Class Digital Marketing, The bootcamp detail, student general experiences, tutor details, the reason why you should take the course, curriculum details with 18 weeks journey program to accelarate your career, how the learning system, your career. etc.

1. Hello Future Digital
Marketing!
Your Tech Journey is Starting
Soon!
Digital Marketing Bootcamp 23

2. Problems
4.2 Million
Yearly graduates from
high school and
universities, are prepared
for old job desc
(Coor Ministry for Human Development and Culture 2019)
800.000
Talent Shortage in Tech,
and Digital, each year
(BCG & Korn Ferry 2019)
Talent Supply
Problems
Talent Hiring Problems
Problems with Existing Solutions
MOOC have only 5%-10%
completion rate
Hard to learn practical
skills only by watching
Case study and project
are too general, not
applicative
Problems with Existing Solutions
Spent lot of time to
screen huge amount of
‘Low-Quality Talents’
from Job Portal
Hard to get applicants
that really interest to
work with the company
Headhunters are pricy

3. Digital and
Tech Academy
RAKAMIN
Rakamin Academy is a platform for
learning digital and technological skills
with a direct and interactive lesson,
project based and focusing on career
building
Intensive Bootcamp
and Short Courses
Our main service
B2B Training
Talent Sourcing and
Supplying
Talent Assessment

4. Students Learning Journey
Career Bootcamp 4-Months + Job-Guarantee 3-Months*
On this stage, you will focus on
developing your hard skills and soft skills
While on this stage, you will focus on
building numbers of portfolio. grooming
your CV, practice interview, get career
coaching
Details of Services
Services Career Bootcamp Only Career Bootcamp + Job Guarantee
Career Consultation
and Coaching
In-class only, not personalized
Anytime, personalized + several intensive
coaching sessions
Portfolio Creation 3 portfolio 8 portfolio
Refund Not Applicable 100% Refund if not get a job
*optional

5. Some companies that already hired our students

6. Kami menyeleksi sekian banyak ahli dari perusahaan teknologi ternama di Indonesia, dan
memberikan ruang bagi mereka yang memiliki track record baik dalam karirnya, untuk mengajar dan
memberikan bantuan bagi pemuda Indonesia yang ingin memulai karirnya di bidang teknologi
Tutor Rakamin Academy
Regional Analytics Manager
Nita Nofita R
Marketing Communication
Head
Rhea D
Assistant Brand Manager
Indah Abudiman
Social Media Country Lead
Brama Danuwinata
Digital Marketing Manager
Yudistira Ditya

7. Mereka akan menjamin pengalaman belajarmu jadi menyenangkan, karena
membahas best-practice dari industri saat ini, studi kasus yang dekat dengan
keseharian, dan bimbingan yang personal
Tutor Rakamin Academy
Social Media Manager
Rizky A N Dawood
Digital Marketing
Strategist
Lia Rahmadia
SEO Specialist
Selena Dennysal
SEO Specialist
Sandy Anugerah
Top Unicorn
Company
Top Unicorn
Company
Digital Marketing
Specialist
Indah Restu

8. Kamu akan Belajar Digital Marketing,
tapi Digital Marketing itu Apasih?
Digital Marketing sebenarnya adalah disiplin ilmu yang sudah ada sejak lama. Namun
perkembangannya tumbuh dengan pesat sejak tahun 2010 karena penetrasi internet yang
semakin tinggi, juga trend penggunaan social media yang booming di masyarakat. Semakin
ke sini, Digital Marketing menjadi hal yang sulit dipisahkan dari kehidupan sehari-hari
karena perilaku masyarakat mulai berubah, termasuk dalam pembelian barang.
Karena kebutuhan talent Digital Marketing yang tinggi baik untuk bisnis skala multinasional
sampai level online shop, sementara masih sedikit ahli dalam bidang ini, Digital Marketing
menjadi salah satu pekerjaan yang paling dicari.
Pada level dasar, tugas utama seorang Digital Marketer adalah melakukan riset pasar, menentukan jenis konten yang
sesuai, membuat perencanaan, dan melaksanakan kampanye. Sementara untuk level senior, seorang Digital Marketer
dituntut untuk bisa melakukan eksperimentasi, analisis data yang mendalam, hingga market intelligence.

9. Students General Experiences
Learning Start Understanding Your
Major, Deeper!
Understanding Your Career
Shifting or Acceleration
Consequences
Understanding Yourself
Through Deep
Psychological And
Cognitive Assessment
Creating Learning
and Career Plan
Intensive Learning
(Hard skills and Soft skills)
Final
Project
Job Preparation
Classes
Graduation &
Job
Connecting
Job-Guarantee Program*
+
*optional

10. Class Curriculum Details
Your 18-weeks Journey to Accelerate Career
Indah Abudiman
Introduction to Digital Marketing
Introduction to Digital Marketing | 11/Jun/22
Indah Abudiman
Digital Marketing Methodology
Introduction to Digital Marketing | 11/Jun/22
Magiana Sinaga
Understanding Career Shifting: The Opportunity and
Consequences
Career Shifting Preparation | 12/Jun/22
Saturday Saturday Sunday
Magiana Sinaga
Understanding Ourselves and Our Career Aspiration
Career Shifting Preparation | 18/Jun/22
Magiana Sinaga
Creating Career and Learning Plan
Career Shifting Preparation | 18/Jun/22
Ananda Zhafira
Kick Starting Career using Design Thinking
Softskill Series | 19/Jun/22
Sandy Anugerah
Internet Marketing Introduction (SEO & SEM)
Internet Marketing | 25/Jun/22
Sandy Anugerah
Deep Dive into SEO
Internet Marketing | 25/Jun/22
Sandy Anugerah
Wordpress Landing Page Optimization
Internet Marketing | 26/Jun/22
Sandy Anugerah
Deep Dive into SEO 2
Internet Marketing | 2/Jul/22
Sandy Anugerah
Measuring SEO Impact
Internet Marketing | 2/Jul/22
Indah R J
Introduction to google ads
Internet Advertising | 3/Jul/22

11. Indah R J
Deep dive into Google display
Internet Advertising | 9/Jul/22
Indah R J
Tactical and best practice in Google Ads
Internet Advertising | 9/Jul/22
Indah R J
Google ads reporting & Certification
Internet Advertising | 10/Jul/22
Saturday Saturday Sunday
Indah R J
Homework Discussion
Internet Advertising | 16/Jul/22
Rizky Abdillah
Social Media Introduction
Social Media Marketing | 16/Jul/22
Rizky Abdillah
Organic Marketing
Social Media Marketing | 17/Jul/22
Veriyanta Kusuma
TikTok Management
Social Media Marketing | 23/Jul/22
Jeremy Paidogogo
Paid Marketing: Intro to Facebook Ads
Social Media Marketing | 23/Jul/22
Jeremy Paidogogo
Facebook Ads: Understanding the Rules, and
Audience Set
Social Media Marketing | 24/Jul/22
Jeremy Paidogogo
Facebook Ads: How to experiment and evaluate
Social Media Marketing | 30/Jul/22
Jeremy Paidogogo
Facebook Ads: Experimenting Content
Social Media Marketing | 30/Jul/22
Jeremy Paidogogo
Class Rehearsal
Social Media Marketing | 31/Jul/22
Class Curriculum Details
Your 18-weeks Journey to Accelerate Career

12. Andika Deni Prasetya
Softskill Series | 6/Aug/22
Lia Rahmadia
Content Marketing | 6/Aug/22
Firly Afwika
Content Marketing | 7/Aug/22
Saturday Saturday Sunday
Lia Rahmadia
Content Marketing | 13/Aug/22
Firly Afwika
Content Marketing | 13/Aug/22
Lia Rahmadia
Content Marketing | 14/Aug/22
Rio Gaury Perdana
Research & Analytics | 20/Aug/22
Fathnan Fat-ham Mubiina
Strategic Planning | 20/Aug/22
Yudistira Ditya Pratama
Research & Analytics | 21/Aug/22
Yudistira Ditya Pratama
Research & Analytics | 27/Aug/22
Yudistira Ditya Pratama
Research & Analytics | 27/Aug/22
Lucida Gloria
The Why and The Growth Mindset Content Marketing Introduction How to Ideate
Type of Content and How to Create it How to Translate Brief KOL Marketing
Market Research & Defining User Persona Creation Phase Funneling & Customer Journey Map
Analyze User Behavior and Funneling Effectiveness
with Google Analytics
Hypothesis testing & Marketing Experimentation CRM : Email Marketing
Customer Relationship Management | 28/Aug/22
Class Curriculum Details
Your 18-weeks Journey to Accelerate Career

13. Yudistira Ditya Pratama
Finalization Phase
Strategic Planning | 3/Sep/22
Yudistira Ditya Pratama
Feedback and Evaluation Session
Strategic Planning | 3/Sep/22
Ananda Zhafira
Reflecting Learning Progress, and Preparing Real
Career
Career Shifting Preparation | 4/Sep/22
Saturday Saturday Sunday
Ananda Zhafira
Teamwork and Expectation Management
Softskill Series | 10/Sep/22
Nita Nofita
Analyze & Visualize Data
Campaign Reporting | 10/Sep/22
Nita Nofita
How to create marketing campaign report
Campaign Reporting | 11/Sep/22
Class Curriculum Details
Your 18-weeks Journey to Accelerate Career
Final Project | 17/Sep/22
Fathnan Fat-ham Mubiina
Diana Suryani
Reflecting and redefining learning and career plan
Career Shifting Preparation | 11/Sep/22
Final Project | 24/Sep/22
Judges

14. Brama Danuwinata
Portfolio to Attract Companies
Career Shifting Preparation | 1/Oct/22
Winning Interview Session
Career Shifting Preparation | 1/Oct/22
Saturday Saturday Sunday
Class Curriculum Details
Your 18-weeks Journey to Accelerate Career

15. Bagaimana Sistem Pembelajarannya?
Sabtu
08.00-10.00 dan 10.15-12.15
Minggu
10.00-12.00
Pembelajaran dilakukan
via online live streaming
Penyimpanan materi,
homework dan ujian
70% Praktik dan
Membahas Kasus
Fokus membangun
Portfolio
Bisa konsultasi
kapanpun
Pembelajaran
Interaktif
Learning
Management
System

16. Fasilitas Apa lagi yang
akan Saya Dapatkan?
Sertifikat dan
Portfolio
Konsultasi Belajar
di Luar Jam Kelas
Tergabung di
Jaringan Expert
Akses Konten
Selamanya
Konseling Karir
dengan Expert
Tes Karakter dan
Kepribadian

17. Tips Untuk Membangun Karir di
Bidang Digital Marketing
Bedakan antara Karir dan
Pekerjaan
Karir itu sifatnya jangka panjang
dan terlibat besar dalam
pembentukan identitas dirimu.
Kamu harus gabung dengan
komunitas, jalin relasi, dan buat
planning karirmu di bidang
Digital Marketing
Kuncinya Perbanyak
Praktik
Digital Marketing adalah skill
yang bertumbuh seiring
banyaknya use-case yang kamu
kerjakan. Pikiran dan jarimu akan
semakin terbiasa jika banyak
berlatih. Jika tidak pembelajaran
di kelas akan bernilai 0
Terus Bangun Portfolio
Role di tech yang paling dilihat
bukan latar belakang pendidikan
melainkan portfolio. Kamu harus
alokasikan waktu lebih banyak
untuk bangun portfolio di luar
kelas ini. Ngebantu kamu banget
untuk mendapatkan pekerjaan
dengan lebih mudah
Gak ada yang Instan
Akademi ini hanya bagian
dari perjalanan panjang
pembelajaranmu di bidang
Digital Marketing. Kamu
harus tetap banyak belajar
dan implementasi skillmu
1 2 3 4

18. Get Your Dream Job
Closer with Rakamin
Chat Digital Marketing Admission Here
Check the Job-Guarantee Program Here