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Technology - Key experiential marketing stats for 2016

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Technology - Key experiential marketing stats for 2016

  1. 1. Key marketing stats for 2016 TECHNOLOGY
  2. 2. Technology is advancing at a rapid pace – and marketers must keep up if they want to survive. Here are our top stats for 2016 to help you stay ahead of the game.
  3. 3. Millennials Under 35s account for 55% of mobile searches. Source: Bing search trends 55%
  4. 4. of consumers would download a retail app to complement the in-store experience. Source: Apadmi 41%
  5. 5. of all adults that use the internet also use social media, with millennials (people ages 18-29) representing 89% of social media users. 74% Source: Pew Research Center
  6. 6. Event technology can help increase event attendance by 20%, increase productivity by 27%, and decrease costs by 20-30%. Source: Enterprise Event Marketing
  7. 7. of millennials say they stay updated on brands through social networks. 63% Source: Leaderswest Digital Marketing Journal
  8. 8. of millennials ‘count on social media’ when buying online. Source: Leaderswest Digital Marketing Journal 46%
  9. 9. of US smartphone shoppers research an item on their mobile before purchasing it. Source: Nielsen 72%
  10. 10. of U.S. millennials say their phone is their most valuable shopping tool. 46% Source: 2015 Global Digital Marketing Report from Razorfish
  11. 11. of people in the United Kingdom and the United States say they often feel dependent on technology. Source: 2015 Global Digital Marketing Report from Razorfish 75%
  12. 12. Download our live tech cheat sheet now or Register for a free immersive technology lunch and learn session. Want to learn more about the power of immersive technologies?
  13. 13. BEcause is an experiential marketing agency, dedicated to building brand love. e: info@becausexm.com UK: +44 (0)20 3371 3337 AUS: +61 2 8202 7504 22 Upper Ground London, SE1 9PD Suite 501 104 Commonwealth Street Surry Hills, Sydney NSW, 2010 becausexm.com

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