-ACMPE, the premier membership association for professional administrators and leaders
of medical group practices, with 22,500 members who represent 13,600 organizations nationwide in which approximately
280,000 physicians currently practice. MGMA-ACMPE seeks to improve healthcare delivery with the advancement of members
and their organizationsthrough advocacy, certification, networking and education. Dr. Turney earned her Fellowship in the American
College of Medical Practice Executives (FACMPE) in 2005 and recently debuted on Modern Healthcare/Modern Physician’s list of
Top 50 Most Influential Physician Executives in 2012 at number 11.
CPE 1.5
TUESDAY FEBRUARY 26
COVERAGE MATTERS
Eligibility Services
Medical Prior Authorization Review
REVENUE MATTERS
Coding Services
Charge Capture Review
Charge Description Master Audits
PAYMENT MATTERS
Receivables Management
Clinical Denials Management
Clinical Audit Reviews
Managed Care Contracting Support
Post Payment Recovery
People matter. Money matters.
That’s a code we live by.
Reimbursement Matters.
Hospitals exist to serve the people of their communities in extraordinary ways. It’s the
passion of everyone who works there. But to accomplish anything takes revenue—the
lifeblood of any business. Every drop is precious.
Adreima’s intricately-organized teams of clinical, ﬁnancial and eligibility experts
navigate complex reimbursement matters to assure appropriate reimbursement and
mitigate risk for hospitals and the communities they serve.
Southeastern Regional Headquarters
4500 Salisbury Road, Suite 460
J a c k s o nv i l l e, F l o r i d a 3 2 2 1 6
adreima.com | (904)720-3030
..................................
C
M
Y
CM
MY
CY
CMY
K

Royal Palm 1CPE 1.0
Royal Palm 1 - 3
Royal Palm 1 - 3
MONDAYTUESDAY FEBRUARY 26 TUESDAY FEBRUARY 26MGMA-ACMPE: SUCCESSFUL MEDICAL PRACTICE MANAGEMENT 8:30 AM BREAKOUT SESSIONS (CONTINUED FROM PREVIOUS PAGE)
DAY AT A GLANCE
7:00 am – 8:30 am
BREAKFAST
8:30 am – 9:45 am
TUESDAY KEYNOTE
ADDRESS
9:45 am – 10:15 am
BREAK
10:15 am – 11:30 am
GENERAL SESSION
11:30 am – 1:30 pm
LUNCH
1:30 pm – 2:30 pm
BREAKOUT SESSIONS
2:30 pm – 3:30 pm
BREAKOUT SESSIONS
3:30 pm – 4:00 pm
BREAK
4:00 pm – 5:00 pm
BREAKOUT SESSIONS
5:30 pm - 8:00 pm
DINNER AT LEISURE
8:00 pm - 10:00 pm
COCKTAILS
AT “THE BAR”
CPE 1.5
CPE 1.5
Royal Palm 2CPE 1.0
Royal Palm 3CPE 1.0
Learn how to evaluate a medical practice’s financial viability and how to use financial incentives, shared
governance and performance benchmarks to optimize the financial performance of a health system
owned medical practice. Attendees will understand the differences between “paper” and “real” losses
when medical practices function within a health system and learn how integrating a physician enterprise
in the health system will be critical in the future healthcare environment.
• Describe what contributes to profitability in health system owned medical practices
• Understand how the physician enterprise positions your health system for future success
Basic understanding of the financial systems within a medical practice
Inventory of the financial and non-financial metrics an executive can use to benchmark a medical
practice’s revenue cycle, cost efficiency, and profitability.
SPEAKER:
Susan L. Turney, MD, President and CEO, MGMA-ACMPE Management Association
REIMBURSEMENT UPDATE 10:15 AM
Mr. Barry will provide an update on Medicare coverage, payment and compliance issues, including, as
time permits: Any Medicare legislation that Congress may to pass now that we are past the “fiscal cliff”;
Status of sequestration; Material changes made in the final OPPS and physician fee schedule regulations
for 2013; Hospital appeal opportunities including rural floor budget neutrality, various DSH issues, and
netting of provider taxes against additional Medicaid payments; and preserving appeal rights
• You will be aware of recent legislative and regulatory changes that affect your facility or healthcare system.
• You will also be aware of appeal opportunities available to your organization and the chances of success.
• You will learn how best to protect appeal rights to avoid dismissals on jurisdictional grounds.
A basic understanding of Medicare reimbursement methodologies for hospitals, including the outpatient
(outpatient prospective payment system) payments.
Medicare coverage update and strategic approaches to protecting appeal rights.
SPEAKER:
Dennis M. Barry, Partner, King Spalding
BREAKOUT SESSIONS 1:30 PM
HOW TO INCORPORATE BUNDLING IN THE REVENUE CYCLE
Anticipate and overcome potential hurdles in implementing bundled or other alternative payment
agreements through this review of alternative payment models. This session will address the impact of
bundled payment methodologies on current basic revenue cycle processes, technology challenges, and
business office and payor relationships through a review of example models.
• Prepare and communicate effectively with contractors as you enter into agreements for alternative
payment methodologies that will impact the revenue cycle.
• Analyze how current market opportunities will impact existing processes and relationships.
• Assess practical revenue cycle risks associated with alternative payment methodologies and learn
how to mitigate them before implementation.
• Understand specific limitations of some key managed care payers.
General knowledge of revenue cycle operations and reimbursement methodologies
Revenue cycle alternative payment methodology implementation tools and flow chart
SPEAKERS:
Leonard Kalm, Vice President Managed Care, HCA and Shannon Dauchot, Senior Vice President Corporate Operations Client
Relations, Parallon Business Solutions
A REAL LIFE LESSON FROM THE FIELD: HOW A COMMUNITY BASED HEALTH SYSTEM RE-DEFINED
IT’S STRATEGY AND INITIATED CHANGE IN RESPONSE TO THE PARADIGM SHIFT, PART 1
NCH Healthcare is a private not for profit healthcare system in Naples Florida. NCH has 684 licensed beds which are split between two
hospitals NCH-Downtown Campus andNCH-North Naples Campus. NCH is rated as A2 by Moody’s and was the first hospital in Florida
to become a member of the Mayo Clinic Care Network. During its 54 year history prior to 2010, NCH employed very few physicians,
instead focusing on being the community’s leading provider of inpatient care. As a consequence in 2009 as a system, approximately
76% of NCH’s net revenue came from inpatient services and 24% came from outpatient services. Starting in the latter part of 2009, the
management team, recognizing that the healthcare system was not well positioned in the outpatient arena, launched a strategic initiative
that included the purchase of four cardiology practices, an outpatient catheterization lab, and the community’s largest multi-specialty
physician practice. This initiative when fully implemented resulted in the adding 67 physicians, 20 midlevel providers, 350 “support”
personnel and roughly $53M in new outpatient revenue. These transactions brought NCH’s outpatient revenue to 36% of total net patient
revenue.
• Discuss stakeholder perspectives on purchasing physician practices.
• Develop strategies for merging cultures between the inpatient hospital team and the physician practice team.
• Describe action steps for involving subject matter experts for legal, valuation and compensation arrangements and creating
transparency during the transaction.
Basic knowledge of compensation arrangements between hospitals and physicians
Lessons learned during the launch of this strategic initiative and action steps for addressing the winner’s curse, the Monday morning
quarterbacks, the culture collision, and the move to the new model of the future
MODERATOR:
Gary Scott Davis, Partner, McDermott, Will Emery
PANELISTS:
Dr. Allen Weiss, Chief Executive Officer, NCH Healthcare System; Vicki Orr, Chief Financial Officer, NCH Healthcare System; Kevin
Cooper, Esq., Chief of Staff and General Counsel, NCH Healthcare System
PRESERVING AND MANAGING YOUR TAX EXEMPTION: AN OPERATIONAL PERSPECTIVE, PART I
With the changes to the law made by the Patient Protection and Affordable Care Act of 2010, legislative changes in state tax laws and
increased audit scrutiny by the IRS and state governmental agencies the tax-exempt status of hospitals are at risk. Illinois is setting the trend
of revoking state tax exemptions for property and sales/use tax. Sandy Kraiss of the Illinois Hospital Association was directly involved with
crafting the 2012 tax exemption and charity legislation flowing from the landmark Provena Medical Center case. Lea McLaughlin, Baptist
Pensacola will review with us their recent 3 year IRS examination process and issues. Lea will discuss the issues the IRS challenged and
how they handled the examination; as well as discuss how they implemented new internal controls and processes around the tax function.
John Woodhull with Crowe Horwath will discuss the 501(r) regulations, best practice CHNA Reports and how you can use Form 990 as a
business case to support, preserve and manage your tax-exemption.
• Discuss specifics of the 2012 legislation specifically the 501(r).
• Develop strategies, controls and processes for preparing for Government Audits.
• Describe best practices for completing the Community Health Needs Assessment, Form 990 in developing the business case to support
tax-exempt status business case to support tax-exempt status.
Basic knowledge of proposed regulations and guidance regarding the requirements for charitable hospital organizations relating to
financial assistance and emergency medical care policies, charges for certain care provided to individuals eligible for financial assistance,
and billing and collections.

BREAKOUT SESSIONS 1:30 PM (CONTINUED FROM PREVIOUS PAGE)
DAY AT A GLANCE
7:00 am – 8:30 am
BREAKFAST
8:30 am – 9:45 am
TUESDAY KEYNOTE
ADDRESS
9:45 am – 10:15 am
BREAK
10:15 am – 11:30 am
GENERAL SESSION
11:30 am – 1:30 pm
LUNCH
1:30 pm – 2:30 pm
BREAKOUT SESSIONS
2:30 pm – 3:30 pm
BREAKOUT SESSIONS
3:30 pm – 4:00 pm
BREAK
4:00 pm – 5:00 pm
BREAKOUT SESSIONS
5:30 pm - 8:00 pm
DINNER AT LEISURE
8:00 pm - 10:00 pm
COCKTAILS
AT “THE BAR”
TUESDAY FEBRUARY 26
Royal Palm 1
Royal Palm 1
Acacia 1 - 3CPE 1.0
Royal Palm 2CPE 1.0
Royal Palm 3CPE 1.0
MEASUREMENT, ACCOUNTABILITY, DISCIPLINE: A “MAD” APPROACH TO REVENUE CYCLE PERFORMANCE
This session will incorporate the principles of measurement, accountability, and discipline to illustrate how to develop a sustained approach
to a high performing revenue cycle. In today’s “magic pill” society, leaders must realize and accept that performance and profitability are
not achieved by quick fixes, but by a measured, accountable, disciplined effort. Attendees will learn how to identify and track problem
areas through KPI measurement, ensure all areas are held accountable for their measured performance, and incorporate a disciplined
approach to process management. Real examples will be used from East Alabama Medical Center’s experience in managing revenue
cycle performance.
• Recognize how a lack of measurement, accountability, and discipline will kill revenue cycle performance and overall profitability.
• Examine your own revenue cycle to determine where measurement, accountability, and discipline can be implemented.
• Explore tips and strategies for effective implementation of the “MAD” principles.
Basic understanding of hospital revenue cycle structure.
Understanding of “MAD” principles and their application.
SPEAKERS:
LeAnne Moran, Revenue Cycle Director, East Alabama Medical Center and Daniel Bergantz, Director Revenue Cycle Advisory Services,
PNC Healthcare
CPE 1.0
PHYSICIAN COMPENSATION: AN ESSENTIAL COMPONENT OF AN EFFECTIVE MERGERS AND ACQUISITIONS STRATEGY:
A UNIQUE COMBINATION OF NATIONAL LESSONS LEARNED FROM THE RURAL HOSPITAL PERSPECTIVE
The changing state of the industry requires new thinking when it comes to one of the most important and controversial components to
physician employment – physician compensation. Learn how to find the right risk/balance for physician compensation in an effort to
address rising investments that have resulted from the flood of practice acquisitions and the growing level of physician employment have
hospitals trying to. Discuss how quality should be measured and factored into the compensation model as the shift in payment models
creates new challenges for both hospitals and physicians.
• Understand the market factors driving the increase in MA activity
• Prioritize the four key deal components
• Identify the success factors that support a long-term sustainable model
• Apply quality incentives as an additional way to align priorities as the paradigm shifts
All attendees expected to be eligible, no pre-requisites applicable.
Methodologies for evaluating MA opportunities and constructing physician compensation models geared to promote financial and
strategic objectives.
SPEAKERS:
Tim Murphy, Vice President, Physician Practice Development, LifePoint Hospitals and Eric Passon, Senior Vice President Financial
Operations, Southwind
PRESERVING AND MANAGING YOUR TAX EXEMPTION: AN OPERATIONAL PERSPECTIVE, PART 2
Panel discussion continued.
BREAKOUT SESSIONS 2:30 PM (CONTINUED FROM PREVIOUS PAGE) TUESDAY FEBRUARY 26
PRESERVING AND MANAGING YOUR TAX EXEMPTION: AN OPERATIONAL PERSPECTIVE, PART I
(continued)
Knowledge of new Illinois legislation requiring hospitals to meet a test for tax exemption. Examples of
financial assistance policies and determining presumptive eligibility. Cross-walk template to reconcile
Form 990, financial statements and cost reports to support, preserve and manage your tax-exemption.
MODERATOR:
Cindy Kushner, Tax Partner, Crowe Horwath, LLP
PANELISTS:
Sandy Kraiss, Senior Director, Finance, Illinois Hospital Association; Lea McLaughlin, Tax Manager,
Baptist Pensacola and John Woodhull, National Tax, Exempt Organization, Crowe Horwath LLP
ICD–10: “WORKING COLLABORATIVELY WITH PROVIDERS, CLEARINGHOUSES AND PAYERS IN
PREPARING FOR THE ICD-10 TRANSITION”, PART 1
This panel will discuss the importance of providers, clearinghouses, and payers working collaboratively to
accomplish end-to-end testing of claims in preparation for the ICD10 transition. This exercise will benefit
everyone in analyzing the coding, billing, transport, adjudication and remittance of ICD10 claims, and
ultimately the impact it will have on reimbursement, financial accuracy and quality reporting. Additionally
the findings from this end-to-end testing also identify deficiencies or short falls in the level of specificity
within the provider’s clinical documentation.
MODERATORS:
Marie Lydick, Supervisor IT-Revenue Management, Baptist Health South Florida; Kim Griffin-Hunter,
Partner-Southeast Healthcare Leader, Deloitte Touche LLP
PANELISTS:
Ross Lippincott, Vice President, United Healthcare’s Provider and Network Service Operation; Ann
Chenoweth, Senior Director of Industry Relations, 3M Health Information Systems; Lee Ratliff, Clinical
Business Technology Consultant, Baptist Health South Florida; Gale Scott, EDI Regulatory Compliance
Administrator, Tampa General Hospital; George Vancore Jr., Sr. Manager – Compliance Portfolio,
Delivery Systems, Florida Blue; Joe Gonzalez, Senior Vice President, Secure EDI
OPTIMIZING THIRD PARTY RECOVERY IN THE HEALTHCARE REFORM CLIMATE
Learn the advantages to building a successful Third Party Recovery Program in the Healthcare Reform
Climate. This session will cover why Third Party Recovery is increasingly important, and how to build
a program that maximizes your recovery while not conflicting with certain provisions of the Healthcare
Reform Law. Example cases from Gwinnett Medical Center in Lawrenceville GA, will be featured.
• Learn challenges Hospitals face in attempting to collect from third parties in the face of Healthcare
Reform and how to address those challenges.
• Learn how to build an effective third party recovery system, from the front to the back end.
• Learn why now more than ever it is necessary to maximize your third party recovery.
SPEAKERS:
Cathy Dougherty, FHMA AVP Revenue Management, Gwinnett Hospital System, Inc. and Elizabeth
Richards, Attorney, Clinton A. Harkins, P.C.
Acacia 1 - 3CPE 1.0
CPE 1.0
A REAL LIFE LESSON FROM THE FIELD: HOW A COMMUNITY BASED HEALTH SYSTEM RE-DEFINED
IT’S STRATEGY AND INITIATED CHANGE IN RESPONSE TO THE PARADIGM SHIFT, PART 2
Royal Palm 2CPE 1.0
ICD–10: “WORKING COLLABORATIVELY WITH PROVIDERS, CLEARINGHOUSES AND PAYERS
IN PREPARING FOR THE ICD–10 TRANSITION”, PART 2

Jason Hwang, M.D., M.B.A.
Co-Founder, Innosight Institute and Co-Author,The Innovator’s Prescription: A Disruptive Solution for Health Care
TUESDAY KEYNOTE ADDRESS
THE INNOVATOR’S PRESCRIPTION
Jason Hwang, M.D., M.B.A. is an internal medicine physician. Together with Professor Clayton M. Christensen of Harvard Business
School and the late Jerome H. Grossman of Harvard Kennedy School of Government, Dr. Hwang co-authored “The Innovator’s
Prescription: A Disruptive Solution for Health Care” (McGraw-Hill, January 2009), which is the American College of Healthcare
Executives 2010 Book of the Year and recipient of the 2011 Health Service Journal Circle Prize for Inspiring Innovation.
Dr. Hwang previously co-founded and was the Executive Director of Healthcare at Innosight Institute, a non-profit social innovation
think tank. He also taught as chief resident and clinical instructor at the University of California, Irvine, where he received multiple
recognitions for his clinical work. He has also served as a clinician with the Southern California Kaiser Permanente Medical Group and
the Department of Veterans Affairs Medical Center in Long Beach, California. Dr. Hwang received his B.S. and M.D. from the University
of Michigan and his M.B.A. from Harvard Business School.
W E D N E S D A Y E V E N T S
Royal Palm 1 - 3
CPE 1.5
WEDNESDAY FEBRUARY 27
DAY AT A GLANCE
7:00 am – 8:30 am
BREAKFAST
8:30 am – 9:45 am
TUESDAY KEYNOTE
ADDRESS
9:45 AM – 10:15 am
BREAK
10:15 am – 11:30 am
GENERAL SESSION
11:30 am – 1:30 pm
LUNCH
1:30 pm – 2:30 pm
BREAKOUT SESSIONS
2:30 pm – 3:30 pm
BREAKOUT SESSIONS
3:30 pm – 4:00 pm
BREAK
4:00 pm – 5:00 pm
BREAKOUT SESSIONS
5:30 pm - 8:00 pm
DINNER AT LEISURE
8:00 pm - 10:00 pm
COCKTAILS
AT “THE BAR”
TUESDAY FEBRUARY 26
BREAKFAST
Exhibit Hall
7:00 am – 8:30 am
GENERAL SESSION
KNOW THY VENDOR: HOW WELL DO YOU?
Royal Palm 1 - 3
8:30 am – 9:30 am
PANEL DISCUSSION
OUTSOURCING BUSINESS OFFICE OPERATIONS –
BENEFITS AND BEST PRACTICES
Royal Palm 1 - 3
9:45 am – 11:00 am
KEYNOTE ADDRESS
THE INNOVATOR’S PRESCRIPTION
Royal Palm 1 - 3
11:15 am – 12:30 pm
EMERGING TRENDS AND THE FUTURE OF HEALTHCARE CAPITAL MARKETS
The healthcare capital markets have gone through drastic changes in the last several years. Bond
insurance and credit enhancement have all but disappeared, and alternatives like direct placements
have emerged with new benefits, but also new risks. As interest rates dipped to new lows last year, some
hospitals have refunded bonds and revisited how to pay for capital projects, but many providers are
still staying away from the debt markets out of concerns about what the future holds. To take advantage
of current market opportunities and maintain access to capital in an unpredictable environment, CFOs
must be current on their structural options and how markets determine terms and pricing. Moderated by
HFA Partners, an independent financial advisory firm, hospital CFOs from five states will discuss what’s
changed in the healthcare debt markets, what structures work, and how different organizations plan to
preserve their financial position and access to capital in the future.
• Discuss the pros and cons of various debt options in today’s environment.
• Develop metrics and strategies for funding new projects and refunding existing debt.
• Apply best practices to preserve and enhance access to capital with rating agencies, investors and
banks.
Basic understanding of tax-exempt bond financing
Lessons learned during the financing process, choosing between debt products, how to manage bond
ratings, when to start the refunding process, what to do with swap liability.
MODERATOR:
Pierre Bogacz, Managing Director, HFA Partners, LLC
PANELIST:
Susan Cornejo, Senior Vice President and Chief Financial Officer, Providence Hospital
Royal Palm 3CPE 1.0
Acacia 1 - 3CPE 1.0
IMPLEMENTING SECTION 501(R): BEST PRACTICES AND PITFALLS ON THE ROAD TO COMPLIANCE
Hospitals face a number of new disclosure and reporting requirements under Section 501(r), passed
as part of the Affordable Care Act. This session will discuss the Section 501(r) requirements regarding
hospitals’ financial assistance and emergency care policies, charge policies, and billing and collections
practices as set forth in the Proposed Regulations issued in June 2012. Presenters will share best practices
and challenges, as well as a practical discussion of implementation pitfalls.
• Identify the requirements for adoption of a financial assistance policy and emergency medical care
policy.
• Understand methods for determining amounts generally billed to patients and how these amounts
relate to charges to patients eligible for financial assistance.
• Comprehend guidelines for implementing extraordinary collection actions that are compliant with
section 501(r).
None
501(r) implementation best practices
SPEAKER:
Amy S. Dosik, Partner, National Exempt Organization Tax Practice, Ernst Young LLP
BREAKOUT SESSIONS 4:00 PM (CONTINUED FROM PREVIOUS PAGE)

GENERAL SESSION - STEALING IN PLAIN SIGHT: KNOW THY VENDOR 8:30 AM
Royal Palm 1 - 3
Royal Palm 1 - 3
Royal Palm 1 - 3
Don’t become a FRAUDian slip: Protect your organization’s bottom line and reduce vendor risk by taking
credentialing beyond the surface into a comprehensive systematic vetting process. Explore how a large
healthcare system identified vendor fraud and is proactively taking steps to manage threats in the future.
• Identify the need for vendor risk management.
• Determine the vendor risk tolerance level at your organization.
• Evaluate your vendor population through automated processes.
• Learn how a more thorough vetting of your vendors helps protect your bottom line.
A basic understanding of risk management.
Strategic approaches to mitigating risks in the vendor selection and vendor retention processes.
SPEAKERS:
Matt Muhart, Senior Vice President Chief Financial Officer, Memorial Healthcare System and
Tom Green, Director, Vendor Risk Management, IMC, Inc.
In today’s environment the outsourcing of business office and revenue cycle management operations is a
strategy that is becoming a larger component of the master plans of many healthcare provider organizations.
The increased complexities and projected financial impact associated with the Affordable Care Act are
driving many providers towards outsourcing strategies that can help them to better navigate the changing
landscape, which includes striving to ensure compliance with the new regulatory guidelines and assisting with
the stabilization of the bottom line during times of reimbursement changes. The practice of outsourcing can
lead to improved results – reduction of Accounts Receivable days, increased cash collections, achievement
of workflow efficiencies, workforce optimization, specialized expertise, access to technological resources,
improved patient relations and the enhancement of overall financial performance. All of these benefits
support better business and healthcare decisions.
• Draw upon an innovative example utilizing a model that is broad in scope (addressing multiple areas
and disciplines of the provider organization) with longer-term objectives in mind.
• Compare a dynamic example, narrow in scope and with more immediate objectives, illustrating how
a multi-faceted solution was created and implemented under extremely tight time constraints in order
to address a highly complex situation with millions of dollars of re-billable revenue at stake.
• Contrast a more traditional business office outsourcing example, but with a different twist as the
outsourcing organization itself actually stems from a large healthcare provider organization, and
draws from its years of experience of supporting its internal facilities.
A basic knowledge of healthcare provider business office operations.
The panel discussion will focus on key drivers that each provider considered when moving to an out-
sourced model, the best practices learned from implementing the model and the outcome derived by
embracing the outsourced model.
MODERATOR:
Melinda Ramsdell, Senior Vice President, Healthcare and Institutions Division, Bank of America Merrill
Lynch
PANELISTS:
Joanne Aquilina, Vice President of Finance/CFO, Bethesda Health; Carmen Voelz, Vice President
Revenue Cycle Managed Services, OptumInsight; Tim Skeldon, CFO, Parrish Medical Center; Merle
Glasgow, Vice President, Sales Marketing, ARx, LLC; Shannon Dauchot, Senior Vice President
Corporate Operations Client Relations, Parallon Business Solutions and Tom Scott, Vice President
Revenue Cycle Operations, LifePoint Hospitals
Learn how disruptive innovations have led to greater affordability and accessibility in other industries, and understand how to apply
the model to predict and prepare for a similar transformation in health care. Review examples of disruptive innovations in health care,
examine the factors that impede disruption, and determine what financial professionals can do to promote innovations that lower costs
and improve care.
• Recognize and foster innovations that will reduce costs and improve the quality and accessibility of health care.
• Anticipate common barriers to disruption in health care and predict which innovations are more likely to succeed.
• Design appropriate financial and organizational structures that encourage disruptive innovation.
None
Health care leaders must understand and foster disruptive innovations to ensure the long-term success of their organizations.
SPEAKER:
Jason Hwang, MD, Co-Founder, Innosight Institute and Co-Author, The Innovator’s Prescription: A Disruptive Solution for Health Care
How much will you lose
to take-backs this year?
You earned it.
Now stop losing it.
As hard as you work to submit clean and
compliant claims, your efforts to receive
reimbursement don’t end there. Payors can
still deny all or parts of a claim. Even worse,
when you undergo a RAC audit by your
region’s Medicare Recovery Auditor, you can
be asked to give back reimbursement you
received as far back as three years ago.
Enter Craneware’s Audit Revenue Recovery
solutions: designed to empower you to
manage payor denials and retain more cash
from RAC and other auditors – ensuring
that you collect and retain all the revenue to
which you are legitimately entitled.
From medical necessity to chargemaster
management to audits and denials, our
range of software solutions helps one in
four U.S. hospitals optimize reimbursement,
increase operational efficiency, and reduce
compliance risk.
craneware.com
Craneware Revenue Integrity Solutions. Focused on Integrity™
Revenue Cycle
ChargemasterToolkit®
Physician RevenueToolkit®
Bill Analyzer
Supply Chain
Pharmacy ChargeLink®
Supplies ChargeLink®
Audit Revenue Recovery
InSight Denials®
InSight Audit®
InSight PaymentVariance
Analyzer®
Access Management
Strategic Pricing
Patient Charge Estimator®
Pricing Analyzer™
InSight Medical Necessity®
Join the Movement at
stoptheleakage.com
Craneware Revenue Integrity Solutions. Focused on Integrity™Craneware Revenue Integrity Solutions. Focused on Integrity™
DAY AT A GLANCE
7:00 am – 8:30 am
BREAKFAST
8:30 am – 9:30 am
GENERAL SESSION
9:30 am – 9:45 am
BREAK
9:45 am – 11:00 am
PANEL DISCUSSION
11:00 am – 11:15 am
BREAK
11:15 am - 12:30 pm
WEDNESDAY
KEYNOTE ADDRESS
WEDNESDAY FEBRUARY 27 KNOW THY VENDOR: HOW WELL DO YOU? 8:30 AM
OUTSOURCING BUSINESS OFFICE OPERATIONS: BENEFITS BEST PRACTICES 9:45 AM
KEYNOTE ADDRESS: THE INNOVATOR’S PRESCRIPTION 11:15 AM WEDNESDAY FEBRUARY 27
CPE 1.0 CPE 1.5
CPE 1.5

HFMA 2013 Dixie Conference Program

Recommended

Recommended

More Related Content

Similar to HFMA 2013 Dixie Conference Program

Similar to HFMA 2013 Dixie Conference Program (20)

Recently uploaded

Recently uploaded (20)

HFMA 2013 Dixie Conference Program