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BTO 2014 - AirPlus International - Travel Trends - Flavia Trezzini

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BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Flavia Trezzini
Marketing & Communications Manager Italy AirPlus International
Travel Trends
Day TWO | #3 Focus Hall | 9.20 - 10.10
http://www.buytourismonline.com/eventi/travel-trends/

Nuove tendenze nel travel: ecco il “Bleisure”.

Le tendenze in atto nei viaggi business e leisure puntano verso una sempre maggiore attenzione al benessere di chi viaggia, al comfort e alla sostenibilità.

Emergono nuove tendenze che vedono il crescente abbinamento tra soggiorni di business travel e di relax personale.

Nasce così il “bleisure”, un trend che richiede da parte delle agenzie di viaggio una diversa sensibilità alle esigenze del viaggiatore d’affari che oggi desidera cogliere l’opportunità offerta dalla trasferta di lavoro per trascorrere tempo con la famiglia, per coccolarsi o per coltivare i propri interessi personali.

Speakers
Tommaso Vincenzetti
Marketing and Business Development Director Amadeus Italia
Flavia Trezzini
Marketing & Communications Manager Italy AirPlus International

Questo slot è nato dalla collaborazione scientifica tra Amadeus / AirPlus International / Guida Viaggi e BTO 2014 sul topic “Offline vs Online”.

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BTO 2014 - AirPlus International - Travel Trends - Flavia Trezzini

  1. 1. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. ©2014AmadeusITGroupSA TRAVEL TRENDS
  2. 2. WHAT TRAVEL PAYMENT IS ALL ABOUT. Business Travel Trends Firenze, 3 dicembre 2014 Flavia Trezzini, Responsabile Marketing e Comunicazione AirPlus International Italia
  3. 3. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.  Prodotti e soluzioni in 60 paesi nei cinque continenti  Oltre 145 milioni di transazioni gestite al mondo nel 2013 per un valore di 11,8 miliardi di Euro e 42.000 aziende clienti  Società interamente controllata da Deutsche Lufthansa AG  Membro dei circuiti MasterCard, VISA e UATP  Sede centrale a Neu-Isenburg, Francoforte, Germania  In Italia la società ha sede a Bologna ed è registrata all’Albo degli Istituti di Pagamento.  L’Italia è il terzo mercato a livello mondiale e il secondo per tasso di crescita  Strumenti di MIS e reporting AirPlus International in sintesi P. 3 AirPlus è una società leader nelle soluzioni di pagamento e analisi delle spese di viaggio aziendali
  4. 4. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Page 4 Campione: 958 interviste con i responsabili dei viaggi d’affari International Travel Management Study 2014 in 24 paesi La situazione economica influenza il business travel? Quali sono le macrotendenze che influenzano i viaggi d’affari? p. 4 1 2
  5. 5. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. p. 5 Nonostante l’instabilità economica non si registra una contrazione del mercato dei viaggi d’affari
  6. 6. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. La maggior parte dei travel manager intervistati ritiene che la situazione economica non influenzi i viaggi d‘affari 3% 12% 18% 14% 68% 58% 61% 50% 27% 28% 20% 36% Nord America Europa Asia Pacifico Italia effetti negativi nessun effetto effetti positivi Fonte: AirPlus International Travel Management Study 2014 p. 6
  7. 7. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Quali gli effetti negativi della crisi economica? 78% 67% 59% 41% 77% 77% 70% 32% 90% 69% 56% 45% 96% 72% 50% 53% Voli e hotel più economici Travel policiy più restrittive Viaggi più brevi Meno viaggi più meeting virtuali Nord America Asia Pacific Europa Italia Fonte: AirPlus International Travel Management Study 2014 p. 7
  8. 8. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Classi di servizio: la economy fa da padrone 2010 2011 2012 2013 First 1 % 1 % 1 % 0,3% Business 6 % 5 % 5 % 5,6% Eco 93 % 94 % 94 % 94,1% p. 8 Fonte: Clienti AirPlus Italia 2010/2013
  9. 9. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Continua la crescita delle Low Cost Fonte: Clienti AirPlus Italia, % n. transazioni 2010 13% 2011 14% 86%87% 2012 low cost voli linea 16% 84% 2013 18% 82% p. 9
  10. 10. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. p. 10 Le macrotendenze del business travel
  11. 11. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Salute e benessere Mondo 50% Italia 74% Russia 17% p. 11 Il viaggiatore è in testa ai pensieri delle aziende, il viaggio è sempre più sostenibile Fonte: AirPlus International Travel Management Study 2014 Confort per chi viaggia Italia 83% Mondo 66% Sicurezza del viaggiatore Italia 81% Mondo 66% Consapevolezza ambientale e CSR Italia 70% Mondo 49%
  12. 12. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Parità di genere: in Italia le donne non volano per lavoro…. % di donne in viaggio Mondo 12,1% Benelux 19,9% Germania 17,5% Svizzera 15,1% Olanda 15% GB 13,9% Francia 10,4% Italia 2,2% p. 12 Fonte: Clienti AirPlus, % n. transazioni volo
  13. 13. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. p. 13 Il viaggiatore è sempre più connesso 63% 35% 56% 36% 53% 39% 66% 43% 23% 31% 33% 35% 36% 28% 23% 21% 11% 29% 11% 27% 11% 29% 11% 34% Pagamenti tramite dispositivi mobili App mobili Utilizzo dei social media Self booking tool già esistente diventerà importante non diventerà importante Fonte: AirPlus International Travel Management Study 2014
  14. 14. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Da travel manager a traveler manager p. 14  Possibilità di accedere ad informazioni e contenuti durante il viaggio  Frammentazione del processo di prenotazione  Opportunità di interazione diretta con il fornitore di servizi  Un “compliant manager” tascabile  Geolocalizzazione del viaggiatore  Comunicazione bidirezionale  Mobile payment You’ll Miss Your Flight Based on your current location and traffic patterns, you will miss your flight. Shall I book a later flight?
  15. 15. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 15  I viaggiatori sono sempre più multicanale:  Online Travel Platforms (es. Booking.com)  Hotel Booking Reservation systems (i.e. HRS)  Low Cost Carriers  Mobile apps  Siti prenotazione treni  Ecc.  Le agenzie innovative cercano di aggregare la domanda:  Sviluppando e incorporando piattaforme e sistemi d prenotazione (GDS)  Investendo in soluzioni mobile  Sviluppando o comperando aziende IT e sistemi note spese  Attività consulenziale  Espansione internazionale Il processo di prenotazione è frammentato Frammentazione Integrazione
  16. 16. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Le agenzie di viaggi innovative e le piattaforme online stanno guadagnando quote di mercato P. 16  Le prenotazioni online: - self booking tools (SBT) - agenzie online (OTA) - hotel booking aggregators (HBAs) - online travel management companies (OTMCs) PhoCusWright, Corporate Travel Distribution Europe
  17. 17. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. p. 17 L‘era dei dati: il futuro è nella creazione di modelli previsionali di spesa 20% 30% 40% 50% 2005 2006 2007 2008 2009 2010 2011 2012 2013 Sì No Utilizzo di tool specifici per l’analisi delle spese di viaggio da parte delle aziende 79% 40% 38% 30% 25% 10% Controllo costi Negoziazione tariffe Controllo Travel Policy Modelli previsionali Analisi comportamentali Non utilizzano i dati Utilizzo dei dati di business travel da parte delle aziende Fonti dei dati di Business Travel 53% 24% 17% 7% Agenzia di Viaggio Risorse interne Piattaforma di prenotazione on line Carta di credito aziendale Italia 67% Mondo 47% L’analisi dei dati è già una realtà esistente Fonte: AirPlus International Travel Management Study 2014
  18. 18. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. p. 18 Grazie! @AirPlus_Italy www.airplus.com

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