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Submitted By- AYUSH GUPTA.pptx
1. Submitted By- AYUSH GUPTA
202110902120022
Bsc. BT 2nd year
CASE STUDY ON
LENSKART
SHRI RAMSWAROOP MEMORIAL UNIVERSITY
DEVA ROAD LUCKNOW
SubmittedTo- Mr. Gyan RanjanYadav
Faculty Of IMCE
2. 4/25/2023 Annual Review 2
Agenda
INTRODUCTION
ABOUT FOUNDER
LOGO
KEY FACTORS
BUSINESS MODEL
MARKETING STRATEGY
REVENUE
COMPETITOR
3. Introduction
Lenskart is an Indian eyewear company
that was founded in 2010 by Peyush
Bansal .
The brand is known for its affordable and
high-quality eyewear products and has
become one of the leading eyewear
companies in India.
Lenskart is an e-commerce platform
which specialises in eyewear accessories.
.
4. 4/25/2023 Annual Review 4
• The platform operates in both online and offline distribution modes,
offering its customers the liberty to purchase products either online or
through their exclusive offline stores.
• The company facilitates a range of services such as home eye checkups.
• Lenskart recently earned the unicorn company status towards the end of
2019.
5. 4/25/2023 Annual Review 5
About Founder
• Peyush Bansal is the founder and CEO of Lenskart, an
Indian eyewear company that he founded in 2010 alongside
Amit Chaudhary and Sumeet Kapahi.
• Peyush Bansal is a graduate of the Indian Institute of
Technology (IIT) Delhi and has worked with companies like
Microsoft and Dell before starting Lenskart.
7. 4/25/2023 Annual Review 7
1. Disruptive business model:
• Lenskart's business model is based on a unique omni-channel
strategy, which combines online and offline retail channels.
• This has helped Lenskart reach a wider audience and cater to
customers who prefer online as well as offline shopping.
Key factors:
8. 4/25/2023 Annual Review 8
2. Affordable and high-quality products:
• Lenskart has a wide range of eyewear products that cater to different customer
needs and preferences.
• The brand offers affordable and high-quality products that are designed
to meet the needs of different age groups and lifestyles.
9. 4/25/2023 Annual Review 9
3. Innovative technology:
• Lenskart has leveraged innovative technology to enhance the customer experience.
• The brand has a 3D virtual try-on feature on its website, which allows customers to try on
eyewear virtually and choose the best fit.
• The brand also uses AI-based technology to help customers find the right pair of glasses
based on their face shape and preferences.
10. 4/25/2023 Annual Review 10
4. Strong customer focus:
• Lenskart has always put its customers at the center of its business operations.
• The brand also offers a 14-day return policy and a one-year warranty on its products,
which has helped build trust and confidence among customers.
5. Strong leadership and team:
• Lenskart's success can also be attributed to the strong leadership and team that
has been built by the founder.
• The brand has a team of experts who are passionate about
eyewear and are committed to the brand's vision and values.
11. 4/25/2023 Annual Review 11
Business Model of Lenskart
Innovative Feature include
First frame free
Exchange old frame for new
Virtual try on
Try at home
Business Strategies
Discounting strategy
Fashion driven model
Inventory based model
12. 4/25/2023 Annual Review 12
Marketing Strategies of Lenskart
Online Campaign
To create a branding of
lenskart .
Televsion Advertisement
To promote their brand to a
wider audience