3. bonnier
eventsThroughout the year, various
departments and groups have
annual sales meetings requiring
accommodations, meals, and
transportation to be arranged. The AIN
Events Team works closely with
department leaders to make sure your
meeting runs smoothly, setting up happy
hours, ordering lunch, reserving
conference rooms, and booking
transportation. The only thing we don’t
do, is write your presentation for you!
4. trade showsFrom the initial entry paperwork and shipping to dinner reservations and internet
access, the AIN Events Team has you covered in the Trade Show department!
Conscious of budgets, the Events Team aims to maximize our brand’s exposure on the
Trade Show floor for minimal costs.
5. b2bbusiness to business
Business to business events are designed
to strengthen our marketing partners
relationships and exposure within the
industry. The size and scope of these
events are flexible depending on the
event, venue, and of course budget. Tied
to a comprehensive marketing package,
B2B events can add value to a program
with all the pre, during, and post
promotional efforts. B2B events create
valuable exclusivity and in-kind
sponsorship opportunities.
Sponsor Coordination • Budgets • Collateral Time-line•
Registration •Venue Negotiations•Vendor Contracts• F/B
•Exclusivity •Insurance•Event Recaps•In-Kind
Sponsorship Coordination • Final P/L•maximizing exposure
6. consumer
events
Using the Editorial resources that are at
our fingertips, the Events Dept. is working
closely with our editors, photographers,
and sales teams to create one of a kind
experiences for our consumers. Perfect for
a destination, resort, or retail product
looking to get consumer attention, our “On
Assignment” consumer events are the
ideal way to connect our passionate
audience with our knowledgeable edit and
photography staffs.
connecting people with their passions.
Sponsor Coordination • Budgets • Collateral Time-line•
Registration •Venue Negotiations•Vendor Contracts• F/B
•Exclusivity •Insurance•Event Recaps•In-Kind
Sponsorship Coordination • Final P/L•maximizing exposure
7. Custom
events
Sometimes the best way to convey an
advertiser’s message to their target audience is
through a custom event. Working closely with
our Editorial teams, the Events Team works
directly with the advertisers to design a custom
event that meets the advertisers goals while
staying true to the brand and its audience.
Sponsor Coordination • Conceptualization • budgets • Collateral
Time-line• Registration •Venue Negotiations•Vendor Contracts •
F/B •Exclusivity •Insurance•Event Recaps
8. Custom
events
case
study
one
Client: Steamboat Resort
OBJECTIVE #1:
Create awareness in the LA market about a new direct flight
from LA to Steamboat, CO. AND Resort promotion to
families in LA market for upcoming ski season.
OBJECTIVE #2:
Promote Steamboat Resort’s 50th Anniversary
OBJECTIVE #1:
Together with SKI the Event Team created a custom event
targeting consumer families in the LA drive markets.
OBJECTIVE #2:
Steamboat Resort’s 50th Anniversary logo was included
on a variety of pre, during, and post event promotions
(digital, print, direct mail, social media, in-store, email).
SKI: meeting objectives
9. customer
Appreciation
case study two
Client: Smugglers Notch
OBJECTIVE
Reach SKI’s family consumers in the Vermont drive
markets. As well as promote the the family-friendly
nature of the resort.
SKI: meeting objectives
OBJECTIVE
Together with SKI’s sales teams, the Event Dept.
created a custom event on-site at Suggs, showcas-
ing the myriad of family activities the resort offers.
10. demo
eventsDemo events further the reach of our
marketing partners by creating a 360-
degree experience for a brand or
advertiser’s consumer audience. Through
a variety of activations, demo events give
our partners the opportunity to engage
with their target audience by putting their
products into the hand of our active and
engaged consumers.
Sponsor Coordination • Budgets • Collateral Time-line•
Registration •Venue Negotiations•Vendor Contracts• F/B
•Exclusivity •Insurance•Event Recaps•In-Kind
Sponsorship Coordination • Final P/L•maximizing exposure
11. Franchise
events
Franchise events are “Stand Alone”
events that Bonnier is responsible
for producing that may or may not
be directly tied to a specific brand.
These events offer a variety
activation opportunities for
sponsors looking to get into the
hands of our passionate and
engaged audience of consumers.
12. award
showsAward Shows bring together advertisers
and consumers to celebrate the best of
the best in a variety of categories
(depending on the brand). Multi-platform
marketing and promotion pre, during, and
post event give our marketing partners
a myriad of activation opportunities to
reach their target audience.
Sponsor Coordination • Budgets • Collateral Time-line
• Registration •Venue Negotiations•Vendor Contracts
• F/B •Exclusive & In-Kind Sponsorships •Insurance
•Event Recaps • Final P/L
