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The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix Them!

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Are you losing out on Business because you’re not on the 1st page of Google? Are you frustrated because you don’t know what to do to get yourself rank higher? Learn about the most common mistakes small businesses make with their digital marketing strategy, and learn how to fix them.

Mistake #1 Ignoring Digital Marketing
Mistake #2 Using the Wrong Keywords
Mistake #3 Not Developing a Digital Strategy
Mistake #4 Not Designing Landing Pages Effectively
Mistake #5 Ignoring Mobile Search Optimization
Mistake #6 Not Measuring The Metrics That Matter

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The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix Them!

  1. 1. Presented by: Bassem Ghali Canadian Entrepreneur of the Year Award Winner Founder of Green Lotus Your Online Marketing Partner Presentation Available on The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix Them!
  2. 2. We Need To Talk!
  3. 3. I Used To Build Stuff!
  4. 4. Green Lotus Agency – Launched 2012
  5. 5. My New Home!
  6. 6. Find The Spirit Within!
  7. 7. The 6 Common Mistakes in Small Business Search Engine Strategies & How to Fix Them!
  8. 8. Where’s The Best Place To Find New Leads Online? 89%Of Consumers Use Search Engines To Make Buying Decisions. View Source! 75%Of Users Never Scroll Past The First Page Of Search Results. View Source! 43%Of Total Google Search Queries Are Local. View Source!
  9. 9. Paid Advertising - SEM Local Search Results - SEO Search Results - SEO What’s On The First Page Of Google?
  10. 10. What Works Best For You? For Sale SEO For Lease SEM
  11. 11. Local Pulse Report, Thrive Analytics, 2016 Yes, It Can Be Difficult!
  12. 12. Mistake #1 Ignoring Digital Marketing because it’s too hard or you have no time!
  13. 13. Mistake #2 KEYWORD
  14. 14. Consumer Purchase Cycle Browsing Comparing Deciding • Wide Search • Niche Focus • About to buy!
  15. 15. Mistake #3 No Strategy!
  16. 16. Plan Your Long & Short Term Strategy!
  17. 17. Mistake #4
  18. 18. Does Your Landing Page Pass the 5 Sec Rule?
  19. 19. Mistake #5 Hibu / Impact Research, 2014
  20. 20. Make it super easy for clients to reach you!
  21. 21. Small Business Marketing Trends Report, Infusionsoft, 2016 Mistake #6
  22. 22. SEO & PPC A Numbers Game! Use tools to measure & track everything!
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