Autumn Winter Colour Trends from Artdeco

1. AUTUMN TREND NEWS SHHH!

3. I. THE CONCEPT

4. I. THE CONCEPT Fascinating colors with a touch of catwalk determine the trends for autumn/winter 2010/2011. The range is bold, with fabric designs - the style is unique and stands out. The magnetic box inspired by knits in silver and caramel with splashes of smoky greys and rosewood; a more raw and primordial color chart takes on the classic Missoni scarf fabric print. Beauty desire reflects pure fashion trends - feminine and excitingly emotional: Deep blues and warm caramel shades for the eyes as well as for the mouth and bold berry tones for the nails conjure the perfect appearance. The lips seduce in sensual pink orange tones and finish off the seductive look. Complexion Conjure a fresh breeze on your face and experience seductive freshness with the new blusher shade Rosy Azalea. Eyes ARTDECO’s new irresistible eyeshadows give your eyes expressive depth. Smoky eyes painted in dark blue and beige tones harmonize perfectly with delicate highlights below the eyebrows or in the inner corner of the eye. The Eye Designer in Tobacco Brown, Shimmering Rock, Luminous Night Sky and Pearly Violet Silk are the long-lasting alternatives that allow you to quickly and easily create the new trend look. Emphasize your eyes with matching eye shadow with a creamy Magic Eye Liner in Violet Diamond. For specific accents and stunning effect, use the Soft Eye Liner in Vanilla White. The secret is the natural shade that makes your eyes shine by setting lightening accents. Now also in intensive brown or a violet hue, the Liquid Star Liner . For precise and perfectly defined eyebrows, styled with a natural effect, use the Eye Brow Color Pen . Lips Irresistibly seductive sensual textures in delicate colors conjure supple lips. Silky luster and more visual volume thanks to the luxurious texture of the High Performance Lipsticks in two new, exciting colors. For intense color application and a classic look, make up your lips with the Perfect Color Lipstick . A unique experience of luxury and sensuality to your lips offers the Lip Passion . Ultimate shine combined with an extremely pleasant feeling, gives you the long-lasting Lip Brilliance . Essential for a perfect result, the Soft Contour Lip Liner prevents feathering and bleeding of the lipstick or glosses, also making them last longer. Nails Perfection in every detail and winner of the Joy Trend Award 2010 - Ceramic Nail Lacquer - the high performers among the nail polishes with patented ceramic particles for long-lasting glossy nails. Coming now in four celebrity trend colors; Nebulous taupe, Nude pink, copper and winter berries.

5. II. THE PRODUCTS

6. Soft Contour Lip Liner (2 colors) Art.-No. 173.xx Perfect Color Lipstick (2 colors) Art.-No. 13.xx High Performance Lipstick (2 colors) Art.-No. 12.xxx Lip Brilliance (2 colors) Art.-No. 195.xx Lip Passion (2 colors) Art.-No. 139.xx 1. OVERVIEW PRODUCTS Ceramic Nail Lacquer (4 colors) Art.-No. 11.xx/xxx

7. 1. OVERVIEW PRODUCTS Magic Eye Liner (1 color) Art.-No. 23.xx Liquid Star Liner (2 colors) Art.-No. 258.xx Eye Designer Refill (4 colors) Art.-No. 27.xx Eye Brow Color Pen (1 color) Art.-No. 2811.x Eyeshadow (4 colors) Art.-No. 3.xxx/ 30.xx Blusher (1 color) Art.-No. 330.xx Beauty Box Quattro ART DESIGN 10/ 11 Art.-No. 5142.7 Soft Eye Liner wp. (1 color) Art.-No. 221.xx

22. PRODUCTS 3. GET THE LOOK: FASHION COLOR A/ W 10/ 11 STEP 1 Start off your makeup by blending Rich Treatment foundation from the centre of the face outwards, using the Yukilon sponge (Art. 6086). Use a shade that matches your skin tone. Afterwards add an enchanting play of light on your face with the P erfect Teint Illuminator no. 8 under the eyes, and no. 1 on the inner triangle. Set your foundation with Silk Touch Loose Powder , using just enough to fix the foundation, and blending it well. STEP 4 Finish off the look with the blusher no. 24 on the cheekbones for a healthy glow. STEP 3 First, apply Lifting Lip Base and let it dry briefly. Next, line the lips with the Soft Contour Lip Liner no. 20 and fill in the entire lip with it. Using a lip brush, apply the Lip Passion no. 35 . STEP 5 Apply Ceramic Nail Lacquer no. 54 to match your lipstick color. STEP 2 Start off with Eyeshadow base . Then apply eyeshadow no. 84 on the mobile eyelid and no. 205 in the crease. Use the Eye Designer no. 89 on the outer corner and along the lower lash-line for a smoky effect. Afterwards, apply a thin line of Liquid Star Liner no. 04 and curl lashes with the Profi Eyelash Curler . At the end, apply Lash Booster and the Curl & Style Mascara .

23. 4. CATWALK FASHION TRENDS PRODUCTS The fashion trends for fall/ winter 2010 interpret a timeless look from scratch. Cool, classical, infinitely elegant. Soft nude pinks , powdery pinks and lavender next to cool gray accentuate delicate femininity. Key colors are brown shades in caramel , mud , deep blue ink , mocha and tobacco which are accentuated with rich berry tones .

24. 2. BROCHURE SALES SUPPORT Brochure Fashion Color A/W 10/11 Art.-Nr.: 9951 Ceramic Nail Lacquer Perfection in every detail! Winner of the Joy Trend Award 2010, Ceramic Nail Lacquer - the high performers among the nail polishes. The nail polish with patented ceramic particles for long-lasting glossy nails in the current celebrity trend colors Nebulous taupe, Nude pink, copper and winter berries - a good bet for beautiful nails! Now available in four new fashionable colors. The expressive ARTDECO trend look "Beauty Desire" reinterprets timeless makeup – cool and classical combined with a sensual luxurious elegance. Seduction in soft nude pink, powdery soft mocha, multi-faceted brown and berry tones and deep blue ink next to cool accents give an expression of coquettish femininity. Soft pink lip colors complete the look. Awaken your senses with ARTDECO’s intoxicating autumn color trends. RAFFLE: Join now and receive the latest "Beauty Desire" trend products and a luxurious high fashion scarf in the fashion colors! Deadline for entries is 30/09/2010. All information and participation in www.artdeco.de Ingredients

25. 2. BROCHURE SALES SUPPORT Brochure Fashion Color A/W 10/11 Art.-Nr.: 9951 ARTDECO’s new irresistible eyeshadows give your eyes expressive depth. Smoky eyes painted in dark blue and beige tones harmonize perfectly with delicate highlights below the eyebrows or in the inner corner of eye. The Eye Designer in Tobacco Brown (No. 07), Shimmering Rock (No. 15), Luminous Night Sky (No. 89) and Pearly Violet Silk (No. 95) are the long-lasting alternatives that allow you to quickly and easily create the new trend look. Emphasize your eyes with matching eye shadow with a creamy Magic Eye Liner in Violet Diamond (No. 63). For a smoky, mysterious effect, blur the eyeshadow gently with the integrated sponge applicator. For specific accents and stunning effect, use the ARTDECO Soft Eye Liner (No. 98) in Vanilla White. The secret is the natural shade that makes your eyes shine by setting lightening accents. Expressive glance Beauty Box: The limited edition magnetic ARTDECO Beauty Box with its imaginative design is ideal for combining and exchanging eyeshadow and blusher. Draw a fine line on the upper lash line with the Liquid Star Liner - now also in an intensive brown (No. 04) or a violet hue (No. 09). The innovative, flexible foam tip provides a soft yet color delivery. Even inexperienced users will manage a nicely drawn contour. Classically beautiful shaped eyebrows complete and flatter every eye makeup. For precise and perfectly defined eyebrows, styled with a natural effect, use the Eye Brow Color Pen available in two colors - for light and dark eyebrows. Seductive Freshness Conjure a fresh breeze on your face; the beautiful shade Rosy Azalea (No. 24) flatters every skin tone. Apply the blush with a high-quality ARTDECO natural hair brush, from the hairline towards cheek. Irresistibly seductive sensual textures in delicate colors conjure supple lips. Silky luster and more visual volume thanks to the luxurious texture of the High Performance Lipsticks in two new, exciting colors. For intense color application and a classic look, make up your lips with the Perfect Color Lipstick . Selected ingredients like waxes and rich oils will keep your lips soft and smooth. Only Lip Passion offers a unique experience of luxury and sensuality to your lips. It gives sensual form and fullness to the mouth, for eye-catching results. Dress your lips in brilliant luster effects with fascinating results! The long-lasting Lip Brilliance gives ultimate shine combined with an extremely pleasant feeling. Essential for a perfect result, the Soft Contour Lip Liner prevent feathering and bleeding of the lipstick or glosses, also making them last longer. With an integrated brush and active anti-aging ingredients, it provides a smooth lip contour for youthful, fresh lips. Eyes Cheeks Sensual lips Lips

26. 3. PRINT SALES SUPPORT Awake your sensuality with ARTDECO’s beguiling autumn color trends; 1 Refillable Eyeshadows – irresistible colors, with a complementing Blusher and the limited ART DESIGN Beauty Box. 2 Liquid Star Liner – Eyeliner with an incredibly soft touch, thanks to its innovative, flexible felt tip. Comes in dark winter blue or intensive brown. 3 Lip Brilliance – provides sublime radiance. 4 Lip Passion–Smooth Touch Lipstick – sensual lip color with extraordinary comfortable wear 5 Ceramic Nail Lacquer – Nail lacquer with patented ceramic particles for long-lasting shining nails coming in current celebrity trend colors: nebulous taupe, nude pink, saffron copper and sinuous claret.

27. 5. MATCHING GWP´S SALES SUPPORT Tissue Box „AD-Design“ Art. No. 9862 Cosmetic Bag Lip Passion Size: 20,0 (l) x 7,0 (w) x 7,0 cm (h) Lipstick Bag Lip Passion Size: 8,5 (l) x 3,5 (w) x 3,5 cm (h) Art.-No. 9833 (Cosmetic Bag) Art.-No. 9834 (Lipstick Bag) Table Mirror (transparent) incl. 2 mirrors: a normal & a magnifying one; packed in a bag; height: 18 cm Art.-No. 9844

28. 6. PRESS RELEASE SALES SUPPORT ascinating colors with a touch of catwalk determine the trends for autumn/winter 2010/2011. The range is bold, with fabric designs - the style is unique and stands out. The magnetic box inspired by knits in silver and caramel with splashes of smoky greys and rosewood; a more raw and primordial color chart takes on the classic Missoni scarf fabric print. Beauty desire reflects pure fashion trends - feminine and excitingly emotional: Deep blues and warm caramel shades for the eyes as well as for the mouth and bold berry tones for the nails conjure the perfect appearance. The lips seduce in sensual pink orange tones and finish off the seductive look. The cheeks The cheeks get a fresh appearance with the blusher in Rosy Azalea (no.24). The satiny powder is gently applied to the cheeks using the blusher brush. The eyes Perfection with eyeshadow in shimmering blue shades in Pearly Midnight Blue (no. 80) and Pearly Lavender Blossom (no. 84) combined with brown shades Lucent Ferrite (no. 205) and Silicia Glass (no. 203). The silky eyeshadows are soft in the application and long-lasting. To store the eyeshadows and blushers, ARTDECO designed with Beauty Box Quattro ART DESIGN 10/11 with an elegant mosaic element. All colors of the new look can be stored, combined as desired and replaced and swapped. The lose Eye Designer eyeshadow powder in Pearly Violet Silk (no. 95), Luminous Night Sky (Nr. 89), Shimmering Rock (no. 15) and Tobacco Brown (no. 07) are a long-lasting and practical alternative for eye make-up. The Magic Eye Liner in Violet Diamond (no. 63) intensifies the eye make-up and makes the eyes more expressive. Because of the creamy consistency, the Kajal enables an exact lash line to be drawn on the upper eye. The line can be shaded out gently with the sponge. The luminosity of the eyes can be accentuated with the Soft Eye Liner waterproof in Vanilla White (no. 98). Pressfolder Art.-No. 9987.79 F

29. 6. PRESS RELEASE SALES SUPPORT The Liquid Star Liner is also easy to use by untrained hands, and the shades Timber (no. 04) or Sapphire (no. 09) makes the eyes shine. The eyeliner enables a soft and safe color application. The paraffin and fragrance-free eye liner is also ideally suited for sensitive eyes and contact lens wearers. The soft felt tip of the Eye Brow Color Pen in Medium Brown (no.06) gives the appearance of hairs where there aren’t any. The semi-transparent texture lets the eyebrows appear perfectly defined. With numerous applications the color is intensified. The texture dries fast, does not smudge and is free of preservatives and fragrances. The lips The High Performance Lipstick in Flush Mahogany (no. 459) or Sinuous Claret (no. 471) envelopes the lips with color. It's luxurious texture gives a silky shine and optically more volume because of the ingredient MaxiLip™. Small lines and wrinkles are visibly smoothened. Panthenol and vitamin E nourish the lips to make them soft and supple. The Soft Contour Lip Liner in Soft Columbine (no. 20) or Sinuous Claret (no. 50) combine long-lasting color with a nourishing effect. Shading the contours and professionally applying the lipstick is possible with the integrated lip brush. The contour pen is rich in anti-aging ingredients: vegetal filling spheres ® cushion wrinkles from the inside out. Phytosphingosine SLC ® supports the pro-collagen synthesis. Hyaluronic acid improves the skin’s elasticity. Ceramin 3 lipids are smoothing and moisture retaining. Panthenyl Triacetate which comes from the vitamin B5 stimulates the cell regeneration and improves the water retention ability of the skin. Vitamin E protects against negative environmental influences. The Perfect Color Lipstick accentuates the lips in soft shimmering Decolorized Rose (no. 28) or Soft Columbine (no. 37). The creamy texture pampers the lips with nourishing waxes and oils and keeps them soft and delicate. Vitamin E protects against free radicals and moisture loss. Pressfolder Art.-No. 9987.79

30. 6. PRESS RELEASE SALES SUPPORT The gently melting Lip Passion-Smooth Touch Lipstick glides over the lips. Fine pigments care for a brilliant, even color application with Romantic Blush (no.35) to the seductive Creamy Dahlia (no.43). Shimmering polymers give the color a wonderful subtle shine. Additionally it protects, smoothens and nourishes the delicate skin with shea butter. Vitamin E protects against free radicals. The lipstick is lanolin and fragrance-free. The Lip Brilliance Long-lasting Lip Gloss lets the lips shine seductively for hours. The colors of the season are Brilliant Fervid Heat (no. 07) and Brilliant Lilac Clover (no. 78). Brazilian peppertree extract in combination with canola revive the senses. Encapsulated collagen and hyaluronic acid support the tightness of the skin on the lips. The nails Trend colors for nails are Saffron Copper (no. 88), Nebulous Taupe (no. 102), Maiden Pink (no. 54) and Sinuous Claret (no. 45)! The Ceramic Nail Lacquer contains patented ceramic particles which increase the resistance of the lacquer for a long-lasting shine. Another patented plasticizer guarantees for a smooth and easy application. Polyester resin shortens the drying time and hinders discoloration. The premium nylon bristles of the brush are perfectly adapted to the lacquer formulation and care for an especially even application. Pressfolder Art.-No. 9987.79