2. A Bank
• Media tends to report more on matters that relate to
consumers and the market in tangible ways not
ways,
theoretical ways.
mortgage
fee / fees
debt
financial literacy
financial services
fi i l i
0 5 10 15 20 25 30
Media Mentions Company Mentions
3. Another Bank vs. A Bank
• In both instances, the CEO and rates were most reported by the media;
services and customers were most reported by the companies.
- What can each do to differentiate itself from the other?
0 20 40 60 80 100 120
0 10 20 30 40 50 60 70