My itap2 presentation on my creative inspirational figure Adrian Miller.

1. ADRIAN MILLER
Saatchi & Saatchi

2. FINDING A HERO; STEP 1
The work I love the most is that of a clever concept, intelligently and wittingly
executed; something that both makes an impact as well as you think.

3. STEP 2
Not only should I love design, but I should be inspired. Love allows you to appreciate;
inspiration allows you to improve.

4. STEP 3
The majority of both inspirational and „love‟ designs I found in all research,
are from Saatchi & Saatchi.

5. STEP 4
Adrian Miller, executive creative director for Saatchi & Saatchi Malaysia,
was a recurring name for some of my favourite designs, with styles
closely linked to other designers‟ work I found highly inspirational.

6. A BRIEF LOOK INTO HIS LIFE
Joined “Lowe Kuala Lumpur” in 2004
Then joined Saatchi & Saatchi Malaysia in 2006
He has been a judge at several awards
In 2010, Media Magazine ranked Adrian as one of the top
five Executive Creative Directors in Asia-Pacific.
Recently Adrian set up V+,
a division of Velocity Films.
(Extracts from Adrian Millers „LinkedIn‟ profile summary)

7. GUINNESS POOL VIDEO
• Set of 3 videos (link)
• Constant product placement
• Hits the audiences‟ interests
• Utilises both wit and humour
• Develops a story to remember
• Promotion of fun and community
• Friendly/item origin, Irish accent

8. THE MORE YOU DRINK, THE
SLOWER YOU REACT; GUINNESS

9. THE MORE YOU DRINK, THE
SLOWER YOU REACT; GUINNESS

10. THE MORE YOU DRINK, THE
SLOWER YOU REACT; GUINNESS

11. THE MORE YOU DRINK, THE
SLOWER YOU REACT; GUINNESS

12. THE MORE YOU DRINK, THE
SLOWER YOU REACT; GUINNESS
• Each sign has an additional piece of
information, representing the slower reaction times on the
road.
• Because the signs information increases over each one, it
requires thought and intrigue to the audience, to figure out
what it means.
• The perspective view puts the audience in place of the
driver, allowing them to relate.
• The perspective also takes the road signs and draws the
audiences‟ eye into the center of the design. This is aided
by the arrow of light from the car.

13. SAFEGUARD SOAP
• Using odd
dimensions makes
it stand out
• Dirty colour
scheme relating to
theme
• In creative strategy
terms, goes for the
shock value
• The design tells a
story and makes
you think

14. NOKIA PANORAMA
Nokia wanted a set of designs for the panoramic usp
of their new phone. Adrian Miller took on this task
with his trademark mixture of humour, wit and
creative lateral thinking.

18. NOKIA PANORAMA

19. NOKIA PANORAMA
• A set of 3 designs to advertise Nokia phones‟
panorama usp.
• Rather than standard advertising dimensions, it
uses the panorama dimensions in an unusual (yet
creative) portrait orientation.
• From the base of the photo, things appear
normal. What would usually be along the
panoramic line, is then stacked up instead.
• Uses both comedy and wit/lateral thinking to
attract the audiences‟ interest.
• I am unsure where this would be displayed other
than net side-banners due to the proportions.

20. NOKIA MOBILE GAMING
• To emphasise mobile
gaming, hands have been turned
into gaming characters.
• This surreal look captivates the
audiences attention.
• Very simplistic background
design as not to distract from the
complex central focal point.
• The graduated background is
lighter in the middle, to draw
attention inward.
• Visual hierarchy takes the eye
from the figure to the hand to the
Nokia logo.

21. PENGUIN BOOKS;
“UNPUTDOWNABLE”
Diverse from his previous design styles, but still using his inspirational
lateral thinking, this is a clever way of portraying the product message.

22. PENGUIN BOOKS;
“UNPUTDOWNABLE”
Diverse from his previous design styles, but still using his inspirational
lateral thinking, this is a clever way of portraying the product message.

23. PENGUIN BOOKS;
“UNPUTDOWNABLE”
Diverse from his previous design styles, but still using his inspirational
lateral thinking, this is a clever way of portraying the product message.

24. WWF PAINTINGS
Although these are not Adrian Miller‟s pieces, they are both Saatchi & Saatchi, and a
design for WWF; a campaign which I am constantly inspired by thus worth including.

25. GIVE WILDLIFE A HAND
Although these are not Adrian Miller‟s pieces, they are both Saatchi & Saatchi, and a
design for WWF; a campaign which I am constantly inspired by thus worth including.

26. GIVE WILDLIFE A HAND
Although these are not Adrian Miller‟s pieces, they are both Saatchi & Saatchi, and a
design for WWF; a campaign which I am constantly inspired by thus worth including.

27. GIVE WILDLIFE A HAND
Although these are not Adrian Miller‟s pieces, they are both Saatchi & Saatchi, and a
design for WWF; a campaign which I am constantly inspired by thus worth including.

28. GIVE WILDLIFE A HAND
Although these are not Adrian Miller‟s pieces, they are both Saatchi & Saatchi, and a
design for WWF; a campaign which I am constantly inspired by thus worth including.

29. GIVE WILDLIFE A HAND
Although these are not Adrian Miller‟s pieces, they are both Saatchi & Saatchi, and a
design for WWF; a campaign which I am constantly inspired by thus worth including.

30. AMNESTY INTERNATIONAL
• Promotion of written protest
• Stark, bold colour scheme
• Colours resemble danger
• Pen lids appear like shells
• Ink resembles oil; war fuel.

31. MY WWF
My design taken from
my admiration for WWF
designs,
and Adrian Millers
Amnesty International
style.

32. HIS EFFECT ON THE
GRAPHIC COMMUNITY?
He has brought “Lowe Kuala Lumpur” and Malaysia‟s division of
“Saatchi & Saatchi” to renowned, top performing creative agencies.
Co-workers regarded him as a creative catalyst, convincing
employees not to guard their work so much, but involve other people
too.
Adrian was ranked as one of Asia/Pacific‟s top creative designers.
He produces beautiful, clever and creative work, which will inspire
others of my generation, as much as it has inspired me.

33. HIS EFFECTS ON ME

34. HIS EFFECTS ON ME
His work has shown me other styles
such as hand painting, to make work
more interesting.
The beautiful balance of lateral
thinking, wit, creativity, humour and
clearness to the message.
Work can be of odd dimensions like
the panoramic advertisements.
An aspiration to be the „creative
catalyst‟ he is known to be.
Given me a hero and love for his
designs.

35. Milton Glaser
A.M‟s WORK

36. BIBLIOGRAPHY
http://www.linkedin.com/profile/view?id=84344266&authType=name&authToken=jrpq&locale=en_US&goback=%2Enpp_%2Fadrian*5mil
ler%2F24%2F2b6%2F40a
Adrian Millers „LinkedIn‟ profile; accessed 22 nd March 2012
http://addshots.blogspot.co.uk/2008/10/amnesty-international-pen.html
„The Ad Collector (a.k.a. Add Shots)‟ blog, posted by Gonzo, 20 th October 2008; accessed 22 nd March 2012
http://theinspirationroom.com/daily/2008/amnesty-international-weapons-against-war/
„The Inspiration Room tm, Amnesty International Weapons Against War‟, posted by Duncan, 15 th March 2008; accessed 22 nd March 2012
http://www.ibelieveinadv.com/2011/05/nokia-n8-stack-up-train-stack-up-camel-stack-up-soccer-anthem/
„I Believe In Advertising, Nokia N8: Stack up‟, posted 31 st May 2011, accessed 22 nd March 2012
http://theinspirationroom.com/daily/2009/penguin-books-unputdownable/
„The Inspiration Room tm, Penguin Books Unputdownable‟, posted by Duncan, 24 th July 2009; accessed 22 nd March 2012
http://theinspirationroom.com/daily/2009/safeguard-antibacterial-soap-spreads-in-malaysia/
„The Inspiration Room tm, Safeguard Antibacterial Soap Spreads in Malaysia‟, posted by Duncan 5 th January 2009; accessed 22 nd March
2012
http://creativecriminals.com/print/wwf-give-a-hand-to-wildlife/
„Creative Criminals, Give a hand to wildlife‟, posted by Rindert Dalstra; accessed 22 nd March 2012
http://theinspirationroom.com/daily/2007/guinness-game-of-pool/
„The Inspiration Room tm, Guinness and the game of pool‟, posted by Duncan, July 14 th 2007; accessed 22 nd March 2012
http://www.youtube.com/watch?v=q0G6C02uQ9U&feature=results_main&playnext=1&list=PL2EF5B19DD2F0D5D6
„Youtube playlist‟, posted by Korbi21, 19 th February 2008; accessed 22 nd March 2012
http://www.pop-ology.com/nokia-mobile-gaming/
„Pop-ology‟, Nokia Mobile Gaming, posted 23 rd March 2011, accessed March 22 nd 2012
http://mydailyemail.blogspot.co.uk/2009/11/more-you-drink-slower-you-react-please.html