The KeepCup was initially given as prizes and rewards to staff during Climate Week 2013. After monitoring usage and the cups' success, KeepCups were made available for staff to purchase at a subsidized rate. Testimonials showed that usage rose over time, reaching 1,400 cups per month after the first batch and higher after subsequent batches. While staff awareness and cleaning facilities present barriers, over 19,000 uses were recorded from March 2012 to June 2013, showing the initiative has been a great achievement in reducing disposable cup waste.

1. How the KeepCup has
been implemented
Initially Keep Cups were given out as prizes for staff during Climate
Week 2013 for those entering various competitions and as a reward for
those buying a certain number of low carbon meals.
After this we monitored the usage and as a result of their success in
Climate Week 2013 we made KeepCups available again for staff, to buy them
at a subsidised rate at any time; the money recouped is then invested into more cups.
Testimonial
The response from staff has been very positive, each time they use their cup they save 10p off
their tea or coffee. After the first batch was released usage rose over 4 months to an average
usage of 1,400 cups a month.
We released a second batch a year later in Climate Week 2013 which saw usage rise slightly
more and then for World Environment Day introducing a discount for people using their
KeepCup. In the first month usage rose to 2,157 times.
The main barrier to further use is staff awareness, and facilities for staff to clean their cups in
between use. The former we are addressing with regular education of staff through posters,
comms, environmental champion’s network and on-site café materials, with the latter issue
more difficult to address in the short term.
Since introducing the KeepCup in March 2012 they have been used by staff 19,159 times until
June 2013, a great achievement.
Case Study
Aviva