NORTH AMERICA  MARKET UPDATE March 10, 2011 Reykjavik - Iceland
Agenda Economy Industry Trends Research Project Results Overview 2010 North American Opportunities
Economy Dow Jones Industrial Average Wall Street Journal,  February 25, 2011
Economy <ul><li>Unemployment dropped to 8.9%  (March 4, 2011) </li></ul>
Economy <ul><li>Consumer sentiment climbs to 3 year high  (Feb. 25, 2011) </li></ul><ul><li>U.S. grew at 2.8% in 4 th  qua...
Economy <ul><li>Annual CEO bonuses rose nearly 11%  (Nov 14, 2010) </li></ul><ul><li>Treasury: TARP money returned to taxp...
Economy <ul><li>Corporate profits were the highest on record last quarter  (Nov 23, 2010) </li></ul><ul><ul><li>US$1.66 tr...
Economy <ul><li>Starbucks to double store openings on economic recovery  ( Bloomberg.com –  Nov 11, 2010) </li></ul><ul><u...
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends
Industry trends <ul><li>The Meetings Industry direct contribution </li></ul><ul><ul><li>1.8M  corporate and business meeti...
Industry trends <ul><li>Meetings Industry volume. Lodging and attendees </li></ul><ul><ul><li>205M attendees </li></ul></u...
Research Project <ul><li>N. A. ICCA </li></ul><ul><ul><li>1,355 series </li></ul></ul><ul><ul><li>representing 1, 176 orga...
Top Industries
Average No. Attendees
Meeting Facilities
Results Overview 2010
Results Overview 2010 37%
Results Overview 2010 36%
Programs Programs generated in 2010
Pending Programs 24.8% RFPs generated in
North American Opportunities <ul><li>Facts </li></ul><ul><ul><li>an improved economic climate </li></ul></ul><ul><ul><li>a...
North American Opportunities <ul><li>Facts </li></ul><ul><ul><li>steady association market </li></ul></ul><ul><ul><li>reco...
North American Opportunities <ul><li>International potential </li></ul><ul><ul><li>Economy </li></ul></ul><ul><ul><ul><li>...
North American Opportunities <ul><li>What you need to know </li></ul><ul><ul><li>Vast market </li></ul></ul>
North American Opportunities <ul><li>What you need to know </li></ul><ul><ul><li>Segmented and fragmented market </li></ul...
North American Opportunities <ul><li>What you need to know </li></ul><ul><ul><li>Segmented and fragmented market </li></ul...
North American Opportunities <ul><li>What you need to know </li></ul><ul><ul><li>Segmented and fragmented market </li></ul...
North American Opportunities <ul><li>What you need to know about planners </li></ul><ul><ul><li>over worked and under paid...
North American Opportunities <ul><li>How to reach them </li></ul><ul><ul><li>Trade events </li></ul></ul><ul><ul><ul><li>P...
North American Opportunities <ul><li>How to reach them </li></ul><ul><ul><li>Trade events </li></ul></ul><ul><ul><ul><li>M...
North American Opportunities <ul><li>How to reach them </li></ul><ul><ul><li>One-on-One appointments </li></ul></ul>
2011 MCIntl
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North America Market Trends - 2011

  1. 1. NORTH AMERICA MARKET UPDATE March 10, 2011 Reykjavik - Iceland
  2. 2. Agenda Economy Industry Trends Research Project Results Overview 2010 North American Opportunities
  3. 3. Economy Dow Jones Industrial Average Wall Street Journal, February 25, 2011
  4. 4. Economy <ul><li>Unemployment dropped to 8.9% (March 4, 2011) </li></ul>
  5. 5. Economy <ul><li>Consumer sentiment climbs to 3 year high (Feb. 25, 2011) </li></ul><ul><li>U.S. grew at 2.8% in 4 th quarter of 2010, the most in 5 years (Feb 25, 2011) </li></ul>
  6. 6. Economy <ul><li>Annual CEO bonuses rose nearly 11% (Nov 14, 2010) </li></ul><ul><li>Treasury: TARP money returned to taxpayers exceeds US$250 billion (Nov 23, 2010) </li></ul>
  7. 7. Economy <ul><li>Corporate profits were the highest on record last quarter (Nov 23, 2010) </li></ul><ul><ul><li>US$1.66 trillion (annual rate based on third quarter) </li></ul></ul><ul><ul><li>highest figure in 60 years </li></ul></ul><ul><ul><li>growth for seven consecutive quarters </li></ul></ul>
  8. 8. Economy <ul><li>Starbucks to double store openings on economic recovery ( Bloomberg.com – Nov 11, 2010) </li></ul><ul><ul><li>500 new stores – more than one a day! </li></ul></ul><ul><ul><ul><li>100 in the U.S. </li></ul></ul></ul><ul><ul><ul><li>400 overseas </li></ul></ul></ul>
  9. 9. Industry trends
  10. 10. Industry trends
  11. 11. Industry trends
  12. 12. Industry trends
  13. 13. Industry trends
  14. 14. Industry trends
  15. 15. Industry trends
  16. 16. Industry trends
  17. 17. Industry trends
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  20. 20. Industry trends
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  22. 22. Industry trends
  23. 23. Industry trends
  24. 24. Industry trends
  25. 25. Industry trends
  26. 26. Industry trends
  27. 27. Industry trends <ul><li>The Meetings Industry direct contribution </li></ul><ul><ul><li>1.8M corporate and business meetings, trade shows, conventions, congresses, incentive events and other meetings </li></ul></ul><ul><ul><li>US$263B in spending </li></ul></ul><ul><ul><li>1.7M U.S. jobs </li></ul></ul><ul><li>Total Economic Output Meetings Output </li></ul><ul><ul><li>US$907B in total U.S. economic activity </li></ul></ul><ul><ul><li>6.3M U.S. jobs </li></ul></ul>
  28. 28. Industry trends <ul><li>Meetings Industry volume. Lodging and attendees </li></ul><ul><ul><li>205M attendees </li></ul></ul><ul><ul><li>of the 1.8M, 1.3M are classified corporate </li></ul></ul><ul><ul><ul><li>72% corporate </li></ul></ul></ul><ul><ul><ul><li>28% association </li></ul></ul></ul><ul><li>Direct Spending Breakdown </li></ul><ul><ul><li>the meetings industry contributes US$263B in direct spending </li></ul></ul><ul><ul><ul><li>US$151B is meeting planning and production related </li></ul></ul></ul><ul><ul><ul><li>US$112B is travel and tourism related </li></ul></ul></ul>
  29. 29. Research Project <ul><li>N. A. ICCA </li></ul><ul><ul><li>1,355 series </li></ul></ul><ul><ul><li>representing 1, 176 organizations in </li></ul></ul><ul><ul><ul><li>USA </li></ul></ul></ul><ul><ul><ul><li>Canada </li></ul></ul></ul>
  30. 30. Top Industries
  31. 31. Average No. Attendees
  32. 32. Meeting Facilities
  33. 33. Results Overview 2010
  34. 34. Results Overview 2010 37%
  35. 35. Results Overview 2010 36%
  36. 36. Programs Programs generated in 2010
  37. 37. Pending Programs 24.8% RFPs generated in
  38. 38. North American Opportunities <ul><li>Facts </li></ul><ul><ul><li>an improved economic climate </li></ul></ul><ul><ul><li>a recognized meeting industry </li></ul></ul><ul><ul><li>an industry on the rebound </li></ul></ul><ul><ul><ul><li>increase in number of meetings </li></ul></ul></ul><ul><ul><ul><li>improvement of budgets </li></ul></ul></ul><ul><ul><ul><li>ROI </li></ul></ul></ul><ul><ul><ul><li>SMM </li></ul></ul></ul><ul><ul><ul><li>CSR </li></ul></ul></ul><ul><ul><ul><li>shorter lead time </li></ul></ul></ul><ul><ul><ul><li>value </li></ul></ul></ul>
  39. 39. North American Opportunities <ul><li>Facts </li></ul><ul><ul><li>steady association market </li></ul></ul><ul><ul><li>recovering corporate meeting market </li></ul></ul><ul><ul><li>still struggling incentive market </li></ul></ul>
  40. 40. North American Opportunities <ul><li>International potential </li></ul><ul><ul><li>Economy </li></ul></ul><ul><ul><ul><li>Global economy </li></ul></ul></ul><ul><ul><ul><li>Export push </li></ul></ul></ul><ul><ul><li>Associations </li></ul></ul><ul><ul><ul><li>Increase membership </li></ul></ul></ul><ul><ul><ul><li>Market services </li></ul></ul></ul><ul><ul><ul><li>Share knowledge </li></ul></ul></ul><ul><ul><ul><li>Push by members </li></ul></ul></ul><ul><ul><li>Corporations </li></ul></ul><ul><ul><ul><li>Expand global reach </li></ul></ul></ul><ul><ul><ul><li>it’s all about business </li></ul></ul></ul>
  41. 41. North American Opportunities <ul><li>What you need to know </li></ul><ul><ul><li>Vast market </li></ul></ul>
  42. 42. North American Opportunities <ul><li>What you need to know </li></ul><ul><ul><li>Segmented and fragmented market </li></ul></ul><ul><ul><ul><li>over 1M associations </li></ul></ul></ul><ul><ul><ul><ul><li>over 20,000 with offices </li></ul></ul></ul></ul><ul><ul><ul><ul><li>about 1,200 plan international events (about 6%) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>growth of association management companies </li></ul></ul></ul></ul>
  43. 43. North American Opportunities <ul><li>What you need to know </li></ul><ul><ul><li>Segmented and fragmented market </li></ul></ul><ul><ul><ul><li>hundreds of corporations </li></ul></ul></ul><ul><ul><ul><ul><li>flexible decision making process </li></ul></ul></ul></ul><ul><ul><ul><ul><li>corporate procurement dept. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>meeting planners </li></ul></ul></ul></ul><ul><ul><ul><ul><li>strict governance </li></ul></ul></ul></ul><ul><ul><ul><ul><li>strategic meeting management policy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>return on investment or return on objective </li></ul></ul></ul></ul>
  44. 44. North American Opportunities <ul><li>What you need to know </li></ul><ul><ul><li>Segmented and fragmented market </li></ul></ul><ul><ul><ul><li>endless number of intermediaries </li></ul></ul></ul><ul><ul><ul><ul><li>independent meeting planners </li></ul></ul></ul></ul><ul><ul><ul><ul><li>meeting and incentive travel management companies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>online meeting management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>site selection firms </li></ul></ul></ul></ul><ul><ul><ul><ul><li>travel agencies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>third party planners </li></ul></ul></ul></ul>
  45. 45. North American Opportunities <ul><li>What you need to know about planners </li></ul><ul><ul><li>over worked and under paid </li></ul></ul><ul><ul><li>no time to waste </li></ul></ul><ul><ul><li>poor knowledge of geography </li></ul></ul><ul><ul><li>still anxious when planning an international event </li></ul></ul><ul><ul><li>don’t know sq m, and prefer sq ft </li></ul></ul><ul><ul><li>used to hotels and don’t appreciate centers </li></ul></ul><ul><ul><li>need constant support </li></ul></ul><ul><ul><li>want it, now! …. </li></ul></ul><ul><ul><li>… .. and then you wait for them </li></ul></ul>
  46. 46. North American Opportunities <ul><li>How to reach them </li></ul><ul><ul><li>Trade events </li></ul></ul><ul><ul><ul><li>PCMA Annual Meeting: </li></ul></ul></ul><ul><ul><ul><ul><li>January 8 – 11, 2011 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Las Vegas, NV </li></ul></ul></ul></ul><ul><ul><ul><li>AMCInstitute </li></ul></ul></ul><ul><ul><ul><ul><li>February 16 – 18, 2010 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Uncasville, CT </li></ul></ul></ul></ul><ul><ul><ul><li>AIBTM </li></ul></ul></ul><ul><ul><ul><ul><li>June 21 – 23, 2011 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Baltimore, MD </li></ul></ul></ul></ul>
  47. 47. North American Opportunities <ul><li>How to reach them </li></ul><ul><ul><li>Trade events </li></ul></ul><ul><ul><ul><li>MPI WEC </li></ul></ul></ul><ul><ul><ul><ul><li>July 23 – 26, 2011 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Orlando, FL </li></ul></ul></ul></ul><ul><ul><ul><li>ASAE Annual Meeting & Exhibition </li></ul></ul></ul><ul><ul><ul><ul><li>August 6 – 9, 2011 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>St. Louis, MI </li></ul></ul></ul></ul><ul><ul><ul><li>IMEX – America </li></ul></ul></ul><ul><ul><ul><ul><li>October 11 – 13, 2011 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Las Vegas, NV </li></ul></ul></ul></ul>
  48. 48. North American Opportunities <ul><li>How to reach them </li></ul><ul><ul><li>One-on-One appointments </li></ul></ul>
  49. 49. 2011 MCIntl
  50. 50. MCIntl Thank you!
  51. 51. MCIntl

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