What's All the Buzz about Social Networking?


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Presentation given during 2008 SLA Annual Conference, Seattle, Washington.

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  • Session Title: What's all the Buzz about Social Networking Applications? Description: Online social networking services have been around for some time now, with MySpace, Bebo, FaceBook leading the pack, how does this impact the way we currently do our work and support our clientele. How do we bridge "online" time with face time with our users? Biography: Karen Huffman is a strong believer in the need to "experience" life and walk in the shoes of others to internalize knowledge. She recently transferred to National Geographic's Information Systems & Technology (IS&T) division as senior applications and database administration. She previously worked in the Libraries as information architect, application developer, and Web 2.0 integrator for the National Geographic's Corporate Intranet which was selected as one of the top 10 intranets by Nielsen Norman Group for 2007. Karen has worked nearly 23 years at National Geographic, 10 of which have been in the Libraries and now less than a month in IS&T. She also started a business several year's ago called CyberSailors.com where she applies her skills developing solutions for organizations. Karen received an MLS from the University of Maryland and a B.A. in Behavioral Social Sciences/Management from Maryland's University College. For more info, please see my vitae http://www.cybersailors.com/vitae.html .
  • What's All the Buzz about Social Networking?

    1. 1. What’s all the buzz about social networking applications? Karen Huffman ~ [email_address] National Geographic Society 2008 SLA Annual Conference Seattle, Washington June 16, 2008
    2. 2. http://del.icio.us/tag/ 2008SLAKMBuzz
    3. 3. Agenda <ul><li>Perspectives </li></ul><ul><li>Trends </li></ul><ul><li>The Buzz…(or groundswell) </li></ul><ul><li>Walking the talk </li></ul><ul><li>Implications & potentials </li></ul>
    4. 4. 2007 OCLC Report on Social Networking “ To continue to be vital to society , libraries must adopt new objectives. In particular, they must strive to participate with individuals in their cultural activities ; passive, depersonalized service is no longer enough.” Frederick Kilgour, “Evolving, Computerizing, Personalizing,” in American Libraries, February 1972
    5. 5. “ As librarians, our task has always been and remains to use the tools of information technology to serve the needs of information workers or seekers, bearing in mind that all recorded information and its support infrastructure — books and shelves no less than online search engines — is information technology.” (May 2003)
    6. 6. Trends: Today’s Realities <ul><li>Globalization </li></ul><ul><ul><li>Global workforce </li></ul></ul><ul><ul><li>Shifting workplace patterns </li></ul></ul><ul><li>Products and services </li></ul><ul><ul><li>Shorter development cycles </li></ul></ul><ul><ul><li>Increased effort for cross-collaboration </li></ul></ul><ul><li>Decreased budgets </li></ul><ul><ul><li>More with less </li></ul></ul><ul><ul><li>Traditional “meeting” models $$ </li></ul></ul>
    7. 8. Source: Forrester Research (2008): Global Enterprise spending on Web 2.0.
    8. 9. Source: Forrester Research (2008): Features and benefits of online communities.
    9. 10. Source: Forrester Research (2008): Features and benefits of online communities.
    10. 11. http://services.alphaworks.ibm.com/manyeyes/
    11. 12. The Buzz… (or Groundswell)
    12. 13. Features of the Groundswell <ul><li>Micro interactions: Fluidity of communication </li></ul><ul><li>User driven: Living it! Defining it! </li></ul><ul><li>Making connections, building relationships </li></ul><ul><li>Portability across applications </li></ul><ul><li>Profile 2.0: Just-for-me resources </li></ul>
    13. 14. Shifting Paradigms: Micro Interactions “ We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.” ~ David Armano
    14. 16. Portability across Applications nationalgeographic.com/widgets
    15. 17. Connections & Relationships
    16. 18. Profile 2.0: Just-for-Me
    17. 19. Walking the Talk
    18. 20. Social Web & Sense-making Wisdom of the crowds vs. Anarchy of the masses <ul><li>Active participation </li></ul><ul><li>Define the toolsets </li></ul><ul><li>Model best practices </li></ul><ul><li>Establish policies and security models </li></ul><ul><li>Monitor trends </li></ul><ul><li>Learn from our mistakes </li></ul>
    19. 23. NG’s Collectors Corner
    20. 24. Blogs
    21. 26. Portable Apps & RSS Feeds
    22. 27. Digital Dashboards
    23. 28. Second Life
    24. 29. Our Challenge <ul><li>Millions of sandboxes </li></ul><ul><ul><li>Time constraints: 24 hours in a day </li></ul></ul><ul><ul><li>Just “Plurk” </li></ul></ul><ul><li>Expand your knowledge and definitions </li></ul><ul><ul><li>Stretch beyond your comfort zone </li></ul></ul><ul><ul><li>Expect to not have all the answers </li></ul></ul><ul><li>Participatory networks </li></ul><ul><ul><li>Involve others, collaborate </li></ul></ul><ul><ul><li>Accuracy of information </li></ul></ul>
    25. 30. Networks in Social Sites
    26. 32. Localizing Learnings
    27. 33. Ways YOU can get involved today!
    28. 34. Implications & Potentials <ul><ul><li>Interactive/dynamic knowledge exchange, sharing stories @ a global level </li></ul></ul><ul><ul><li>Unanticipated relationships, learnings </li></ul></ul><ul><ul><li>Increased productivity, shorter development cycles, cohesive products </li></ul></ul><ul><ul><li>Marketing opportunities </li></ul></ul><ul><ul><li>Delivery channels for products and services: Just-for-me </li></ul></ul>
    29. 35. Thank you!