The Green Lotus hybrid search engine marketing strategy has proven successful. Organic & Paid Traffic has generated the largest number of leads with the highest Conversion Rates! Following a review of Epic Cruises (River Gambler) requirements, and completing a full competitive marketing analysis, Green Lotus has found that there are at least 3 strong competitors who offer cruise boat rental services in Toronto (Mariposa, Empress and Great Lakes Schooner). The Green Lotus strategy has focused on producing high quality leads, and maximizing the Epic Cruises online marketing budget. Green Lotus has implemented a (Organic & Paid) hybrid search engine marketing strategy with full traffic, leads and phone calls tracking. Key Takeaways - Green Lotus has succeeded in creating a highly effective and targeted campaign for Epic Cruises. - Green Lotus has demonstrated the efficiency of the campaign with the use of the latest email & phone leads tracking tools. - Green Lotus has provided the client with tangible and actionable insights throughout the campaign. - Green Lotus has delivered on client goals, getting quality and cost-effective leads.  - The campaign has generated more than 700 leads in less than 4 months at a cost of $56 per lead, with a high conversion rate of 5.2%.

1. Lead Generation
Case Study
Prepared by:
Bassem Ghali
Head of Client Strategy
Email: Bassem@GreenLotus.ca
Tel: 647.405.2525

2. Overview
Following a review of Epic Cruises (River Gambler) requirements, and
completing a full competitive marketing analysis, Green Lotus has found
that there are at least 3 strong competitors who offer cruise boat rental
services in Toronto (Mariposa, Empress and Great Lakes Schooner).
The Green Lotus strategy has focused on producing high quality leads, and
maximizing the Epic Cruises online marketing budget.
Green Lotus has implemented a (Organic & Paid) hybrid search engine
marketing strategy with full traffic,
leads and phone calls tracking.
See what we have achieved in
less than 4 months!

3. Overall Analysis
Online marketing strategy impact on the website – overall
performance analysis:
 Overall Visits: 114% increase
 Organic (Non-Paid) Search Engine Visits: 415% increase
 Avg. Organic Keyword Ranking: 281% increase
 Overall Leads Generation: 674% increase
Campaign Start

4. Competitive Keyword Ranking

5. Competitive Keyword Ranking Analysis
This value is calculated from the average ranking position of all your keywords on the Google.ca search engine. Keywords that are not ranked are
considered as those with "the lowest keyword ranking + X" to compensate for extended results shown on search engine results pages.
 281% increase in avg. Organic Keyword Ranking in less than 4 months
 213% increase in Google Organic Traffic (40% of total website traffic)
 Organic Traffic has generated an avg. of 5.4 email leads per day
 More than 40% of all phone calls generated via SEO lasted more than
2.5 min

6. PPC Campaign Strategy
Landing Page with a
Conversion Rate of 5.2%
One of the most important
aspects of a successful PPC
campaign is the campaign
landing page!
Green Lotus has optimized the
landing page to offer multiple
points of conversion in order to
increase conversion rate and
campaign effectiveness.
 User friendly design
 Clear call to actions
 Numerous conversion points
 Tracked online contact form
 Tracked and recorded calls

7. Paid Campaign Bidding Strategy
 1.2 avg. Ad position on Google.ca search results page
 103 Email leads & 194 Phone calls in less than 4 months!
 $56 Cost per lead
 215% Return on investment

8. Paid Campaign Performance Analysis

9. PPC Campaign Strategy
Geo Targeting
Green Lotus Geographic Targeting tools allow clients to target specific
locations, languages, and hours of the day for better campaign
performance.

10. Paid Campaign Summary
Following the completion of a keywords and competitive analysis,
Green Lotus created an efficient keyword list that is highly targeted,
and relevant to Epic Cruises.
 1.2 avg. Ad position on Google.ca search results page
 5.2% Conversion Rate (industry rate 2.8%)
 $3.78 avg. Cost per Click
 3.30% Ad Click Through Rate on Google.ca search engine
(industry rate 2.1%)

11. Overall Website Performance Analysis
15%
40%20%
25%
Traffic
Paid Traffic
Organic Traffic
Direct Traffic
Referral Traffic
17%
46%
20%
17%
Leads
Paid Traffic
Organic Traffic
Direct Traffic
Referral Traffic
5.23% 5.38%
4.78%
3.17%
Paid
Traffic
Organic
Traffic
Direct
Traffic
Referral
Traffic
Conversion Rate The Green Lotus (Organic &
Paid) hybrid online marketing
strategy has proven successful.
Organic & Paid Traffic has
generated the largest number
of leads with the highest
Conversion Rates!

12. Key Takeaways
 Green Lotus has succeeded in creating a highly effective and
targeted campaign for Epic Cruises.
 Green Lotus has demonstrated the efficiency of the campaign
with the use of the latest email & phone leads tracking tools.
 Green Lotus has provided the client with tangible and actionable
insights throughout the campaign.
 Green Lotus has delivered on client goals, getting quality and
cost-effective leads.
 The campaign has generated more than 700 leads in less than 4
months at a cost of $56 per lead, with a high conversion rate of
5.2%.

13. Client Testimonial
As a small business we needed someone who could help us
reach our goals and explain things to us in plain English which is
what Bassem has done!
There is no doubt that ever since we started our campaigns
with Green Lotus there has been an increase in SEO visibility
and leads for our company. Green Lotus is the perfect solution
to our paid and SEO marketing needs.
Alison Rogers
Director of Marketing at Epic Cruises Inc.