It is an Study of Performance evaluation of Highest Grossing Bollywood Films on the Basis of Revenue Collection and created one formula to know actual top Bollywood movies with the help of gold prices which show or reflect the inflation. And through this study i found top 10 Bollywood movies.

1. Page | 1
PRESTIGE INSTITUTE OF MANAGEMENT AND
RESEACH, INDORE (M.P)
(An Autonomous Institute Established in 1994, Accredited Twice Consecutively with Grade
“A” NAAC (UGC))
(Affiliated to Devi Ahilya University & Programs are approved by AICTE and State
Government)
MAJOR RESEARCH PROJECT
ON
“A STUDY OF PERFORMANCE EVALUATION OF HIGHEST
GROSSING BOLLYWOOD FILM’S”
Session 2013-2015
GUIDE BY: SUBMITTED BY:
DR. SACHIN MITTAL AYUSH YADAV
(Associate Professor) MBA-FA (4th SEMESTER) ‘A’
SCHOLAR NO. - 1121806727

2. Page | 2
STUDENT’S DECLARATION
I hereby declare that the project report titled ““A Study of Performance evaluation
of Highest Grossing Bollywood Film’s” is a genuine research work done by me and it has not
been published anywhere earlier.
(Signature)
AYUSH YADAV
MBA (Financial Administration)
Dated:
Place: INDORE

3. Page | 3
CERTIFICATE OF FACULTY GUIDE
This is to certify that AYUSH YADAV student of M.B.A (Financial Administration) VI semester
program has completed his Major Research Project on “A Study of Performance evaluation
of Highest Grossing Bollywood Film’s” Under my guidance.
Dated: - (Signature of the mentor)
Place:-INDORE DR.SACHIN MITTAL
ASSOCIATE PROFESSOR
PIMR, INDORE

4. Page | 4
ACKNOWLEDGEMENT
I am thankful to Dr. YOGESHWARI PHATAK (DIRECTOR) PRESTIGE INSTITUTE OF
MANAGEMENT AND RESEARCH, for giving me the opportunity of doing Major Research
Project in the MBA (Financial Administration) integrated curriculum.
I have great pleasure to express my deep sense of gratitude to Dr. SACHIN MITTAL faculty
P.I.M.R (Indore) for his excellent guidance and interest in completion of Major Research
Project.
In the end I would like to mention my unending gratitude to my family who have given me
constant support and have been enormous source of pride, useful advice. Moral support
and encouragement to me.

5. Page | 5
INDEX
Chapter 1: INTRODUCTION
1.1 Conceptual Framework
1.2 Review of Literature
1.3 Rationale of the Study
1.4 Objectives (s) of the Study
Chapter 2: METHODOLOGY
2.1 The Study
2.2 The Sample
2.3 The Tools for Data Collection
2.4 The Tools for Data Analysis
Chapter 3: RESULTS AND ANALYSIS
Chapter 4: SUGGESTIONS AND CONCLUSION
4.1 Conclusions
4.2 Suggestions
4.3 Limitations
4.4 Scope
REFERENCES
BIBLIOGRAPHY/WEBLIOGRAPHY

6. Page | 6
CHAPTER-1

7. Page | 7
INTRODUCTION
1.1 CONCEPTUAL FRAMEWORK
Films generate income from several revenue streams including theatrical exhibition, home
video, television broadcast rights and merchandising. However, theatrical box
office earnings are the primary metric for trade publications (such as Box Office
Mojo and Variety) in assessing the success of a film, mostly due to the availability of the
data compared to sales figures for home video and broadcast rights, and also due to
historical practice. Included on the list are charts of the top box-office earners (ranked by
both the nominal and real value of their revenue), a chart of high-grossing films by calendar
year, a timeline showing the transition of the highest-grossing film record, and a chart of the
highest-grossing film franchises and series. All charts are ranked by international theatrical
box office performance where possible, excluding income derived from home video,
broadcasting rights and merchandise.
Earlier the success of Bollywood movies is measured on the basis of time duration on the
theatres. But know a days the new benchmark for a film to declared hit is 100 crore club.
Bollywood 100 Crore Club is an unofficial designation, “‘formed’ by the trade and the
media," related to films that have net Rs. 100 crore or more in India after deducting the
Entertainment tax. As of 2012, the 100 crore box office target had become "a new
benchmark for a film to be declared a hit" and those affiliated with the 100 Crore Club were
considered part of the "elite strata" within the Bollywood film community. The 100 Crore
Club designation has replaced previous Bollywood indications of success which had included
great music, the "Silver Jubilee" or the "Diamond Jubilee" (films that ran for 75 weeks in
theatres).

8. Page | 8
On the basis of it there are top successful movies list:-
S.No. Top Movies Total Revenue (in Crore)
1 PK (2014) 649,00,00,000
2 Dhoom 3 (2013) 542,00,00,000
3 Chennai Express (2013) 422,00,00,000
4 3 Idiots(2009) 395,00,00,000
5 Happy New Year (2014) 383,00,00,000
6 Kick (2014) 377,00,00,000
7 Krrish (2013) 374,00,00,000
8 Bang Bang (2014) 340,00,00,000
9 Ek Tha Tiger (2012) 320,00,00,000
10 Yeh Jawaani Hai Deewani (2013) 311,00,00,000

9. Page | 9
1.2 Review of Literature
The majority of academic research has focused on the first property since a widespread
consensus states that the price of gold reflects inflation expectations. One reason is that
commodity prices are generally considered to be able to incorporate new information faster
than consumer prices (Mahdavi and Zhou, 1997).
Gold prices seem to be appropriate regarding the reflection of inflation expectations since,
in contrast to many other commodities, gold is durable, relatively transportable, universally
acceptable and easily authenticated (Worthington and Pahlavani, 2007). From a theoretical
point of view, an increase in expected inflation will force investors to buy gold, either to
hedge against the expected decline in the value of money or to speculate due to the
associated rise of the gold price. This generates a purchasing pressure which yields to an
immediately rising price of gold in time of the upward revision in inflation expectations.
Thus, changes in expected inflation will cause changes in the price of gold.
Carmody. L & Graydon. M (2009) - "Fears of future inflation drove investor interest as seen
by the continued demand for the ETFs during the quarter. Traditionally, gold has been an
effective inflation hedge, and as our recent study shows, also performs well during low to
medium inflationary environments." The recent study, which examined the relative
performance of four traditional inflation hedges (gold, real estate, Treasury Inflation-
Protected Securities (TIPS) and general commodities), found that in two of the three
historical scenarios gold would likely outperform other traditional inflation hedges. The
study also found a strategic case for gold in the portfolio of an investor that already holds
TIPS, due to the additional diversification benefits gold brings to a portfolio.
Worthington and Pahlavani (2007) also test the presence of a stable long-run relationship
Between the price of gold and inflation in the USA using monthly data from 1945 to 2006
and from 1973 to 2006. However, they additionally allow for instabilities when analysing the
long run relation. In their framework, the timing of structural breaks is endogenously
determined by applying the unit root testing procedure developed by Zivot and Andrews
(1992) and thereafter a modified integration approach suggested by Saikkonen and
L¨utkepohl (2000a, 2000b, 2000c) is adopted. The results provide evidence in favour of a

10. Page | 10
cointegrating relationship between the price of gold and inflation in both sample periods
and thus, Worthington and Pahlavani (2007) conclude that a gold investment can serve as
an effective inflationary hedge. Finally, Wang et al. (2011) have analysed the short-run and
long-run inflation hedging effectiveness of gold in the USA and Japan for a sample period
ranging from January 1971 to January 2010 while using monthly data. They conduct the
linear cointegration test proposed by Engle and Granger (1987) as well as the nonlinear
threshold cointegration test 8Furthermore, Tully and Lucey (2007) have applied a power
GARCH approach and also do not find a significant relationship between gold prices and
inflation. 9 suggested by Enders and Siklos (2001) and show that in low momentum regimes
gold is unable to hedge against inflation in both the USA and Japan, however, in high
momentum regimes, a gold investment is able to hedge against inflation in the USA, and
partially hedge against inflation in Japan.
Summing up the empirical evidence, the ambiguous results of previous studies as well as the
provided evidence for instabilities in the relationship between gold prices and inflation
verify the application of a time-varying Markov-switching approach. In our analysis, the
long-run coefficients indicate the intensity of a relationship between the price for gold and
the general price level. However, gold is only useful as a hedge if prices adjust to deviations
from such a long-run relationship. In this case, the long-run estimates also provide a
measure of effectiveness of an inflation hedge. Hence, in our framework the time-varying
adjustment coefficients are able to discriminate between periods with and without hedging
functions. If prices do not adjust, buying gold may not be able to shield a portfolio with
respect to future price movements during a specific period.
Tufail, Saira, Batool, Sadia (The Lahore Journal of Economics) if gold is a perfect internal
hedge, its nominal price and domestic inflation will rise at the same time. For it to be an
external hedge, the magnitude and time of price change has to be perfectly aligned with the
change in the exchange rate but in the opposite direction. This implies that one can protect
against exchange rate fluctuations by investing in gold. Many empirical studies suggest that
direct and indirect gold investment serves as an effective inflationary hedge.
Dempster, Natalie; Artigas, Juan Carlos (The Journal of Wealth Management) (Fall
2010): Gold has a role to play both as a tactical inflation hedge and as a long-term strategic

11. Page | 11
asset. If the world economy experiences a resurgence in inflation, then gold, like the other
traditional inflation hedges, is likely to outperform mainstream financial assets. Investors
who are unsure whether to add a targeted, short-run inflation hedge to their portfolio at
this stage should take solace from the fact that gold can be shown to enhance an investors'
risk adjusted returns even in a low to medium inflation environment. The strategic case
for gold rests mainly on its effectiveness as a portfolio diversifier. This reflects the unique
and diverse drivers of gold demand and supply. In the periods considered, gold also
consistently delivers a lower average volatility than either the S&P GSCI or BB REITs,
something which may surprise readers, as gold is often erroneously perceived as an
especially risky asset. The gold market is deep and liquid. Investors wishing to buy gold or
gain an exposure to movements in the gold price can chose from an array of different
products.
Money Marketing (Nov 10, 2005), Gold is a better indicator of the direction of inflation than
the oil price or consumer price index, says the World Gold Council. Research commissioned
by the World Gold Council and carried out by HC Wainwright & Co Economics says the CPI is
too reactive and backward-looking to monitor inflation while the gold market is more
efficient in pricing in inflation risk. HC Wainwright & Co president and director of research
David Ranson says his study found that gold prices are a very effective leading indicator.
Analysts monitoring the gold price would have noted the inflationary pressures on the US
and other major markets a couple of years ago, he says. Ranson says: "The implications of a
change in the gold price are far-reaching. Gold serves as a dependable barometer of
purchasing power and, therefore, of pressures on inflation and bond markets. "The price of
gold and other precious metals has been signalling a return to inflation for some time and if,
as we expect, inflation continues, managers will be scrambling to find investment
instruments with which they can protect their portfolios from its pernicious effects."
Shumsky and Tayana (2011) – Gold tumbled after a surprise release of U.S. strategic crude
oil reserves fed into investor expectations of lower inflation amid slower economic growth.
A strong dollar, which rallied against the euro as concerns about inflation eased, also
pressured gold prices. Gold for August delivery, the most actively traded contract, settled
down $32.90, or 2.1%, at $1,520.50 a troy ounce on the Comex division of the New York

12. Page | 12
Mercantile Exchange. The contract snapped a seven day winning streak and hit an intra-day
low of $1,515.00. Thinly traded June-delivery gold ended down $32.80, or 2.1%, at
$1,520.10 a troy ounce. The International Energy Agency said its members would release 60
million barrels from strategic reserves in an effort to ease oil prices, which had rallied on
supply disruptions caused by the civil war in Libya. Half the oil will come from the U.S.
Strategic Petroleum Reserve. Energy prices form a large part of how consumers measure
inflation, and with the release of more oil into the market, oil prices are expected to fall
further. "When you release stuff from the strategic reserves that's not market forces, that's
government intervention, that's deflationary," said Charles NE doss, senior market strategist
at Olympus Futures. The EIA actions amplified a delayed reaction in the gold market to the
Federal Reserve's weaker reading of the U.S. economy, released Wednesday. The bank
lowered its forecast growth rates for the U.S., saying the economy is recovering slower than
expected and that the labour market is weaker than anticipated. Gold is considered a store
of value and demand for the metal runs high when traders are concerned about fast
economic growth spurring the cost of commodities and reducing the purchasing power of
paper currencies. But with economic growth seen slowing investors are now paring
those gold holdings. "The inflation premium that got priced into gold is getting taken out,"
said Rob Kurzatkowski, senior commodity analyst at optionsXpress.
Sussan Dolatshahi (2010) Traditional advertising has been less effective in influencing target
markets and therefore various non-traditional advertising approaches have been emerged.
One of the progressively growing non-traditional alternatives is product placement which
has received incredible attention and interest among marketers. Despite the extensive use
of product placement little has been done regarding studying the true value of this
marketing technique. Therefore, this thesis aims at addressing the financial worth of
product placement and examines: (1) the impact of the number of product placements on
the revenue of firms and (2) the effect of box office success of movies on the revue of firms.
The research questions are addressed by adopting a linear regression modelling. The results
show that (1) the number of product placement is an important factor in the positive move
of revenue and (2) the total box office success of movies featuring the product does not
influence the revenue of the firm.

13. Page | 13
Bannon & Lisa (1995) Domestic box-office performance for 1995 movies is expected to
nudge slightly ahead of last year, but some experts warn that a dip in ticket sales may signal
the beginning of a cyclical downturn for the film industry. While final figures won't be in
until this weekend, the holiday season is expected to rescue an otherwise lacklustre year,
pushing box-office receipts up about 2%, to $5.5 billion from $5.4 billion in 1994, according
to A.D. Murphy, box-office analyst for the Hollywood Reporter trade newspaper. However,
for the first time since 1991, actual ticket sales declined slightly, to about 1.26 billion from
1.3 billion in 1994, Mr. Murphy projected. "The momentum is slowing," Mr. Murphy said.
"When ticket sales go down, that can signal the end of the latest boom period. And when
there's an absolute decline in business, it's because the films are unpopular." The slowdown
is likely to put pressure on studio executives to place a cap on movie budgets and to pare
the number of films they release each year, industry observers said. As profit margins
continue to be squeezed, spiralling star salaries are likely to come under closer scrutiny in
coming months. Disney is expected to win 1995's market-share sweepstakes among
Hollywood's major studios for the second year in a row. The company's principal movie-
distribution unit expects its box-office grosses to hit $1 billion by the end of the year.
Richard Cook, Disney's president of marketing and distribution, said that although Disney's
box-office performance this year had been running behind last year's record levels, the
runaway success of "Toy Story" should push total box-office grosses close to last year's
$1.01 billion. "In order to equal last year, we had to have the 'Toy Story' phenomenon,
which no one could have predicted," Mr. Cook said. "It looks like it will now do in excess of
$200 million." The box-office estimates mean that Disney will end the year as the top
market-share earner, with 19%, followed by Time Warner Inc.'s Warner Bros. at 18%,
according to the Hollywood Reporter. Sony Corp.'s Sony Pictures Entertainment division,
parent company of the Columbia and TriStar movie studios, is expected to come in third for
the year. Universal Pictures, part of Seagram Co.'s MCA unit, will finish fourth, followed by
Viacom Inc.'s Paramount Pictures and News Corp.'s Twentieth Century Fox.
The Times of India cancelled its "Box Office" column in November 2013 because "The stakes
of filmmakers have increased so much that they are willing to go any distance to manipulate
and jack up their numbers to beat each other's records." and the Times felt they were no
longer able to provide accurate enough figures because "Films that have not reached the

14. Page | 14
'100 crore mark but are close will insist that they have reached the `100 crore figure as they
can't resist being in the '100 crore club.'"

15. Page | 15
1.3 Rationale behind the study
The rationale behind the study is to find out the formula for measure the success of the
films. Bollywood 100 Corer Club is the new benchmark for the success of the movies now
but old movies which were "Silver Jubilee" or the "Diamond Jubilee" were not in that list
but they are successful movies in Bollywood. Therefore, this study helps to find out the
formula of performance evaluation of highest grossing Bollywood movies.

16. Page | 16
1.4 Objectives:-
 To Study the performance evaluation of Highest Grossing Bollywood films.
 To propose a new model for the analysis of successful highest grossing Bollywood
film’s based on financial revenue.

17. Page | 17
CHAPTER-2

18. Page | 18
METHODOLOGY
2.1 Research Type:-
This study is expletory in nature. An explore the success of Bollywood movies biased on
their total collection after considering inflation.
2.2 The Sample Unit:-
Revenue collected by top 10 movies before 2000 and after 2000 of highest grossing
Bollywood movies.
2.3 Tool for data Collection:-
The secondary data has been collected from various sources like relevant websites,
newspapers, and magazines etc.
2.4 Tool for data Analysis:-
The collected data has been analysed through the relevant statistical tools like Correlation,
Percent analysis, etc. The collected data has also been analysed in the light of financial tools
such as time value analysis etc.

19. Page | 19
CHAPTER-3

20. Page | 20
RESULT AND ANALYSIS
To fulfil the objectives of the study movies were classified in two categories old and new
movies or movies before year 2000 and after year 2000 which mention below in Fig 1.1 and
Fig 1.2. Top 10 New movies or Movies after year 2000 and popular old movies or movies
before year 2000 were taken for the comparison. New movies were taken from the box
office Bollywood hundred crore club whereas old movies were taken on the basis of
popularity.
In Fig 1.1 a few of old hit movies were taken from year 1940 to year 2000 on the basis of
popularity like Sholey, Kismat, Rattan, Mughal-E- Azam, Mother India, Andazz, Sangam,
Chupke-Chupke, Hum Aapke hai Kaun and Dil wale Dhulhania le jayenge. Also collected the
total revenue of these movies which they earned from release date to running period of
movies in theatres, maximum 100 weeks taken as running period and considered that the
total revenue was collected during that period.
After taken the days or weeks run of movies in the theatres, found the last date of movie
runs in theatres like Kistmat movie release date 01/01/1943 and it runs 100 weeks in
theatres, therefore the last date to run in theatres was 30/11/1944.
It is considered that total revenue was collected at the last date of the movie runs in the
theatres, therefore last date of movies runs in the theatres were taken.
Therefore, total revenue were collected by each movies converted in present value. By
considering that the total revenue were invested in gold at the last date of movies in
theatres. Price of gold for old movies or movies before year 2000 were taken yearly average
gold price and considered that total revenue collected by movie used to purchase gold at
the last date of movie runs in the theatres. Through this found the quantity of gold
purchased form the total revenue.
Gold price is appropriate regarding the reflection of inflation after reading various
literatures. Where it is proved that gold prices moves with the inflation rate, universally.
Therefore, it is considered that total revenue was invested in gold to know the present

21. Page | 21
valuation of the total revenue collected by the old movies or movies before year 2000 with
the impact of inflation.
Then, to find the current valuation of the total revenue invested in gold. Gold current price
was taken (31st, March, 2015) and multiplied with the quantity purchased. Through this
found the current valuation of the total revenue of old movies with the impact of inflation.
Hence, it is found the revenue of old movies is much higher than the revenue of movies is
currently showing in box office Bollywood hundred crore club.
Similarly, In Fig 1.2 new movies or movies after year 2000 were taken from the box office
Bollywood hundred crore club like PK, Dhoom3, Chennai Express, 3 Idiots, Happy New Year,
Kick, Kirrish, Bang- Bang, Ek tha Tiger and Yeh jawaani hai deewani. And taken the total
reveanue collected by these movies as showing at box office site with their release date
applied the same function as with old movies. It is found that the revanue collected by these
movies were decreased as compared to the actual revenue.
Fig 1.1

22. Page | 22
S.No. Top Movies Before 2000
Total Revenue
(In Rs.)
Release Date Days run
1 Kismat (1943) 1,00,00,000 01/01/1943 100 weeks
2 Rattan (1944) 1,00,00,000 01/01/1944 60 weeks
3 Mother India (1957) 4,00,00,000 14/02/1957 50 weeks
4 Mughal-E-Azam (1960) 5,00,00,000 01/01/1960 100 weeks
5 Sangam (1964) 4,00,00,000 01/01/1971 25 weeks
6 Andazz (1949) 1,00,00,000 01/01/1949 25 weeks
7 Chupke-Chupke (1975) 13,00,00,000 26/03/1975 25 weeks
8 Sholay (1975) 35,00,00,000 15/08/1975 100 weeks
9 Hum Aapke hai kaun..!(1994) 135,00,00,000 05/08/1994 100 weeks
10 Dil wale Dulhania le jayenge (1995) 122,00,00,000 19/10/1995 100 weeks
Gold
Purchased
Date
Gold
Purchased
Price
Quantity (in 10gm)
Gold Price as
on 31st
march 2015
Net Present
value
Current
Valuation
(In Rs.)
30/11/1944 51.99 192344.6817 26204
CurrentGoldPrice*Quantity
504,02,00,038
24/05/1945 57.46 174034.1107 26204 456,03,89,836
30/01/1958 93 430107.5269 26204 1127,05,37,634
10/12/1961 115.61 432488.5391 26204 1133,29,29,677
05/05/1971 193 207253.886 26204 543,08,80,829
05/05/1949 94.17 106190.9313 26204 278,26,27,164
28/08/1975 540 240740.7407 26204 630,83,70,370
14/07/1977 486 720164.6091 26204 1887,11,93,416
05/07/1996 4812.66 280510.1545 26204 735,04,88,088
29/07/1997 4855 251287.3326 26204 658,47,33,265
Fig 1.2

23. Page | 23
S.
No.
Top Movies After 2000
Total Revenue (in
Crore)
Release Date Days run
1 PK (2014) 649,00,00,000 19/12/2014 21 days
2 Dhoom 3 (2013) 542,00,00,000 20/12/2013 21 days
3 Chennai Express (2013) 422,00,00,000 09/08/2013 21 days
4 3 Idiots(2009) 395,00,00,000 25/12/2009 28 days
5 Happy New Year (2014) 383,00,00,000 24/10/2014 17 days
6 Kick (2014) 377,00,00,000 25/07/2014 15 days
7 Krrish (2013) 374,00,00,000 01/11/2013 18 days
8 Bang Bang (2014) 340,00,00,000 02/10/2014 17 days
9 Ek Tha Tiger (2012) 320,00,00,000 15/08/2012 40 days
10 Yeh Jawaani Hai Deewani (2013) 311,00,00,000 31/05/2013 21 days
Gold
Purchased
Date
Gold
Purchased
Price
Quantity (in
10gm)
Gold Price as on
31st march 2015
Net
Present
value
Current Valuation
07/01/2015 27161 238945.5469 26204
CurrentGoldPrice*Quantity
626,13,29,112
09/01/2014 28862 187790.1739 26204 492,08,53,718
29/08/2013 27913 151184.0361 26204 396,16,26,482
21/01/2010 16256 242987.2047 26204 636,72,36,713
09/11/2014 25796 148472.6314 26204 389,05,76,834
08/08/2014 28604 131799.7483 26204 345,36,80,604
18/11/2013 30051 124455.093 26204 326,12,21,257
18/10/2014 26596 127838.7727 26204 334,98,87,201
23/09/2012 31433 101803.8367 26204 266,76,67,738
20/06/2013 26869 115746.7714 26204 303,30,28,397

24. Page | 24
On the basis of the above calculation compared the ranking of top ten Bollywood movies
which were already in hundred crore club. These ranking were changed in itself after
calculation like PK was on the top in box office Bollywood hundred crore club and after the
calculation 3 idiots was on top with more revenue as compared with PK and so on.
In Fig 1.3 were the movies which were in the top ten list of box office Bollywood hundred
crore club with their original revenue whereas, In Fig 1.4 were the same movies after the
calculation on the basis if the revenue is invested in gold. Ranking changed after the
calculation.
Fig 1.3
Actual
Top 10 Movies In
Bollywood 100 Crore Club
Ranking Name of Movies
Total
Revenue
(in Crore)
1 PK (2014) 6490000000
2 Dhoom 3 (2013) 5420000000
3 Chennai Express (2013) 4220000000
4 3 Idiots(2009) 3950000000
5 Happy New Year (2014) 3830000000
6 Kick (2014) 3770000000
7 Krrish (2013) 3740000000
8 Bang Bang (2014) 3400000000
9 Ek Tha Tiger (2012) 3200000000
10
Yeh Jawaani Hai Deewani
(2013) 3110000000

25. Page | 25
According Research
Top Movies After 2000
Ranking Name of Movies
Total Revenue
(in Rs.)
1 3 Idiots(2009) 636,72,36,713
2 PK (2014) 626,13,29,112
3 Dhoom 3 (2013) 492,08,53,718
4 Chennai Express (2013) 396,16,26,482
5 Happy New Year (2014) 389,05,76,834
6 Kick (2014) 345,36,80,604
7 Bang Bang (2014) 334,98,87,201
8 Krrish (2013) 326,12,21,257
9 Yeh Jawaani Hai Deewani (2013) 303,30,28,397
10 Ek Tha Tiger (2012) 266,76,67,738
Fig 1.4

26. Page | 26
On the basis of the research after taking movies from before year 2000 and after year 2000
and using the calculation that revenue collected by movies was invested in gold and through
it found the revised revenue. And According to the revised revenue ranked the movies and
found that still movies which are not in the list of box office Bollywood hundred crore club
like Sholey, Mother India, Mughal-E-Aazam, Hum Aapke hai Kaun and Dil Wale dulhania le
jayenge are top on the list and movies which was on the top in the list of Bollywood
hundred crore club Pk is on the Eight position that shows the impact of content, quality and
direction in the movies. Therefore, measuring the success of movies on the basis of their
total revenue is not the valid tool.
According to this Research Sholey is the highest grossing Bollywood movie on the basis of
total revised revenue with the 1887 crore approx.
In Fig 1.5, ranked all twenty movies which were taken in the study ten movies before year
2000 and ten movies after year 2000 according to their revised revenue or current valuation
of their total revenue
Fig 1.5
Top 20 Movies According Research
Ranking Movie Name Amount (In.Cr)
1 Sholay (1975) 1887
2 Mughal-E-Azam (1960) 1133
3 Mother India (1957) 1127
4 Hum Aapke hai kaun..!(1994) 735
5 Dil wale Dulhania le jayenge (1995) 658
6 3 Idiots(2009) 637
7 Chupke-Chupke (1975) 630
8 PK (2014) 626
9 Sangam (1964) 543
10 Kismat (1943) 504
11 Dhoom 3 (2013) 492
12 Rattan (1944) 456
13 Chennai Epress (2013) 396
14 Happy New Year (2014) 389
15 Kick (2014) 345
16 Bang Bang (2014) 334
17 Krrish (2013) 326
18 Yeh Jawaani Hai Deewani (2013) 303
19 Andazz (1949) 278
20 Ek Tha Tiger (2012) 266

27. Page | 27
Comparison between Box Office top 5 and according to research top five movies:-
Top 5 Movies According Box Office
S.No. Top Movies After 2000 Total Revenue (in Crore)
1 PK (2014) 6490000000
2 Dhoom 3 (2013) 5420000000
3 Chennai Express (2013) 4220000000
4 3 Idiots(2009) 3950000000
5 Happy New Year (2014) 3830000000
Top 5 Movies According Research
Ranking Movie Name Amount (In.Cr)
1 Sholay (1975) 1887
2 Mughal-E-Azam (1960) 1133
3 Mother India (1957) 1127
4 Hum Aapke hai kaun..!(1994) 735
5 Dil wale Dulhania le jayenge (1995) 658

28. Page | 28
CHAPTER-4

29. Page | 29
CONCLUSION AND SUGGESTION
4.1 CONCLUSION
Bollywood 100 Corer Club is not the appropriate benchmark to measure the success old hit
movies which were not in this club were also successful movies. If we consider the revenue
collection is the base for calculating the success of movies then we need to find the current
valuation of the total revenue which is collected by movies like one method I have applied in
my research.

30. Page | 30
4.2 SUGGESTION
Above study revel that really revenue collection is not the correct criteria to consider the
success of movies. Until or unless it is consider Time Value of Money factor. Therefore, this
study recommended to movies director, reviewers, procedures and movie analysis.
It is a kind of analysis which reviled that content and quality of movie are more important
that old movies are heart touching movies very strong in form of story and direction.
In present scenario this is also highlighted through this research the success of movie in
present scenario is the game of marketing gamic but not the quality and content.
In present scenario viewers are not happy by spending 200 rs to 500 rs on one movie by
going in multiplexes and found that overall movie was not good and these process is also
increasing business of piracy.
These study reviled this is a suggestion to all movie reviews they must focus on content,
quality and direction rather than marketing structure. The success of old movies indicate
that if a movie is good in terms of content, quality and direction movie itself create its
market and generate revenue sholey, Hum Aapke hai Kaun are the great examples. These
two movies at initial stage were not successful on the box office collection but later on
because of very good content, quality and direction automatic created the market through
word of mouth publicity and create the history.
In a present scenario the movie content are very poor and through the marketing create the
hype and collect the revenue in first week this type of marketing strategy are not ethical.

31. Page | 31
4.3LIMITATION
 Gold Prices is the only factor was taken into consideration in the study.
 Only few Bollywood movies were taken into the consideration for the calculation.
 The data is entirely based on secondary data.

32. Page | 32
4.4 SCOPE
 Any other factor can be used as Gold factor like Capital Gain Index etc.
 This study can be analysed in light of many other financial tools.
 This study can be applied for many other Bollywood and Hollywood movies.

33. Page | 33
REFERENCE-
 Carmody. L & Graydon. M (2009), US, “Gold Supported amid Inflation Concerns”
http://search.proquest.com/docview/444003913?accountid=135227
 Tufail, Saira, Batool, Sadia (The Lahore Journal of Economics) “An Analysis of the
Relationship between Inflation and Gold Prices: Evidence from Pakistan” The Lahore
Journal of Economics 18.2 (Winter 2013): 1-35.
 Dempster, Natalie; Artigas, Juan Carlos(Fall 2010) “Gold: Inflation Hedge and Long-Term
Strategic Asset” The Journal of Wealth Management 13.2 : 69-75,8.
 Money Marketing (Nov 10, 2005): 12 “Gold has mettle as indicator of inflation”
http://search.proquest.com/docview/217336320?accountid=135227
 Shumsky and Tayana (2011) “Gold Falls On Easing Inflation Fears” Wall Street Journal
(Online) [New York, N.Y] 23 June 2011.
 Sussan Dolatshahi (2010) “The Impact of product placement on firms' revenue”
Concordia University, Montreal, Quebec, Canada
 Bannon & Lisa (1995) the wall street journal at the movies: Revenue is up, ticket
sales off Bannon, Lisa. Wall Street Journal, Eastern edition [New York, N.Y] 29 Dec
1995: B1.
 Worthington, A.C. and M. Pahlavani (2007): Gold Investment as an Inflationary
Hedge: Cointegration Evidence with Allowance for Endogenous Structural Breaks.
Applied Financial Economics Letters, 3(4), 259-262.

34. Page | 34
 (Mahdavi and Zhou, 1997) “Gold and Inflation Concerns”
http://search.proquest.com/docview/444003913?accountid=135227
 The Times of India(2013) “Box Office Bollywood hundred crore club”
http://timesofindia.co.in

35. Page | 35
WEBLIOGRAPHY
 http://in.investing.com
 http://www.miniwebtool.com/leap-years-list
 www.wikipedia.com.
 http://www.boxofficeindia.com/
 http://www.hindustantimes.com
 http://jaipurliteraturefestival.org
 http://www.miniwebtool.com/leap-years
list/?start_year=1900&end_year=2020
 http://pkboxofficecollections.com/2014/pk-vs-happy-new-year-day-wise-
collection-comparison.html
 http://shodhganga.inflibnet.ac.in/bitstream/10603/4319/9/09_chapter%203.
pdf
 http://www.imdb.com/title/tt2372222/