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Smarter planet cmo marcel baron - April 2011

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Bringing science to the art of marketing

  • Excellent presentation Marcel. You have identified and presented the future of marketing, systematic engagement of all assets to identify and build constituents. The additional linked materials are an added bonus - thanks!
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Smarter planet cmo marcel baron - April 2011

  1. 1. LEVERAGING DIGITAL MARKETING AND SOCIALMEDIAEvent Date: 13-15 Apr 2011Location: Amsterdam, The Netherlands
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  6. 6. Our world is becoming INSTRUMENTED We now have the ability to measure, sense and see the exact condition of everything. Our world is becoming INTERCONNECTED People, systems and objects can communicate and interact with each other in entirely new ways. Virtually all things, processes and ways of working are becoming INTELLIGENT We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events.7
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  10. 10. Customer Experience Marketing Processes Customer Data19
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  14. 14. Sources: ROI Research for Performance 2010, Yankelovich, 2010 IBM CEO Study January 2009 “Marketing Technology Adoption 2009”, Forrester Research23
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  19. 19. + + =28
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  24. 24.  ‘ ’  33
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  27. 27. Visit us at TheCMOSite.com connect with me through36

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