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LIMITATIONS OF
ONLINE IDENTITY
DESIGN ‘AFFORDANCES’
 They “direct us to act in certain ways and even be a
certain type of person” (Poletti and Rak 2013)
 We are limited by the standardised forms and templates
that are present on websites and social media platforms
(Smith and Watson 2013)
 The way we act and present ourselves is dictated heavily
by these designs and their limitations (Smith and Watson
2013).
THE ‘QUANTIFIED SELF’
 “The capacity of people to become contributors to Big Data;
they can increasingly contribute their personal data to large
databases” (Smith and Watson 2013).
 Digital systems reduce everything to simple bits of
information to be processed. When we reduce our
humanity to fit in with the requirements of a machine (or a
database, or a piece of software), we lose something of
ourselves (Gauntlett 2011).
OPEN TO MANIPULATION
 Users situate themselves discursively in relation to
context-specific social norms which determine and
constitute identities as subject position.
 They are implicated in sharing their content online,
opening themselves up to identity theft and having their
personal data easily searchable and manipulated.
(Smith and Watson 2013)

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Limitations of online identity

  • 2. DESIGN ‘AFFORDANCES’  They “direct us to act in certain ways and even be a certain type of person” (Poletti and Rak 2013)  We are limited by the standardised forms and templates that are present on websites and social media platforms (Smith and Watson 2013)  The way we act and present ourselves is dictated heavily by these designs and their limitations (Smith and Watson 2013).
  • 3. THE ‘QUANTIFIED SELF’  “The capacity of people to become contributors to Big Data; they can increasingly contribute their personal data to large databases” (Smith and Watson 2013).  Digital systems reduce everything to simple bits of information to be processed. When we reduce our humanity to fit in with the requirements of a machine (or a database, or a piece of software), we lose something of ourselves (Gauntlett 2011).
  • 4. OPEN TO MANIPULATION  Users situate themselves discursively in relation to context-specific social norms which determine and constitute identities as subject position.  They are implicated in sharing their content online, opening themselves up to identity theft and having their personal data easily searchable and manipulated. (Smith and Watson 2013)