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Bangkok Trader Magazine – Publication Information
Magazine – Lifestyle
Circulation – 10,000 copies
Distribution – Bangkok & the Eastern Seaboard
Target – Expatriates & middle/upper-income Thai nationals
Launched in November 2006, Bangkok Trader is the most recognizable, free monthly tabloid distributed in Bangkok. With a print run of 10,000 copies, the magazine features in-depth content on lifestyle, food, and travel in Bangkok and around Thailand and Southeast Asia.
It utilizes a well-coordinated distribution network that places and maintains supplies of the tabloid throughout areas of central Bangkok that have high footfalls of expats and middle- to upper-income Thai nationals.
The distribution points include all Villa Market grocery stores; higher-end pubs, bars, and restaurants; and international hospitals, and are outfitted with recognizable free-standing, custom-made Bangkok Trader magazine stands.
The Bangkok Trader readership is predominantly made up of patrons of Villa Market stores, which have,for many years now, catered to middle to upper-income expatriate & Thai families.
Almost three-quarters of the distribution is taken monthly by shoppers at Villa Market’s stores, all of which are located within or close to enclaves of higher end to luxury living areas in and around Bangkok’s central business district and entertainment zones.
The remaining 25% is distributed in locations where these groups drink and dine and spend some of their free time socializing with friends and business colleagues, generally Europeanand American-themed pubs, bars, and restaurants. In addition, we supply some of the international hospitals with copies for patients and family to read in waiting areas.
With a total of 10,000 copies distributed a month and a ‘pass on’ rate estimated to be between 3 to 5 times per copy on average, the total readership of the circulation has been determined to be between 25,000 to 40,000 per month.