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Roswell Inc Report Card and SEDP Findings 4-25-2016
- 1. City Council Presentation SEDP and Funding Request Discussion Monday, April 25, 2016
- 5. MARKET COMPOSITION RETAI L SERVIC E OFFIC E WAREHOUSE/FL EX 21% Automotive 79% All Other Retail 99% Warehouse
- 6. RETAI L SERVIC E OFFIC E WAREHOUSE/FL EX Roswe ll Alpharett a Sandy Spring s Johns Creek Milton Roswe ll Alpharett a Sandy Spring s Johns Creek Milton DEVELOPMENT SINCE2005 All numbers in square 43% Automotive
- 7. Roswel l Alpharetta Sandy Spring Johns Creek Milto n BUSINESSLICENSES
- 8. BUSINESS SURVEY FINDINGS (346 Responses)
- 9. Other Service Professional, Technical, Retail Trade Health Care, Social Real Estat TOPRESPONSE INDUSTRY SECTORS 65% of All Respondent s
- 10. Small Business = Large Impact 60% < $1M in sales 24% home based businesses 67% have fewer than 5 employees 80% fewer than 10 employees 35% of workers live in Roswell (respondents who reported) 60% of small businesses have more than ¾ workers live in Roswell
- 11. Market Factors 63% primary consumers from outside North Fulton County Market climate factors generally positive in Roswell 27% see transportation as a problem 24% see business regulation as a problem 5% to 12% on all other factors 12% indicated a decline in business since 2012 20% due to scaling back/semi-retirement 25% due to government interference 50% due to market/economy 5% will downsize (workers or space) 10 respondents indicate will leave Roswell Need more/better space Costs (operational/governmental)
- 12. Workforce Opportunities and Challenges 83% of respondents have ¾ workforce as ‘skilled’ 51% indicate need more employees in 3 years Almost all have hourly needs (skilled and unskilled) Perception of unskilled labor worst in market Lowest scores for both quality and availability 17% say workforce a detriment 18% have trained workers using contractors Only 5 have used state programs
- 13. Lack of local supply of labor Other Housing affordability Housing availability Availability of public transportation Inadequate skill sets I have no trouble finding employees What factors contribute to difficulties in recruiting personnel?
- 14. 30% women-owned 27% members of Chamber 55% members of trade organization 144 respondents (42%) want further information from Roswell Inc 60 gave contact information for immediate communication Other Significant Findings
- 15. ROSWELL INC 2015 REPORT CARD
- 17. STRATEGY SUMMARY
- 18. Small Business Development THINGS WE ARE DOING Roswell Business Academy Ombudsman Program Network events Community Connectors THINGS WE WANT TO DO Virtual Incubator Program (RBA phase 2) Mentorship Program Financial Institution Network
- 19. Industry Support THINGS WE ARE DOING Roswell Restaurant Alliance Ombudsman program Site visits Roundtables (auto, health, real estate, professional services, IT) THINGS WE WANT TO DO Target industry recruitment Annual business survey More frequent, proactive site visits Roundtables (hospitality, retail, entertainment)
- 20. Workforce Development THINGS WE ARE DOING RUMC Job Networking partnership Advertising existing programs Ad hoc requests THINGS WE WANT TO DO Provider networking and outreach Industry workforce recruitment events Annual business survey Targeted workforce outreach In-house programs
- 21. Marketing THINGS WE ARE DOING Website Newsletter Video Regional and Local Advertisements THINGS WE WANT TO DO Industry materials Downloadable cut sheets Testimonial book Catalyst site identification Catalyst site asset book Xceligent Software (verified commercial real estate information including comprehensive inventory of commercial properties, historical trends, market analytics, and demographic)
- 22. Networking THINGS WE ARE DOING Roswell Connect Building Opportunity Roswell (real estate professionals luncheon) Roswell Coffee Connect Daily small business connections THINGS WE WANT TO DO Women in Business events Industry specific events (i.e. healthcare, logistics…) Implementation partner events Regional events (North Fulton Opportunity Outlook) Young professional development events
- 23. Community Engagement THINGS WE ARE DOING Roswell Leadership Focus (bi-annual) Economic Development Alliance Council updates Website Report card THINGS WE WANT TO DO Advocate program Economic development 101 Town hall meetings HOA outreach
- 24. Toolbox THINGS WE ARE DOING Marketing state programs (Opportunity Zone) Unified Development Code THINGS WE WANT TO DO Better location/Business resource center CID TAD
- 26. FY2017 Funding Areas Local educational, retention and communication programs, including small business outreach External marketing, outreach and response to opportunities, including regional coordination and planning Administrative and Staffing
- 27. FY2017 Funding Areas Funding Purpose Expense Additional Notes Local educational, retention and communication programs, including small business outreach 198,110 Includes Roswell Leadership Focus, Roswell Restaurant Alliance and Industry Roundtables (auto, health, professional services, IT) External marketing, outreach and response to Economic Development opportunities, including regional coordination and planning 67,088 Includes regional interfacing with Metro Area partners, site selectors, site visits, commercial real estate analysis and trends, regional conferences Administrative and Staffing 511,602 Includes ombudsman support, small business consulting, business community and economic development liaison support
- 28. FY2017 Funding Sources Revenue producing programs expected to continue to grow in FY2017 Corporate and business sponsorships (IncVestors) also anticipated to increase City Support (less funding required from the City in FY2017 budget. If adoption of SEDP recommendations increases FY2017 programming expenses, a mid-year funding request may be required)
- 29. FY2017 Funding Request Total Expense 776,800 Roswell Inc Generated Income 260,800 City Funding Request 516,000* *24,000 less than FY2016